Tag: b2b
-
8th Wall demonstrates WebAR capabilities with holiday activations
Niantic’s WebAR platform, 8th Wall, has launched a series of fun holiday AR experiences that showcase different features of the platform including generative AI integration, Sky Effects, World Tracking, face effects and hand tracking. Throughout 2023, Niantic’s 8th Wall AR platform expanded to offer developers new tools for creating web-based augmented reality experiences. To highlight…
-
Autodesk and Marvel team up on new Sphere activation
The Las Vegas Sphere keeps rolling along, attracting big brands to its big exterior screen. We’ve covered YouTube Sunday Ticket and dueling ads from Xbox and Playstation. Now, to celebrate the opening of Autodesk’s Design and Make Conference, the software company partnered with Marvel Studios on a cool new activation. From the Drum … Software…
-
EY uses AI in new B2B campaign
EY has deployed an interesting new campaign that uses AI to merges the faces of more than 200 of its employees in an effort to emphasize the company’s human-centric approach to the technology. “Consulting firm EY is out with a new ad campaign that uses artificial intelligence to blend the faces of over 200 employees. …
-
Bank of America trains employees using VR
The big financial services firm has joined the ranks of large enterprises such as Walmart that are using VR to enhance training programs for employees. Walmart recently reported that they trained more than 1 million employees… Bank of America is using digital tools to prepare employees for real-world situations. The bank is using the latest in…
-
Volvo Group launches world’s first electric truck safety app with AR technology for first responders
Building on its long heritage of safety innovations, Volvo Group is the first truck manufacturer to launch an Augmented Reality (AR) safety app for electric trucks, designed specifically to support first responders in an emergency. The app is developed to deliver instant, valuable information from the electric truck to the emergency services team arriving on…
-
SAP and BBDO use AI to power OOH ads highlighting rapid pace of change
Generative AI is known for its unmatched speed of creation. Which made it a useful tool to embody SAP’s message about the speed of business in a new campaign from BBDO New York. The agency ran a digital OOH activation from May 8-21 in New York, Atlanta and Los Angeles in which the creative changed…
-
Dermalogica is using ChatGPT for education and upskilling
Per this story at Glossy … This month, premium skin-care brand Dermalogica launched a ChatGPT version of its “Dermalogica: The Book” skin-care treatment manual, used to train professional skin-care therapists. The brand’s wider push into technology integration is centered on equipping its workers to harness AI rather than be replaced by it. As ChatGPT and…
-
Mercedes-Benz using Microsoft HoloLens 2 for faster, safer vehicle service
Microsoft made a smart pivot a while back to focus on enterprise / B2B use cases for its awesome HoloLens Augmented Reality hardware, and this is a great use case that AR advocates have been talking about for years. A remote expert in a specialized field guiding a local technician through repairs. Impressive that Mercedes-Benz…