Tag: personalization
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AI Roundup: Pelé’s Lost Goal, a Referee’s-Eye View, and a Cap That Hides You From Cameras
A goal from 1959 that no camera recorded, rebuilt with a stunt double and Gemini Omni. A World Cup engine that finds you a second team when yours goes out. A cap that spots a phone pointed at you and covers your face. Six campaigns, one dependency.
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Gap Splits Its AI Marketing Rebuild Across Google Cloud, Zeta and Publicis Sapient
Gap has partnered with Google Cloud, Zeta Global, and Publicis Sapient to transform its marketing approach. The collaboration aims to create a scalable, real-time marketing organization using integrated data and AI. Google Cloud provides the data foundation, Zeta builds the marketing stack, and Publicis designs the operating model. The initiative focuses on enhancing content relevance,…
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Google: AI ads driving up to 80% sales lift for some brands
Google’s message is basically: AI didn’t kill search, it just made it chattier—and ads are coming along for the ride. Alphabet cleared $400B in revenue in 2025, with Q4 ad revenue at $82.28B (+13.5% YoY) and YouTube ads at $11.38B (about +9% YoY). So despite the “AI chatbots will eat search” anxiety, Google’s ad engine…
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How MLB is leveraging automation and data to enhance fan messaging
MLB is expanding its partnership with Adobe to help the league and all 30 clubs spin up targeted marketing campaigns faster—and at scale. The practical goal: use automation plus fan data to match messaging to how people actually follow baseball now (streaming, social, and yes, AI-powered everything). Rollout starts this season, with clubs tapping into…
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Dynamic AI-Powered DOOH Advertising: Lessons from NYC and Kia
Storage company PODS turned New York City into a test lab for dynamic digital-out-of-home (DOOH) advertising using a roving AI-powered billboard. Working with agency Tombras and Google’s Gemini AI, a PODS truck drove through 299 NYC neighborhoods in just 29 hours, generating over 6,000 hyper-local headlines that pulled in real-time data like traffic, temperature, and…
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AI Gives Advertising Week’s VIPs the Star Treatment
Advertising Week New York is putting its money where its AI is this year. Ahead of next month’s conference, organizers have launched “Tomorrow Needs You,” a personalization-heavy promo push featuring over 100 tailored AI-generated videos for top-tier attendees. Crafted by Mekanism’s new AI Superstudio and powered by Google’s Veo 3 tech, the campaign trades industry…
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Yum! Brands Leverages AI for Enhanced Sales and Marketing
Yum! Brands, the parent company of KFC, Pizza Hut, and Taco Bell, is leveraging AI to revolutionize marketing and operations. CEO David Gibbs reported over 200 million AI-driven communications this year, generating five times more impact than traditional approaches. With digital sales hitting $9 billion, AI enhances personalized messaging and supply chains. KFC UK enjoys…
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From Janky Britney to 93% Gains: How Asana’s CMO Is Doing AI Right
At SaaStr Annual + AI Summit 2025, Asana CMO Shannon Duffy highlighted her team’s impressive 93% efficiency increase through daily AI use, emphasizing a cautious approach by initially automating simple tasks. Asana’s research revealed that regular AI users outperformed sporadic users by over 50%. Despite concerns among marketers about AI jeopardizing their jobs, Duffy encouraged…
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Unlocking ROI with AR for B2B Success
B2B buyers prioritize value and efficiency, and recent data indicates that mobile AR has significantly grown, reaching $12.7 billion in the U.S. This technology enhances decision-making and buyer engagement, particularly in sectors like manufacturing and healthcare. Successful implementations by companies such as Airbus and Boeing demonstrate significant quality improvements through AR tools. However, the effectiveness…
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From “Good Dog” to “VIPP”: How PetSmart’s AI Loyalty Strategy Fetches Results
PetSmart has given its loyalty program, Treat Rewards, a serious upgrade—and AI is doing the heavy lifting. Using machine learning models from Hightouch, the pet retailer now customizes offers based on individual buying habits, from preferred dog food brands to services like grooming. AI also helps determine the optimal timing and sequence for outreach, which…
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Google’s Gemini AI Flubs a Super Bowl Ad—And Exposes AI Marketing Risks
Google’s ambitious plan to showcase its Gemini AI during the Super Bowl hit an embarrassing snag when a locally aired ad for Wisconsin Cheese Mart featured glaring factual errors. The commercial, part of Google’s 50-state campaign highlighting small businesses using AI, falsely claimed that Wisconsin has more cows than people and that Gouda cheese accounts…
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Warner Bros. Discovery Launches Personalized Scooby-Doo Collectibles
Groove Jones has teamed up with Warner Bros. Discovery Global Consumer Products to launch the Scooby-Doo™ Character Studio, a platform that lets fans create and own custom, high-quality 3D-printed Scooby-Doo-themed collectible figures. Using an intuitive digital interface, users can design characters with personalized outfits, accessories, and hairstyles inspired by the beloved franchise. Once completed, the…
