Tag: cannes
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AI Roundup: Pelé’s Lost Goal, a Referee’s-Eye View, and a Cap That Hides You From Cameras
A goal from 1959 that no camera recorded, rebuilt with a stunt double and Gemini Omni. A World Cup engine that finds you a second team when yours goes out. A cap that spots a phone pointed at you and covers your face. Six campaigns, one dependency.
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PMG Put $500,000 Behind a Cannes Hackathon and Kept None of the Code
Up to $500,000 in prize money, roughly two dozen entrants, three briefs drawn from real client problems — and PMG keeps none of the code. The agency says the Cannes hackathon demonstrates what AI has done to technical development. It is also a look at who can build.
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$1M, 21 AI Spots, and a Ticket to Cannes: Luma’s “Dream Brief” Goes Public
Luma AI’s “Dream Brief” set out to get working creatives hands-on experience with the product. Over two months, the contest pulled nearly 400 AI-made ad submissions from 58 countries and more than 100 agencies, then a panel of heavy hitters narrowed it to 21 spots headed to Cannes Lions. The hook is simple (and very…
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Can AI Predict Cannes winners?
Rise New York & Partners has put 20 years of Cannes Lions history into a blender — or more accurately, an AI engine — to see if machine learning can crack the Titanium code. Led by Flavio Vidigal and Christiano Abrahao, the team fed jury commentary and case studies into a model built to simulate…