Tag: computer vision
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AI Roundup: Pelé’s Lost Goal, a Referee’s-Eye View, and a Cap That Hides You From Cameras
A goal from 1959 that no camera recorded, rebuilt with a stunt double and Gemini Omni. A World Cup engine that finds you a second team when yours goes out. A cap that spots a phone pointed at you and covers your face. Six campaigns, one dependency.
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ESPN’s Poker Coverage Adds an AI That Watches for Tells — After Players Are Out
The World Series of Poker returns to ESPN with an AI that reads posture and blink rate for bluffs. It runs on players only after they’ve been eliminated — and its builder doubts it would find anything on a pro who has spent a career erasing tells.
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xpln.ai Puts a Number on How Much Attention an Ad Actually Needs
Attention intelligence platform xpln.ai launched Ideal Attention Time, a metric that tells advertisers the minimum attention their creative needs to achieve basic business outcomes like product understanding and brand recognition. The startup, founded in 2022 with an attention measurement product and an attention targeting product, is working from a simple premise, per CEO and co-founder…
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Nano Banana 2: When Product Shots Go From “All-Day Edit” to “Blink and It’s Done
WPP says it’s been testing Google’s newest Generative Media model, Nano Banana 2, through early access—alongside Unilever and The Coca-Cola Company. The headline result isn’t “cool AI stuff,” it’s practical: the team reports better reasoning and grounding, which translated into factually accurate outputs and high-fidelity visuals (read: fewer weird brand-label hallucinations and less time fixing…
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Volkswagen’s New Art Director: An AI That Checks the Headlights (and the License Plate)
Volkswagen Group (10 brands, 6.6M vehicles delivered in the first nine months of 2025) partnered with the AWS Generative AI Innovation Center to tackle a very grown-up marketing problem: making thousands of brand-correct images without paying six figures for every photo shoot or waiting weeks for post-production and approvals. The output is an end-to-end system…
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Philips Uses AI to Cut Image Chaos
Philips had a not-so-small problem: a bloated image library of 200,000 photos and a global marketing team struggling to find anything in it. Manually sorting images by file names and outdated metadata wasn’t cutting it anymore. So they brought in Google Cloud’s Vertex AI and a generous helping of computer vision to solve it. The…
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Bad View? Have a Brew: Coors Light Turns AI into a Beer Delivery System
Coors Light is stepping up for baseball fans—literally the ones stuck behind poles or nosebleed seats—with a new campaign that uses AI to offer compensation in the form of cold beer. The brand launched “The Coors Light AI Beer Refund,” a program that uses computer vision to detect obstructed-view seats in user-submitted photos. Fans can…
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Meta’s Ray Ban shades add AI vision
Augmented reality seems poised to really hit its stride once we get to a wearable device that doesn’t look like a crazy pair of ski goggles or worse. It’s going to be a long road to get there, but Meta’s collaboration with Ray Ban gives us a glimpse of that future, having recently added computer…
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An Amazon engineer made an AI-powered cat flap to stop his cat from bringing home dead animals
Machine learning can be an incredible addition to any tinkerer’s toolbox, helping to fix that little problem in life that no commercial gadget can handle. For Amazon engineer Ben Hamm, that problem was stopping his “sweet, murderous cat” Metric from bringing home dead and half-dead prey in the middle of the night and waking him…
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Walmart fights shoplifting with AI-powered surveillance
Amazon’s checkout-free Go stores use AI-powered cameras to watch what shoppers put in their baskets and remove friction from the customer journey. Walmart isn’t there (yet), but it has been surveilling its checkout registers at at least 1,000 stores using a computer vision technology called Missed Scan Detection to identify when items move past the…