Applebee’s and IHOP’s parent company, Dine Brands, is bringing AI to the table—not just for customer-facing gimmicks, but to tackle real operational headaches. By leveraging Amazon’s Q generative AI, the company is rolling out a streamlined tech support system for its 300+ franchisees. Instead of hunting through manuals or waiting on hold, restaurant staff can now troubleshoot tech issues by typing plain-English questions. That means fewer delays fixing equipment and more time refilling coffee cups.
On the customer side, Dine Brands is doubling down on personalization by leaning into its existing loyalty programs. Using a generative AI engine, it recommends menu items based on prior orders and “diners like you” logic—think Netflix suggestions. It’s a data-led play at both upselling and driving repeat visits, especially vital as cost-conscious diners await deals. Plans are in motion to integrate this engine into both server tablets and guest ordering devices within the next six months.
Dine Brands is also dabbling in more experimental AI fare, such as cameras that detect when tables need cleaning, and an app to help managers forecast staffing. These initiatives aren’t here to score headlines—they’re about tightening efficiencies and nudging up the bottom line.
Read more at MSN.