Tag: pets
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AI Roundup: Pelé’s Lost Goal, a Referee’s-Eye View, and a Cap That Hides You From Cameras
A goal from 1959 that no camera recorded, rebuilt with a stunt double and Gemini Omni. A World Cup engine that finds you a second team when yours goes out. A cap that spots a phone pointed at you and covers your face. Six campaigns, one dependency.
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This Month in AI Activations: Anime Strikers, Digital-Twin Dogs, and Ads That Take Your Order
Ad Age’s latest Top 5 AI activations roundup arrives in a month when Meta shipped Muse Image, the first model from its Superintelligence Labs, and Google pushed lightweight versions of its Omni video and Nano Banana image models to cut marketers’ inference costs — models that increasingly reach advertisers directly inside the ad platforms.
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Marketers Keep Buying AI. The Skills Part Is Still Loading.
Digiday+ Research’s latest report, based on a survey of 142 brand and agency professionals plus interviews, shows AI investment moving from “nice-to-have” to “budget line item someone now has to explain.” Marketers reporting company investment in AI rose from 44% in 2022 to 57% in 2023, 71% in 2024, and 86% in 2025. The org…
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Arm & Hammer Offers AI Tool To Increase Cat Adoptions
Arm & Hammer, in collaboration with the ASPCA and Razorfish, launched an AI tool called “Purrsonality Pics” to increase cat adoptions. This tool uses generative AI to create unique portraits capturing the distinct personalities of shelter cats, aiming to make potential adopters feel an instant connection. During a virtual adoption event, the initiative highlighted how…
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Deutsch LA’s new “Rescue Writer” tool aims to boost pet adoption
We’re pet people here at WNIE, and are big fans of this fun and impactful tool from Deutsch LA and PetSmart Charities. A lot of AI use by advertisers can feel superfluous, but here’s a project with undeniable utility—Deutsch LA’s “Rescue Writer” tool for PetSmart Charities, which generates bios for pets waiting to be adopted…
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Fresh Step uses AI to spotlight adoptable cats
Fresh Step is giving adoptable cats a high-fashion makeover using AI. The cat litter brand launched the “Adoptable Gala,” a campaign that uses generative AI – a subclass of AI that creates text, images and other forms of content from user prompts – to create digital images of real cats bedecked in outlandish and luxurious…