Tag: loyalty
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Dick’s Sporting Goods Is Turning Chatbot Small Talk Into CRM Fuel
Dick’s Sporting Goods is preparing to launch an AI-powered “digital coach” built with Adobe, positioning it less as the usual help-desk deflection bot and more as the “front door” to the retailer’s CRM. The idea: shoppers chat about what they’re buying, playing, training for, or trying to fix — a golf swing, for example —…
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Starbucks launches beta app in ChatGPT to fuel new drink discovery
Starbucks just launched a beta “app” inside ChatGPT designed to spark drink ideas when customers don’t feel like starting with a menu. To use it, people enable Starbucks via ChatGPT’s app directory, then prompt the bot with “@Starbucks.” It can suggest and customize drinks and even let users pick a store location—then it hands you…
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Virgin Australia Lands AI Co-Pilot with OpenAI
Virgin Australia is claiming a first for the Australian airline industry with a new partnership with OpenAI, aiming to simplify how travelers search, plan, and book their flights. Now building directly on OpenAI’s developer tools—like ChatGPT’s new Apps SDK—the airline is testing ways for customers to describe travel plans conversationally and receive relevant flight options…
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Munchies vs. Machines: Jack in the Box Levels Up In-App Loyalty
Jack in the Box is blending apocalyptic storytelling and AI-fueled gameplay in its latest customer engagement move, launching “DealQuest: Revenge of the Munchies” inside its mobile app. The game sends users on a choose-your-own-adventure-style quest alongside mascot Jack, battling rogue “AI Munchie Meals” in exchange for real-world meal deals. The deeper players go, the better…
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McDonald’s FC McDo: Gamifying Loyalty Engagement
McDonald’s is enhancing its app strategy through FC McDo, a mobile football game created with Ligue 1 and Publicis Groupe agencies. Featured in the McDo+ app, players navigate obstacles, earn bonuses, and score while wearing jerseys from Ligue 1 clubs. This initiative aims to boost user engagement beyond traditional offerings and revamp the loyalty program…
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IHOP and Applebee’s Turn to AI for Smarter Service
Applebee’s and IHOP’s parent company, Dine Brands, is bringing AI to the table—not just for customer-facing gimmicks, but to tackle real operational headaches. By leveraging Amazon’s Q generative AI, the company is rolling out a streamlined tech support system for its 300+ franchisees. Instead of hunting through manuals or waiting on hold, restaurant staff can…
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From “Good Dog” to “VIPP”: How PetSmart’s AI Loyalty Strategy Fetches Results
PetSmart has given its loyalty program, Treat Rewards, a serious upgrade—and AI is doing the heavy lifting. Using machine learning models from Hightouch, the pet retailer now customizes offers based on individual buying habits, from preferred dog food brands to services like grooming. AI also helps determine the optimal timing and sequence for outreach, which…
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Hugo Boss Launches Web3 Loyalty Program
Hugo Boss has launched a new customer loyalty program called Hugo Boss XP, which integrates blockchain and Web3 technologies. This program is designed to enhance customer engagement by allowing users to collect and redeem digital tokens and NFTs for exclusive products and experiences. Additionally, the program supports token trading among customers, enhancing the personalized and…
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McDonald’s CM/CX-O reviews app-focused loyalty reboot
At a recent DPAA event, Tariq Hassan spoke about how the QSR power house has transformed its marketing strategy across a number of dimensions – including rebooting the brand’s loyalty program and the role that mobile played in that reinvention. Great case study on the value and importance of first party data, among other things……
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Ducati launches NFT collection
The iconic Italian motorcycle brand is launching a new collection of 11 digital collectable bikes that will – at some point in the future – unlock additional benefits for holders. From Digiday: In spite of rising skepticism around blockchain technology, Ducati remains confident in the marketing power of Web3. Today, the Italian motorcycle brand is…
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C. Mondavi & Family Launches Aviana Wine Collection With AR Labels
From AdWeek: Majority women-owned wine company C. Mondavi & Family’s latest wine collection, Aviana, features interactive labels with augmented reality experiences. The Aviana collection features three wines designed to celebrate “strength, adventure and ingenuity.” Shoppers aged 21+ can scan the QR code on each bottle’s label to load an augmented reality experience in which the…
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Lacoste Reveals The Next Phase Of Its NFT UNDW3 Loyalty Program
Brands have a bit of a hit-or-miss record when it comes to NFT programs, but Lacoste is doubling down with an expansion of its “UNDW3” (pronounced “Underwater”) loyalty scheme. Holders of Lacoste’s 11,212 UNDW3* genesis pass nonfungible tokens have been checking their wallets. 12 months after its first foray into Web3, the French brand has…
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Chick-fil-A launches mobile game, supports with TV ad
Chick-fil-A has launched a new mobile-optimized game, playable via a mobile browser, that features location-oriented questions. Players who get the correct answers can earn rewards and will be entered into a chance to win prizes such as free Chick-fil-A for a year or a trip for two to the 2024 College Football Playoff National Championship. It’s…
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Circle K pilots new Rewarded AR ads in Pokémon Go
Niantic and 8th Wall were busy last week at Cannes, revealing a new rewarded AR ad platform and showcasing an interesting case study featuring Circle K … The new Rewarded AR ad format sees Niantic doubling down on AR, backing the innovation’s potential with research forecasting that there will be 1.7 billion global mobile AR users by…
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PepsiCo Reinvents Loyalty Strategy with AI-Powered Receipt Scanning
PepsiCo is increasing visibility into cross-basket analytics and cutting down on the time it takes to validate purchases by leveraging artificial intelligence and machine learning. Multiple regional loyalty marketing teams at the company are tapping into technology that is allowing PepsiCo to implement receipt capture and data extraction on its JOY customer loyalty app. The…