Tag: privacy
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AI Roundup: Pelé’s Lost Goal, a Referee’s-Eye View, and a Cap That Hides You From Cameras
A goal from 1959 that no camera recorded, rebuilt with a stunt double and Gemini Omni. A World Cup engine that finds you a second team when yours goes out. A cap that spots a phone pointed at you and covers your face. Six campaigns, one dependency.
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ESPN’s Poker Coverage Adds an AI That Watches for Tells — After Players Are Out
The World Series of Poker returns to ESPN with an AI that reads posture and blink rate for bluffs. It runs on players only after they’ve been eliminated — and its builder doubts it would find anything on a pro who has spent a career erasing tells.
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America’s AI Mood: Heavy Use, Light Trust
A new Quinnipiac University poll says Americans are bringing AI into the daily routine—research, writing, school/work projects, and data analysis—but they’re keeping one hand on the eject button. Among nearly 1,400 respondents, 76% say they trust AI “rarely” or “only sometimes,” while just 21% trust it “most” or “almost all of the time.” Adoption is…
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Mediaocean: CTV, GenAI and Social Video are most important trends for marketers
According to a Mediaocean survey, marketers are watching three important consumer trends: CTV / Streaming Generative AI Social video In a survey conducted late last year, marketing companies said their main focus for increasing advertising would be CTV/streaming. Generative AI, which was not even on the survey prior to 2023 came in second with social…
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Publishers Have One Year To Test And Raise Red Flags On Google’s Privacy Sandbox
After delaying cookie deprecation twice, Google reaffirmed it’s 2024 commitment at an AdMonsters event last week in NYC… From the AdExchanger story – Publishers could be forgiven for dragging their heels on testing the cookie alternatives in the Chrome Privacy Sandbox. There’s been a delay or two on the phaseout of third-party cookies, after all.…
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Google to turn off 3rd party cookies for 1% of Chrome users early next year
After delaying 3rd party cookie deprecation (twice), Google is preparing the ecosystem for a new round of tests – and will be turning off 1% of cookies in Chrome early next year. Will the tech giant stick to the mid 2024 deadline this time?? Google is taking portions of its Privacy Sandbox into the next…
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Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options
Some 60% of participants to a recent survey agreed that user tracking will soon become obsolete, but more than 40% are not familiar with targeting technologies other than advertising identifiers. Ogury, a company focused on personified advertising, commissioned market research firm IDC to conduct a global survey from November 2022 to January 2023 in the…
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Balancing AI advancements with responsibility
Artificial intelligence, in particular generative AI, is having quite the moment in the spotlight. Text generation, advanced chatbots, image and video generation/editing, deepfakes, and so on and so on. These capabilities are impressive and have potential to fundamentally transform business processes across a wide variety of verticals and organizational functions. We’ve been cataloging a wide…