Adweek provides us with a great round up of six recent campaigns that could not have been made without AI. An incomplete list …
- Google and Pelé Brand reconstructed “Gol da Rua Javari,” the 1959 goal Pelé called his most beautiful that was not caught on film. Working with historians, archivists and eyewitnesses, the team shot a modern stunt player performing the choreography on the original pitch, extracted 3D geometry and motion data as a skeletal guide, then used Gemini Omni / Veo to synthesize period kits and map Pelé’s likeness onto the movement. Pelé’s daughter Flávia watched it with her son: “I cannot stop crying… I feel like I am with him again.”
- R/GA built the Second Team Machine for FOX One, the U.S. streaming home of the 2026 World Cup, using Gemini models and AI agents. It reads a fan’s viewing behavior and interests to identify the team they are most likely to adopt once their own is eliminated, then generates a stream of player profiles, rivalries, traditions, memes and tactical explainers inside the app.
- PetArmor’s “Protect Playtime,” developed with Best Friends Animal Society, put a matching tool called PetMatch on Amazon.com. Users might type “I need a low-energy dog good for apartments” and the system would search a national shelter database against temperament, energy level and household fit, then generate animated videos for shelter pets that photograph badly. The campaign drove 1,337 adoptions and $100,000 in donations, per the case study.
- Droga5 and designer Ancuta Sarca built a cap that detects nearby smartphone cameras and deploys a cover over the wearer’s face, shown at London Fashion Week as a comment on ending up in other people’s content without consenting to it. The team trained it to look for phones, not faces.
Read more at Adweek.