Tag: retail
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Forever 21 Jumps Into Roblox
The fashion category is among the most active companies experimenting with different ways to enter the metaverse, and Forever 21’s partnership with Roblox is just the latest example. Contrast this with H&M’s virtual store approach and it’s clear that most brands are still finding their way in this space. Forever 21 has partnered with Roblox…
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H&M Opens Its First Store in the Metaverse
I can’t help but think back to around 2005 or 2006 when I started a new role at Razorfish as director of emerging media. I spent the first 6 months in that role trying to talk brands OUT of investing in building islands or whatever in Second Life – a virtual world/metaverse that was waaaay…
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JCPenney Sees Cart Abandonment Drop 18% With Predictive AI
There is no shortage of stories about the power and impact of artificial intelligence, especially predictive AI. Useful across a wide variety of verticals and use cases, it can be particularly effective for retail and e-commerce – as illustrated by this (admittedly not very detailed) case study… Full story at Retail Info Systems
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Papa John’s Reaches 25% Conversion Rate with AR Campaign
AR Insider covers Papa John’s Valentine’s Day campaign and showcases some impressive (almost unbelievable) conversion rates. AR often gets panned as a gimmick, but if it can achieve anywhere close to this type of performance for stoppable experiences ongoing, it’ll become a valuable tool for marketers. Full story at AR Insider
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Virtual Stores Picking up Steam Amid Pandemic
Virtual reality stores aren’t new, but more and more brands seem to be experimenting with the idea as the global pandemic puts pressure on physical retail environments. While I appreciate the experiential nature of VR and it’s ability to bring a more engaging experience than a flat e-commerce website, there are certain products – and…
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Walmart boosts shoppable videos with Tastemade cooking shows
Walmart and media company Tastemade last week rolled out shoppable streaming content to give viewers more ideas on what to cook at home during the holidays. Special episodes of Tastemade’s “Struggle Meals” let audiences text an on-screen number to add suggested ingredients to a virtual Walmart shopping cart, and place an order for pickup or…
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Burberry merges Google Search with AR for shopping inspiration
Brief: Burberry partnered with Google on an augmented reality (AR) shopping experience that is activated from mobile web search results, per an announcement. Shoppers who use Google Search on their smartphones to search for the Burberry Black TB bag or Arthur Check Sneaker can click on an image in the results to see a 3D image…
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What does 5G mean to business leaders?
5G is ushering in a new era of high-speed wireless connectivity, super low latency and a massive increase in simultaneous device support. But, what do all of these advancements mean to business and technology leaders?
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Puma’s AR web app promotes new NYC flagship store
Brand usage of augmented reality continues to grow. This latest example from Puma doesn’t require an application and can be triggered from within a mobile browser, which potentially expands the reach of the program. But in my mind, to be really successful, an augmented reality activation has to deliver compelling content or useful experiences. And…
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Burger King continues to troll McDonald’s, this time with AR
Burger King won big at Cannes earlier this year with “Whopper Detour”, a mobile-driven campaign that offered customers at or near McDonald’s a 1-cent Whopper if they instead went to a nearby Burger King. Now the brand is back with an Augmented Reality stunt that drafts off of the recent release of IT Chapter 2.…
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Walmart and LEGO deploy a super smart AR experience in-stores
This post popped in to my LinkedIn feed the other day and immediately caught my attention. Augmented Reality has tremendous potential to transform the shopping experience, especially when it comes to products like LEGO kits. The AR experience can bring the set to life, showing potential buyers the completed kit and enhancing the view with…
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Nike launches “Adventure Club,” a subscription service targeted at kids
Nike is borrowing a page from direct-to-consumer retailers using subscription models in a new service aimed at kids – or rather parents of young kids… Nike announced Monday that it is debuting Nike Adventure Club, a sneaker subscription for kids ages two through 10. Nike will offer parents three options for their kids: four pairs…
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Big retailers are asking the FTC to recalibrate its definition of antitrust behavior
I’ve got no idea what to say about this yet, but it’s really interesting to watch and you can see both sides of the argument. Amazon continues to say that it represents a TINY (4%, to be specific) portion of overall retail sales. But it dominates in terms of product search and overall influence. When…
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Conversion rates triple when L’Oréal uses AR tech to showcase products
L’Oréal has been working with augmented reality startup ModiFace for more than seven years, and saw enough promise in the technology to acquire it as of March 2018. The collaboration has been yielding some impressive results, as noted below… “We’re been developing one project per day,” Lubomira Rochet, the company’s global chief digital officer, recently…
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AI predicts whether you’ll return an item before you buy it
With sales anticipated to reach $4 trillion by 2020, e-commerce is an unstoppable force. It’s no real mystery why — customers prefer the convenience of online stores compared with brick and mortar, countless surveys show — but it’s a mixed bag for companies that attempt to edge out rivals with liberal return policies. It’s estimated…
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Walmart is using VR tests to pick middle-managers
When some Walmart Inc. store workers want to apply for a higher-paying management role, the company fits them with a $250 virtual reality headset to see if they are the right candidate for the job. The country’s largest private employer is using a VR skills assessment as part of the selection process to find new…
