Avery Dennison isn’t just layering AI on top of business as usual—it’s rewiring from the inside out, starting with culture. Through its Project Loop initiative, the labeling and RFID giant activated more than 20 generative AI pilots in 2024 after hosting employee ideation sessions and hands-on training across departments. From predictive maintenance to marketing content creation, the company’s “humans in the loop” ethos engaged 1,000+ employees and helped roll out Google Gemini to 22,000 staffers—earning them bragging rights as the largest Gemini pilot base globally and saving an average of 10 hours per employee each month.
Rather than building custom models from scratch, Avery Dennison leaned on established platforms like Google and Jasper.AI to move quickly, and with purpose. Still, the team wasn’t entirely allergic to bespoke builds. Case in point: Project Prophesy, which reduced demand forecasting errors by over 60% by merging shipping, GDP, weather, and credit data. The payoff? Millions in annual working capital savings and a major boost in post-pandemic resilience.
Results speak volumes. In India, predictive maintenance slashed downtime by 25%, while a pilot in Latin America hit 90% accuracy on predicting customer purchases—fueling stronger relationships and better inventory alignment. Meanwhile, ergonomics AI helps curb workplace injuries by flagging risky tasks. With 2023 focused on ideation, 2024 on implementation, Avery Dennison now plans to scale its successes company-wide in 2025 with moonshot projects on deck.
Full story at CIO.