Tag: DOOH
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Chalamet on the Sphere: A24 Goes Vertical With “Marty Supreme” Stunt
In perhaps the tallest marketing flex of the year, Timothée Chalamet turned heads by scaling the Las Vegas Sphere for A24’s latest campaign promoting the film “Marty Supreme.” Perched atop the glowing orb—yes, actually standing on it—the actor delivered a straight-faced teaser as the Sphere lit up like a Ping-Pong ball, soundtracked by the iconic…
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Perrier-Jouët’s Immersive Campaign: A Holiday Sensation
Perrier-Jouët uncorked an interesting new experiential campaign, partnering with Publicis and immersive tech specialists to turn its bubbly brand into a multisensory spectacle. Two prime flagship locations—one in New York, the other in Los Angeles—were transformed over the holiday season using projection mapping, interactive decals, animated visuals, and an AR mirror that invited passersby to…
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Mercedes Brings the Heat, Moët Pops Bottles, and Peloton Hits the Strip
As the engines cooled off after the Las Vegas Grand Prix, brands were still revving up their marketing. Mercedes-Benz lit up The Sphere with a 360-degree illusion featuring its AMG GT lineup, rendered across 580,000 square feet of LED real estate. Designed by Merkley + Partners and Nexus, the activation cleverly used opposing perspectives to…
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Dynamic AI-Powered DOOH Advertising: Lessons from NYC and Kia
Storage company PODS turned New York City into a test lab for dynamic digital-out-of-home (DOOH) advertising using a roving AI-powered billboard. Working with agency Tombras and Google’s Gemini AI, a PODS truck drove through 299 NYC neighborhoods in just 29 hours, generating over 6,000 hyper-local headlines that pulled in real-time data like traffic, temperature, and…
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AI Transforms Cowboys Mascot in Blockchain Ad
Blockchain.com is mixing digital currency with digital creativity in its latest ad campaign, currently playing on the ultra-high-definition stadium screen at AT&T Stadium, home of the Dallas Cowboys. The crypto finance firm tapped into generative AI to produce a unique one-minute spot that stars Rowdy, the team’s mascot, reimagined through an AI lens to pitch…
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🔥 When the Heat Is On, Sprite Hits the Street
Sprite is using rising temperatures as a marketing trigger—literally. Weather-based targeting is not a new concept, but interesting to see the growth in adoption here. The Coca-Cola-owned brand launched a digital out-of-home (DOOH) campaign that activates when the mercury rises, serving chill reminders to consumers in places like Rome, London, Seoul, and beyond to grab…
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Audible Elevates AR: World’s Largest Global Campaign Transports Viewers to New Worlds
Audible is launching the world’s largest global augmented reality (AR) campaign, transforming digital billboards in major cities like New York, Washington DC, and London into immersive worlds inspired by Audible Originals. Utilizing GroupM’s WinDOOH technology, these AR experiences don’t require mobile devices, engaging viewers directly on the screens. Audible is bringing storybooks to life with…
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Tombras uses Gemini to create more than 6,000 hyperlocal ads
In an innovative display of generative artificial intelligence in advertising, the Tombras agency utilized Google’s Gemini AI to create over 6,000 hyperlocal ads for PODS, displayed on moving trucks across New York City. The campaign, dubbed the “Impossibly Smart Billboard,” leverages real-time data such as location, weather, and traffic to generate relevant ads tailored to…
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Booking.com on the Sphere
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Bud Light on the Sphere
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Pepsi Sphere takeover
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Brands on the Sphere shine during Super Bowl LVIII
The amazing new venue and DOOH platform continues the momentum it kicked off when the building opened late last year. It should come as no surprise that the so called “exosphere” featured prominently during big game in Las Vegas. Great round up of some of the brand activations from AdAge… The Las Vegas Sphere has…
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Google/Samsung/Clash of Clans take over the Sphere
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Google Cloud Sphere Takeover
The latest big tech activation on The Sphere is for Google Cloud and apparently features an easter egg for developers…
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Mini’s in-car digital assistant takes over the Sphere
Spike, the in-car virtual assistant that BMW’s Mini introduced in April, is featured in a cute and playful new spot running on the Last Vegas Sphere. AdAge has gone behind the scenes in conversation with Rob Lambrechts, chief creative officer at Pereira O’Dell – the agency behind the activation. Lambrechts highlights some of the challenges…
