Tag: b2b
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The Jets Say 91% of the Front Office Now Uses Copilot Daily
The New York Jets, under new Chief Data & Analytics Officer Iwao Fusillo, are treating AI less like a side experiment and more like office plumbing. Fusillo, who started in January, told Sports Business Journal his remit spans both business and football analytics. His two priorities: building internal analytics apps for coaching, scouting, and business…
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AI Agent Sprawl: When Everyone Gets a Bot, IT Gets a Headache
As tools like Anthropic’s Claude Cowork make it easy for nontechnical employees to spin up task-specific AI “agents,” some large companies are discovering a new flavor of shadow IT: too many bots, doing too many overlapping things, in too many places. The Wall Street Journal flags “AI agent sprawl” as the problem, fueled partly by…
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Zoom’s New Marketing Problem: Being Described Correctly by ChatGPT
Zoom CMO Kimberly Storin says a growing part of the job is now “optimizing how [Zoom] appear[s] in conversations with large language models like ChatGPT or Google Gemini.” Depending on who is making the deck, that work goes by answer engine optimization, AEO, generative engine optimization, GEO, or probably several other acronyms currently being laminated.…
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Ace’s Red Vests Get an AI Backstop
Ace Hardware has added an AI voice/text layer, called “Hey ARMA,” to ARMA, the long-standing handheld used by store associates. Rolled out in February, the tool serves up product recommendations, project guidance, and aisle-level inventory while associates are on the floor with customers. According to Forbes, it has handled more than 55,000 associate queries across…
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Case Study: AR Tightens Coca-Cola’s Bottling Operations
Most of the XR hype still likes to hang out in consumer land, but this case study is a reminder that enterprise use is where the receipts are showing up first. AR and VR aren’t being used to entertain here—they’re being used to make front-line work easier: AR for line-of-sight guidance during tasks like assembly,…
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AI adoption rises at work, but leaders use it most frequently
A new Gallup poll (via Axios) suggests the internal AI adoption curve has a familiar shape: leadership first, everyone else squinting at the change log. Even as companies debate whether to mandate AI or let employees experiment, the people at the top are the ones reaching for it most often—at least in organizations where AI…
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Deel’s AI “Dream” Ad Nails the Hard Part: Humans
Deel’s latest 30-second spot, “Dreaming of Deeling,” leans into a literal dream sequence to sell a very un-dreamy topic: payroll. The ad follows a woman floating through clouds, pausing in front of a cityscape, then flying again as clouds morph into currency symbols—eventually joined by coworkers cruising along on their own personal cloud commutes. What…
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AdAge Top 5 AI activations
From AI-generated cruise ads to YouTube fan parodies, brands (and unofficial creators) are leaning hard into generative content. Recent hot examples include a parody video pitting Netflix against Paramount in a fictional “Streaming Bowl”—complete with Harry Potter, Superman, and a stadium’s worth of IP cameos. Posted by creator Muhannad Nassar, the spot has racked up…
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Secret Level’s AI Holiday Special Is What Happens When ChatGPT Meets Claymation
Secret Level is back with not one but two AI-powered holiday specials that double as a time capsule for generative tech’s warp-speed progress. “A Very AI Yule Log 2” builds on last year’s fireplace-with-a-twist, using 630 surreal, 10-second AI-generated scenes stitched into 105 minutes of what can best be described as merry chaos. Made in…
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Meet Nick Jolly: R&R’s AI Santa Can Bench More Than You
R&R Partners just unwrapped “Nick Jolly,” a tattooed, motorcycle-riding AI Santa who’s less about ho-ho-ho and more about flexing his algorithmic muscles. Designed as both a holiday stunt and a preview of the agency’s proprietary AI ambitions, Jolly lives on a microsite where curious visitors can shoot him a message and watch him respond in…
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Lowe’s AI Tool Doubles Conversions — and It’s Just Getting Started
Lowe’s is doubling down on e-commerce (and conversions) through its ChatGPT-powered assistant, “Mylow.” Already live online and in-app, Mylow has delivered double the conversion rate among users, surfacing not just on-brand product picks but also DIY tutorials and how-to guides. And they’re not stopping there. In 2026, shoppers may be snapping pics of their outdated…
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Publicis’ AI-Driven Storytelling: Reflecting on 100 Years of Innovation
To kick off its 100th birthday, Publicis Groupe released a cinematic short film that retraces its history—not with a dusty corporate slideshow, but using a lion, generative AI, and the voice of an Édith Piaf impersonator. Titled “A Lion Never Gives Up,” the nearly seven-minute film fuses live-action scenes with AI-generated visuals inspired by over…
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Nissan Puts AI in the Driver’s Seat with Matador
