Tag: OOH
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Disney Put Floating Star Wars Posters Over Madrid, Because The Force Apparently Has an OOH Budget
Disney and Havas Creative staged an outdoor activation in Madrid for “The Mandalorian and Grogu” using movie posters suspended above city streets — a fairly literal nod to Grogu’s Force-assisted object moving. The posters were not “floating” through perspective tricks or VFX. According to Ad Age, they used a magnetic levitation system developed by Andtonic,…
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Coca-Cola Uses Optical Illusion in OOH Campaign
Coca-Cola’s “You Must Love Coke” OOH push found a way to show up in football stadium ecosystems where wearing (or displaying) red can range from “not advised” to “choose-your-own-adventure.” The trick: billboards and placements that contain *zero* actual red, yet still prompt viewers to “see” Coke’s signature color anyway—because their brains do the work. It’s…
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How Prime Video is Using Robotic Billboards to Boost The Pickup
Prime Video and Omnicom aren’t just promoting their new heist comedy The Pickup with the usual digital banners or billboards. Instead, they’re driving brand storytelling—quite literally—through the streets of Los Angeles via a fleet of Prime Video-branded robocouriers. With the help of Coco Robotics, the autonomous delivery bots have been transformed into talking, movie-themed rolling…
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🔥 When the Heat Is On, Sprite Hits the Street
Sprite is using rising temperatures as a marketing trigger—literally. Weather-based targeting is not a new concept, but interesting to see the growth in adoption here. The Coca-Cola-owned brand launched a digital out-of-home (DOOH) campaign that activates when the mercury rises, serving chill reminders to consumers in places like Rome, London, Seoul, and beyond to grab…
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e.l.f Beauty launches AR-enhanced murals
Interesting outdoor mural campaign featuring audio and AR enhancements from a cross-functional collection of speciality shops and Wavemaker UK.
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Honda’s Dreams Take Flight In Outdoor AR Activation
From MediaPost… In a new outdoor activation, shoppers at two Los Angeles-area malls can view a Honda aircraft descend from the sky, rotate and then take off again. That experience begins the automaker’s previously announced augmented reality (AR) mural, which started its two-week run Black Friday at The Grove shopping mall in Hollywood, to be…
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Coke Zero Sugar launches DOOH + AR Mashup in the UK
AR thought leader Tom Emrich from Niantic shared this via LinkedIn: As noted in the post, full report available at Little Black Book.
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Max unveils AR-enhanced murals to promote season 3 of “Warrior”
Max cleverly leans into a cross-media promotion featuring murals painted by local artists in NYC, San Francisco and Los Angeles. Each mural features a QR code that unlocks a web-AR experience. Max has announced a partnership with multicultural artists to create interactive murals in New York, Los Angeles and San Francisco featuring iconic images of…
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SAP and BBDO use AI to power OOH ads highlighting rapid pace of change
Generative AI is known for its unmatched speed of creation. Which made it a useful tool to embody SAP’s message about the speed of business in a new campaign from BBDO New York. The agency ran a digital OOH activation from May 8-21 in New York, Atlanta and Los Angeles in which the creative changed…
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Twitter amplifies Black Lives Matter tweets via OOH
Brilliant use of OOH and DOOH by Twitter to support an important movement by amplifying those voices … To mark the anniversary of the emancipation of slavery (19 June), on billboards across 8 US cities, Twitter has broadcast a handpicked selection of the millions of tweets that have appeared on the platform since the Black…
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McDonald’s drives 8.4K in-app actions by tying geofenced billboards to Waze
McDonald’s earned 6.4 million mobile impressions by tying together out-of-home (OOH) billboards and in-app advertising on Waze, according to case study details shared with Mobile Marketer. The fast-food chain is the world’s largest spender on OOH media and worked with its outdoor agency Outdoor Media Group on the push. The campaign leveraged more than 300…