Tag: luxury
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Perrier-Jouët’s Immersive Campaign: A Holiday Sensation
Perrier-Jouët uncorked an interesting new experiential campaign, partnering with Publicis and immersive tech specialists to turn its bubbly brand into a multisensory spectacle. Two prime flagship locations—one in New York, the other in Los Angeles—were transformed over the holiday season using projection mapping, interactive decals, animated visuals, and an AR mirror that invited passersby to…
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AR Meets Après-Ski: Snapchat’s Winter Village Goes Luxe
Just in time for the holidays, Snapchat has unwrapped its “Winter Village,” an augmented reality experience that brings luxury shopping into the app for users across several regions including the U.S., U.K., and France. Running through December, the activation puts three upscale brands—Chopard, Lancôme, and BOSS—front and center in immersive, branded AR spaces. Accessible via…
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Ralph Lauren Launches AI Stylist: Ask Ralph
Ralph Lauren has launched “Ask Ralph,” an AI chatbot developed with Microsoft to act as a virtual stylist for mobile app users. This assistant, trained on branded materials and product data, helps users with outfit suggestions and style inquiries, ensuring a tailored experience rooted in Ralph Lauren’s brand identity. Built on Microsoft’s Azure platform, the…
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How R/GA and Google Made the Unmakeable Ad with Veo
Google challenged R/GA to create a generative AI commercial in four weeks, resulting in “From the Mountains to the City” for Moncler. The innovative project, showcased at Cannes Lions, highlighted the interplay between AI and human creativity, highlighting both the advantages and limitations of AI in storytelling and production.
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AdAge Top 5 AI Activations June ’25
In the latest roundup of AI-infused campaigns, brands and organizations are getting a lot more expressive—and introspective—with their use of artificial intelligence. Google’s Veo 3 has stolen some thunder with its realistic, lip-synced video dialogue, tested out in an adrenaline-laced Moncler film by R/GA. Meanwhile, nonprofit Save the Children Romania took a heavier route with…
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Snap demos new AR experiences for Dior and Louis Vitton
At Snap’s “Crafted for Luxury” event, luxury fashion took a detour from runways to AR run-throughs. Snapchat debuted new AR experiences for Christian Dior Couture and Louis Vuitton. Where Dior invited users on a choose-your-own-astrological-adventure guided by its iconic bee, Louis Vuitton let friends explore its Sun Song fragrance, co-developing a shared sensory immersion into…
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R/GA tests new google models for Moncler
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AR Filters Take Over: January’s Best Branded Activations
Brands kicked off 2025 with a splash of Augmented Reality, leveraging platforms like Snapchat and TikTok to create interactive, engaging experiences. Luxury brands such as Jimmy Choo, Jean Paul Gaultier, and Dior led the charge, transforming their signature aesthetics into 3D animations that resonated with younger audiences. Meanwhile, entertainment brands embraced AR to deepen fan…
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HUGO BOSS launches AI-generated models with video
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HIGHLIGHTS: November 2024
November was an interesting month, punctuated for me by a nasty wind storm that ripped through the Seattle area, knocking out power for roughly half a million people in the area. We were without power for 4 days. When reliable high-speed connectivity gets scarce, it becomes clear how reliant on it most of us have…
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BOSS Unveils Immersive Holiday Shopping Experience
BOSS has entered the holiday season with flair, launching a virtual shopping experience to showcase its merino wool holiday collection. Featuring David Beckham as its ambassador, the campaign highlights an array of stylish essentials like sweaters, scarves, and beanies in luxe merino wool. At the heart of this campaign is an immersive virtual platform created…
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The New York Times drives performance with GenAI tool
The New York Times has launched BrandMatch, a granular generative AI tool to significantly boost campaign performance. This tool has driven an impressive 0.40% average click-through rate (CTR), outperforming the Times’ previous averages. Brand lift increased by an average of 8.4%, while consideration and preference experienced a 3.1% lift. By leveraging vast datasets and AI-driven…
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Hugo Boss Launches Web3 Loyalty Program
Hugo Boss has launched a new customer loyalty program called Hugo Boss XP, which integrates blockchain and Web3 technologies. This program is designed to enhance customer engagement by allowing users to collect and redeem digital tokens and NFTs for exclusive products and experiences. Additionally, the program supports token trading among customers, enhancing the personalized and…
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Christian Dior sees strong results from virtual try-on campaign
The ability to virtually try on clothes, beauty products, jewelry and other fashion accessories is of strong appeal to consumers – enabling them to try before they buy without having to go into a retail store. We’ve cataloged many examples of virtual try on, and now luxury house Christian Dior has entered the mix. The…
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Cartier launches virtual try on via Snap AR
Virtual try on has been gaining momentum in the beauty and fashion industries as brands like Walmart, E.l.f. cosmetics, Coach, Gucci, Nike and many more seek to drive engagement and reduce return rates for e-commerce purchases. Cartier is the latest to dive in, launching a Snap-powered AR experience to mark the 100th anniversary of its…
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D&G launches Fortnite experience
Dolce&Gabbana have unveiled an immersive experience in partnership with Epic Games’ Fortnite. The luxury brand dives into gaming and the metaverse with a custom-built island meant to evoke the essence of the brand. Crafted in partnership with Monogrid, an Italian studio specializing in digital and mixed reality, the Dolce&Gabbana island on Fortnite unveils evocative settings…
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Hugo Boss launches AR Holiday Portal
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Coach expands virtual try on for the holidays
Building on the brand’s experiment with AR virtual try on from earlier this year, Coach has partnered again with Zero10 for a virtual try on experience across five physical stores. As part of its holiday campaign, luxury fashion brand Coach partnered with augmented reality tech company Zero10 to bring AR Storefront technology to five Coach…
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AdAge November Metaverse round up
AdAge’s top 5 metaverse moments from November: 5. The Sandbox lurches back to life – the platform grabs headlines again with Gucci partnership 4. Cool Cats in the material world – the NFT brand launches float balloon in Macy’s Thanksgiving Day parade 3. NHL launches NFT trading platform – “NHL Breakaway” platform seeks to turn…
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Ralph Lauren launches new virtual store
Evidently built primarily to showcase the RL 888 handbag, this immersive 3D experience presents additional items from a new collection in a nearly museum-like experience, but it’s all shoppable with links out to purchase from the brand’s e-commerce website. The full experience can be found here.