Nissan USA has officially hitched its digital wagon to Matador AI, naming the company its first-ever preferred AI partner. This isn’t a spur-of-the-moment decision—the two have been quietly working together since 2020, driving some real results in dealership engagement. Matador’s tech helps Nissan dealers not just answer leads faster, but actually turn inquiries into appointments…
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AI Gives Advertising Week’s VIPs the Star Treatment
Advertising Week New York is putting its money where its AI is this year. Ahead of next month’s conference, organizers have launched “Tomorrow Needs You,” a personalization-heavy promo push featuring over 100 tailored AI-generated videos for top-tier attendees. Crafted by Mekanism’s new AI Superstudio and powered by Google’s Veo 3 tech, the campaign trades industry…
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From Janky Britney to 93% Gains: How Asana’s CMO Is Doing AI Right
At SaaStr Annual + AI Summit 2025, Asana CMO Shannon Duffy highlighted her team’s impressive 93% efficiency increase through daily AI use, emphasizing a cautious approach by initially automating simple tasks. Asana’s research revealed that regular AI users outperformed sporadic users by over 50%. Despite concerns among marketers about AI jeopardizing their jobs, Duffy encouraged…
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Unlocking ROI with AR for B2B Success
B2B buyers prioritize value and efficiency, and recent data indicates that mobile AR has significantly grown, reaching $12.7 billion in the U.S. This technology enhances decision-making and buyer engagement, particularly in sectors like manufacturing and healthcare. Successful implementations by companies such as Airbus and Boeing demonstrate significant quality improvements through AR tools. However, the effectiveness…
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How AI is Boosting New Biz for Digitas
Digitas has achieved remarkable success with its AI tool, NX Score, winning 80% of pitches by analyzing brand performance across consumer loyalty stages. Utilizing large language models and data from various sources, NX conducts comprehensive brand health checks in just five minutes. It provides tailored reports with diagnostics and strategies, assisting clients in improving their…
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In the Relevance Economy, AI’s the New Mad Man
The era of generic B2B messaging is over, replaced by hyper-targeting through AI. Successful brands utilize machine learning to segment audiences and tailor content, enhancing engagement. Companies like Salesforce and Adobe demonstrate significant improvements in metrics by optimizing personalized messaging. Future strategies focus on trust and authenticity over sheer volume.
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AI Congratulates the Humans
In what might be the most self-aware use of AI in advertising this year, Erich & Kallman handed off their annual Ad Age Small Agency of the Year congratulatory duties to the bots—sort of. The agency produced a darkly funny, AI-generated video to pass the torch to this year’s winner, WorkInProgress, while cheekily suggesting this…
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Philips Uses AI to Cut Image Chaos
Philips had a not-so-small problem: a bloated image library of 200,000 photos and a global marketing team struggling to find anything in it. Manually sorting images by file names and outdated metadata wasn’t cutting it anymore. So they brought in Google Cloud’s Vertex AI and a generous helping of computer vision to solve it. The…
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IHOP and Applebee’s Turn to AI for Smarter Service
Applebee’s and IHOP’s parent company, Dine Brands, is bringing AI to the table—not just for customer-facing gimmicks, but to tackle real operational headaches. By leveraging Amazon’s Q generative AI, the company is rolling out a streamlined tech support system for its 300+ franchisees. Instead of hunting through manuals or waiting on hold, restaurant staff can…
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Lattes and LLMs: Starbucks Taps AI to Streamline Service
Starbucks has brewed up a fresh plan to speed up service and ease the load on baristas by teaming with Microsoft Azure’s OpenAI to roll out a generative AI assistant dubbed “Green Dot Assist.” Debuted in front of more than 14,000 store managers at its Leadership Experience event in Las Vegas, the conversational assistant will…
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Avery Dennison’s AI Gameplan: Culture First, ROI Second… and It’s Working
Avery Dennison isn’t just layering AI on top of business as usual—it’s rewiring from the inside out, starting with culture. Through its Project Loop initiative, the labeling and RFID giant activated more than 20 generative AI pilots in 2024 after hosting employee ideation sessions and hands-on training across departments. From predictive maintenance to marketing content…
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Lowe’s Launches AI Sidekick for Store Associates
Lowe’s is rolling out Mylow Companion, the first large-scale AI assistant designed specifically for retail associates across its 1,700+ U.S. stores. Installed on sales floor devices, the AI tool gives quick access to product specs, inventory data, and project advice—making even new employees sound like seasoned pros. The initiative aims to boost customer service, accelerate…
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“Talk to the Bot, Get the Job” — Monks’ AI Recruiter Is the New Interview Gatekeeper
