Generative AI is known for its unmatched speed of creation. Which made it a useful tool to embody SAP’s message about the speed of business in a new campaign from BBDO New York.The agency ran a digital OOH activation from May 8-21 in New York, Atlanta and Los Angeles in which the creative changed daily based on current events in culture and business. AI software generated a composite image of each day’s headlines (based on four inputs), and a human illustrator finalized the images for the DOOH boards.
The message from SAP to its potential digital-technology customers: “Be ready.”
Full story at AdAge Creativity.