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Heineken’s Vegas Formula 1 strategy includes the Sphere
Yet another big brand embraces the world’s biggest screen, this time as part of a broader sponsorship package during Formula 1’s debut on the strip. There will be plenty of marketers vying for attention around this weekend’s Formula 1 race in Las Vegas, but Heineken will be hard to miss. The Dutch beer brand is not…
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Autodesk and Marvel team up on new Sphere activation
The Las Vegas Sphere keeps rolling along, attracting big brands to its big exterior screen. We’ve covered YouTube Sunday Ticket and dueling ads from Xbox and Playstation. Now, to celebrate the opening of Autodesk’s Design and Make Conference, the software company partnered with Marvel Studios on a cool new activation. From the Drum … Software…
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Digital Signage, Analytics Solutions Help Walmart Capture Shopper Information
From AVNetwork regarding Walmart analytics and digital signage deployments in Mexico… Navori Labs has deployed a unified digital signage software and AI-based camera analytics solution for Walmart Connect, the omnichannel retail media business of Walmart de Mexico y Centroamerica. The solution is now live across all 173 Walmart Supercenters in Mexico and 180 of 200…
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Xbox and PlayStation battle it out at The Sphere
The Las Vegas Sphere has captured a ton of attention over the last few weeks since U2 opened their residency in the technologically-insane and overwhelmingly immersive building. The exterior, known as the exosphere, is an interesting new canvas for advertising – YouTube ran the first significant campaign there a few weeks back. And now Sony…
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TikTok launches new “out of phone” offering
The mobile-social platform continues to seek ways to expand reach to different screens. From AdAge: TikTok has been paving the way for growth outside of mobile screens, with partnerships inside movie theaters and airports. Now, it is formalizing the ability for brands to also monetize out-of-home on TikTok. At Advertising Week New York today (Oct…
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Three ways PepsiCo is getting DOOH right
DOOH is having a moment (again) as it continues to emerge from the pandemic slump that hit the broader OOH market hard. This story covers off on some of the key benefits and highlights how PepsiCo is using the channel to strike a balance of smart targeting and scale. PepsiCo’s approach to digital out-of-home advertising…
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Programmatic DOOH poised for growth
Planning and Trading platform VIOH, part of JCDecaux, recently released results from a survey of 200 digital and OOH specialists… U.S. respondents said that nearly a third (31%) of the campaigns they worked on in the past 12 to 18 months included a programmatic digital OOH (prDOOH) component. That’s expected to increase to 39% in the next 18…
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Coke Zero Sugar launches DOOH + AR Mashup in the UK
AR thought leader Tom Emrich from Niantic shared this via LinkedIn: As noted in the post, full report available at Little Black Book.
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YouTube places first significant ad buy on the Las Vegas Exosphere
YouTube is using the world’s biggest LED screen to promote NFL Sunday Ticket. Since debuting in July, the Exosphere in Las Vegas has wowed onlookers and drawn tons of social media attention with its vibrant displays on the largest LED screen on earth. Those eye-catching displays have been mostly devoid of ad campaigns—until now. YouTube…
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Rimmel takes over London with AR Snapchat activation
Interesting product launch campaign that marries digital, geo-spatial AR and DOOH. To excite Gen Z consumers, Rimmel has dabbled in a digital-led campaign that sees a virtual takeover of London’s Tower Bridge. Snap users can transform the iconic landmark by pointing the cameras at it, which will then see the famous bridge ‘melt’ into black…
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UGG programmatic DOOH case study
Interesting case study shared by Ian Dallimore from Lamar – highlighting the brand’s usage of weather-triggered targeting for contextual relevance and mobile retargeting for additional frequency.
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SAP and BBDO use AI to power OOH ads highlighting rapid pace of change
Generative AI is known for its unmatched speed of creation. Which made it a useful tool to embody SAP’s message about the speed of business in a new campaign from BBDO New York. The agency ran a digital OOH activation from May 8-21 in New York, Atlanta and Los Angeles in which the creative changed…