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Gucci’s iOS app lets you try shoes on remotely in AR
Stopping by outlets and department stores to try on shoes is so passé, if you ask Gucci. The Italian luxury fashion brand today launched a refreshed iOS app that lets customers virtually “try on” its Ace sneakers collection, courtesy of augmented reality (AR). It’s almost like fitting shoes in person — but not quite. Within…
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40% Of Consumers Say Remarketing Annoys, Distracts Them
Roughly 40% of shoppers dislike seeing the same advertisement repeatedly, according to research released Wednesday. And if the campaign is carried out incorrectly, remarketing could have a negative impact on how consumers perceive the brand. The research from The Intent Lab, a research partnership between Performics and Northwestern University, offers interesting insights on what does…
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Uniqlo Makes A Natural Tie-in With TikTok
Uniqlo has a natural partner in the #TikTok social site, where youth rules. It’s a video promotion that’s not on Instagram or Facebook, and not on YouTube or any other social site. Instead, funky retailer Uniqlo is launching its first multi-market media campaign with TikTok, the short-form video site where young people flock to make…
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McDonald’s is replacing drive through humans with AI
The person taking your order at McDonald’s in the future might not be a person at all. The Chicago-based giant is testing voice-activated order-taking in its drive-thru as part of a broad initiative to improve the customer experience inside of its restaurants. Those efforts include kitchen equipment such as advanced french fry makers and automated…
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Walmart fights shoplifting with AI-powered surveillance
Amazon’s checkout-free Go stores use AI-powered cameras to watch what shoppers put in their baskets and remove friction from the customer journey. Walmart isn’t there (yet), but it has been surveilling its checkout registers at at least 1,000 stores using a computer vision technology called Missed Scan Detection to identify when items move past the…
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Hollister teams up with … Activision?
Some retail industry observers believe that – in order to survive – physical retail must reinvent itself. Stores can no longer be simply a place shoppers go to buy something. Brick and mortar must offer a more compelling reason to attract visits – and that may include experiential programs and events. Hollister and Activision are…
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Neiman Marcus Rolls Out Alipay Nationwide
In a move aimed at better serving customers — especially international tourists — the Neiman Marcus Group has rolled out Alipay to Neiman Marcus, Bergdorf Goodman and Neiman Marcus Last Call stores across the U.S. Full story.
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TGI Fridays will pay you to visit – if you take an Uber
Casual dining chain TGI Fridays is teaming up with Uber in an effort to drive additional foot traffic – and presumably higher-margin alcohol sales. It’s one of the first companies to leverage the relatively new Uber Vouchers program. Full story at Restaurant Dive.
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Walmart takes in-home grocery delivery to the next level
Amazon’s in-home delivery is a bold step. Do people trust the brand enough to allow strangers into their homes? A combination of a smart lock and in-home camera provide some small level of assurance that delivery people are only coming inside your house as far as necessary to drop a package off and then leave.…
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Amazon joins the visual search & shop party
Amazon recently announced a new feature called StyleSnap that enables customers to take a photo and shop similar items in the look. The concept definitely makes sense – and has been an option on social platforms and from leading fashion retailers for a while now. In theory, it leverages machine learning to remove friction from…
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Luxury brands using AI + mobile clientelling to boost growth
Gucci is using AI in an effort to better model demand and get product in the right place at the right time; the brand’s parent company – Kering – is targeting a 20% improvement over time. Meanwhile, a new mobile app for sales associates enables staff to view a client’s purchase history as well as…
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50 Retail Innovation Stats That Prove The Power Of Customer Experience
How we shop has changed drastically in just the past few decades. Instead of window shopping in the mall, many customers now rely on AI product recommendations and shop via mobile without ever setting foot in a store. Retail technology and customer demands may be constantly changing, but one thing that will always be vitally…
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Nike is promising a better fit via new AR functionality in its app
In perhaps one of the most practical use cases of Augmented Reality yet, Nike plans to use your smartphone camera and some really smart AI to measure your feet with sub 2-mm accuracy. From VentureBeat: This July, Nike plans to add Nike Fit technology to its iPhone app and some retail stores, using multiple tricks…
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In effort to grow direct sales, Nike integrated its app strategy into its stores
If you’re a Nike+ member, entering a Nike store with the Nike app unlocks a new experience. With the app in in-store mode, customers can request fitting rooms and shoe sizes instantly, receive special offers and exclusive product, and checkout in the app and leave by skipping the line. Nike has woven its mobile app…
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McDonald’s drives 8.4K in-app actions by tying geofenced billboards to Waze
McDonald’s earned 6.4 million mobile impressions by tying together out-of-home (OOH) billboards and in-app advertising on Waze, according to case study details shared with Mobile Marketer. The fast-food chain is the world’s largest spender on OOH media and worked with its outdoor agency Outdoor Media Group on the push. The campaign leveraged more than 300…
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Starbucks Rolling Out Delivery to ~2,000 Stores
Jumping the line apparently isn’t enough. We need our caffeine fix brought right to us. Via BusinessInsider.