Levi’s Will Test AI-Generated Models to Boost Inclusivity and Personalization

A new pilot program see the iconic denim brand experimenting with the use of AI-generated models. The announcement raised some important questions – is the goal really about increasing diversity? Allowing more personalization for the end user? How many human models will be displaced? Is the program actually more about cutting costs?

Two different takes on this one:

Retail TouchPoints

The Verge


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  1. […] sideline marginalized bodies. Controversy around AI models isn’t new, of course. Levi’s ran into trouble in 2023. To highlight the issue, Dove built on its long-running “Real Beauty” campaign by […]