Forget cover letters and corporate jargon. S4-owned Media.Monks is testing a different kind of first impression: WesleyBot, a chatbot recruiter modeled after co-founder Wesley ter Haar. Built inside ChatGPT with a custom 1,200-word system prompt, WesleyBot is designed to identify AI-savvy candidates by mimicking ter Haar’s tone — direct, witty, and Dutchly pragmatic. It quizzes…
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B2B Marketers Prioritize AI and Social for 2025
In 2025, B2B marketers are doubling down on strategies traditionally associated with B2C brands, according to a Harris Poll conducted for Madison Logic. The survey, which included over 300 marketing decision-makers, revealed plans to ramp up spending on social media, AI tools, video, and podcast advertising. Notably, 60% of respondents are eyeing increased investment in…
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AI Yule Log: Holiday Tradition Meets Hilarious Chaos
Secret Level’s “A Very AI Yule Log” brings a quirky, modern twist to the classic holiday fireplace tradition. The 90-minute video, created using AI tools like Midjourney, showcases a cozy cabin scene enhanced by hundreds of surreal, AI-generated 10-second clips. From skateboarding bears to two-headed cats and dancing gingerbread men, the project leans into AI’s…
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4A’s Noteworthy News – 24th Edition
If AI progress seems relentless, it may be because tech giants and startup investors are sparing no expense to make it so. This week’s earnings from Microsoft, Google, and Meta show not just a commitment but a flat-out arms race in AI investments. Tech giants, for their part, reported strong growth, fueled in part by…
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Dow Jones tests automated RFP processing
Dow Jones is using generative AI to streamline how it responds to incoming RFPs (requests for proposals) from advertisers, a task traditionally handled by humans due to the complexity and high stakes involved. Kedar Prabhu, VP of ad product and technology at Dow Jones, explained that their mid-nine-figure advertising business depends heavily on responding to…
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4A’s Noteworthy News – 19th Edition
NOTE: this post first appeared on LinkedIn here. THE BIG STORY: How AI, AR and Wearables Will Transform Brand Experiences Meta Connect 2024 unleashed a whirlwind of announcements, showcasing Meta’s next steps in AI, AR and wearables—highlighting developments that could dramatically impact how consumers interact with brands, unlocking potential new advertising formats, and further blurring…
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Rolls Royce and Conagra Turn to Generative AI for Next-Level HR and Talent Management
Rolls Royce and Conagra are leveraging generative AI, specifically the Galileo HR assistant, to enhance talent development and internal processes. Rolls Royce is using the AI tool to upskill its HR team and streamline knowledge sharing, allowing HR professionals to quickly generate frameworks and strategies tailored to company needs. Meanwhile, Conagra focuses on using the…
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Lenovo uses digital twin of Queen Latifah for SMB push
Lenovo’s “Evolve Small” campaign sought to provide a boost to minority-owned small / mid-sized businesses. The brand created a digital twin of celebrity Queen Latifah and empowered SMBs to create short personalized videos promoting their businesses. By analyzing data and tailoring content, Lenovo amplifies these businesses’ unique stories, demonstrating how AI can drive inclusivity and…
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Creative Theory Agency Prompts AI to It More Inclusive
Creative Theory Agency has launched the “What Prompted You” campaign to make AI technology more inclusive. This initiative uses generative AI to create imagery from personal stories of diverse individuals, highlighting the need for representation in AI-generated content. The campaign features real-life stories visualized through AI, aiming to foster greater inclusivity and correct AI’s biases…
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How Walmart, Delta, Chevron and Starbucks are using AI to monitor employee messages
From CNBC: Depending on where you work, there’s a significant chance that artificial intelligence is analyzing your messages on Slack, Microsoft Teams, Zoomand other popular apps. Huge U.S. employers such as Walmart, Delta Air Lines, T-Mobile, Chevron and Starbucks, as well as European brands including Nestle and AstraZeneca, have turned to a seven-year-old startup, Aware,…
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Havas and SCA develop creative apprentice scheme taught via VR headsets
Training is potentially one of the most powerful use cases for VR headsets at this stage. Interesting to see it applied to the advertising world after brands like Walmart and Bank of America have deployed at scale to train their associates… The School of Communications Arts, Havas and the training body Technical Education are to…
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BBDO and SAP promote enterprise AI in new spot
Featuring a cat rendered the in style of Van Gogh’s “Starry Night,” the ad seeks to ground potential customers in practical enterprise use cases for AI. With AI hype in full swing over the past several months, brands have rushed in to capitalize on the technology. But now that we’ve rounded the one-year anniversary of…