Burberry merges Google Search with AR for shopping inspiration

Burberry partnered with Google on an augmented reality (AR) shopping experience that is activated from mobile web search results, per an announcement.
Shoppers who use Google Search on their smartphones to search for the Burberry Black TB bag or Arthur Check Sneaker can click on an image in the results to see a 3D image of the product overlaid on a real background.
The AR tool is currently available in the U.S. and U.K., and the company plans a global rollout for other products in the coming months, per its announcement.