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Gatorade introduces AI-powered personalization
Gatorade is taking its personalization game up a notch with the introduction of a generative AI add-on to its Gatorade iD membership platform. Powered by Adobe Firefly, this feature allows users to create custom designs for their iconic squeeze bottles, leveraging AI-generated images. Gatorade teamed up with digital product agency Work & Co. to make…
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The NFL’s AI Innovation Hub is a testing ground for new marketing strategies
The NFL’s AI innovation hub is helping the league experiment with marketing strategies using cutting-edge technology. By applying AI and generative tools, the NFL can now deliver personalized content tailored to global audiences. For instance, ads featuring Travis Kelce for Germany and Patrick Mahomes for the UK can be swapped in real time, enhancing engagement.…
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Qatar Airways’ new AI campaign lets you star in your movie
Qatar Airways’ new AI-driven campaign allows customers to “star” in their own personalized film by selecting scenes where AI models reflect their appearance, including facial features and skin tone. This highly personalized experience underscores the airline’s focus on creating deeper connections with travelers. According to Qatar Airways executives, the campaign highlights the brand’s commitment to…
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Diageo’s Johnnie Walker unveils generative AI personalised bottle experience
Diageo has launched an interactive experience for Johnnie Walker Blue Label at Edinburgh, using generative AI in collaboration with artist Scott Naismith. Visitors answer three questions to influence the design of their bottle, which is then printed on-site. This initiative, available throughout August 2024, is part of Diageo’s Project Halo and aims to blend art…
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AI-powered personalization works!
One to one messaging has long been the promise of digital marketing, but achieving personalization at scale has been challenging for a variety of reasons, including the challenges in producing the volume of assets required to truly deliver on this promise. Yes, template-driven asset production and dynamic creative optimization have been around for a while,…
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Peacock has cloned Al Michaels’ voice for Olympic recaps
Peacock is using AI to clone the voice of renowned sports announcer Al Michaels for personalized Olympic recaps. This AI-generated voice aims to deliver customized commentary, enhancing the viewer’s experience with personalized recaps and insights based on the user’s expressed interests. Peacock is harnessing A.I. technology to present “Your Daily Olympic Recap on Peacock,” a…
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Snickers deploys digital clone of soccer legend
Snickers has launched a new U.K. marketing campaign featuring an AI clone of legendary soccer coach José Mourinho to provide personalized advice to soccer fans. The campaign uses AI technology to create unique videos responding to fans’ submitted “own goal” stories, with Mourinho’s digital twin offering customized advice. Developed in collaboration with Helo and WPP’s…
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Tombras uses Gemini to create more than 6,000 hyperlocal ads
In an innovative display of generative artificial intelligence in advertising, the Tombras agency utilized Google’s Gemini AI to create over 6,000 hyperlocal ads for PODS, displayed on moving trucks across New York City. The campaign, dubbed the “Impossibly Smart Billboard,” leverages real-time data such as location, weather, and traffic to generate relevant ads tailored to…
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eBay is experimenting with generative AI for ad personalization
eBay has been experimenting with GenAI over the last six months to drive ad personalization at scale. “A lot of where we’ve focused our AI and personalization activities in the past has been in predictive modeling, really understanding more of what you want, when you might want it, how you might want it,” said Adrian…
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Publicis Groupe uses AI to send 100k personalized videos to employees
When I was at Razorfish, the annual Publicis Groupe holiday greetings were something I always looked forward to. It was great to see senior leadership showing off their lighter side (or, when appropriate – a very serious side). This year’s greeting turned into an AI-powered personalized message that seems like it took a village of…
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Behind the scenes of Virgin Voyages’ JenAI campaign
We covered Virgin Voyages’ super-cool JenAI campaign featuring Jennifer Lopez helping potential sailors create personalized invites for their friends back in June, and AdWeek recently published a great story and video describing how the whole thing came together. Worth a read and a watch! Pre-pandemic, Virgin Group was ready to set sail on a grand…
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Virgin Voyages uses AI to personalize pitches delivered by JLO herself
This is a fun example, though the video promo sort of over-promises on the extent of AI integration. Still, it’s a cool example of a brand leveraging an AI-enhanced celebrity to deliver a customized pitch message to friends and family. More detail at Virgin’s web site.