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Lacoste Reveals The Next Phase Of Its NFT UNDW3 Loyalty Program
Brands have a bit of a hit-or-miss record when it comes to NFT programs, but Lacoste is doubling down with an expansion of its “UNDW3” (pronounced “Underwater”) loyalty scheme. Holders of Lacoste’s 11,212 UNDW3* genesis pass nonfungible tokens have been checking their wallets. 12 months after its first foray into Web3, the French brand has…
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LVMH teaming up with Epic Games for customer experiences
The luxury holding company is thinking big about 3D immersive experiences and going beyond in-game collaborations and 3D recreations of physical stores. LVMH aims to embrace multiple use cases such as virtual fitting rooms, virtual fashion shows, 360 product carousels, augmented reality, and the creation of digital twins. French luxury conglomerate LVMH Moët Hennessy Louis…
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More details emerge about Coach’s AR mirror
We shared a story about Coach’s new AR mirror a few weeks back, but new details have emerged in this piece at FastCompany. Perhaps most interesting is some high-level performance data. Coach has actually deployed more than one AR mirror, including one featured in a window display aimed at turning passers-by into in-store shoppers. Data…
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Web3 Retail Accelerator and Awards News
This interesting piece at Forbes covers off on a couple of retail metaverse announcements: Dream Assembly Base Camp, the Web3 fashion accelerator program created by Farfetch and global Web3 accelerator-meets-investor Outlier Ventures, which launched in 2022, has just announced its second cohort of start-up talent. The seven startups: Decommerce, Me Protocol, Nettle, Solaire, SPIN by…
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Coach Wants Shoppers to Play Virtual Dress-Up With New Tabby Bag
Tapestry’s Coach brand is bringing augmented reality to one of its New York City brick-and-mortar locations this month. The handbag label’s SoHo store rolled out a pair of AR experiences Friday. Available through June 5, the immersive retail installations are the result of a collaboration with Zero10, a fashion AR try-on company that previously teamed…
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Balenciaga Launches Educational AR Farming Game
Balenciaga…has launched a new augmented reality (AR) experience designed to raise awareness around sustainable farming. First spotted by Adweek, the Balenciaga Regenerative Agricultural Experience uses AR technology to educate users on the proper techniques for improving soil health, including intercropping, crop rotation, agricultural waste, and composting. Full story at VRScout.
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Fashion marketplace Farfetch leans into virtual try-on, sees lift in add-to-cart
Global online fashion marketplace Farfetch recently tested how a virtual try-on offering would improve conversion and engagement. It found that, compared to going to a store to try on a product, luxury customers would rather use virtual try-on when they’re early in the path to purchase. In addition, they’d rather engage with virtual try-on offered…
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Virtual Stores Picking up Steam Amid Pandemic
Virtual reality stores aren’t new, but more and more brands seem to be experimenting with the idea as the global pandemic puts pressure on physical retail environments. While I appreciate the experiential nature of VR and it’s ability to bring a more engaging experience than a flat e-commerce website, there are certain products – and…
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Ralph Lauren adds AR to iconic logo
I’ve long thought that brands have been missing opportunities to use their own packaging or logos as triggers for interactive experiences. Spirit brands have been playing around with this over the last few years but the idea has yet to really take off more broadly. Ralph Lauren has long been an innovative fashion brand, often…
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Burberry merges Google Search with AR for shopping inspiration
Brief: Burberry partnered with Google on an augmented reality (AR) shopping experience that is activated from mobile web search results, per an announcement. Shoppers who use Google Search on their smartphones to search for the Burberry Black TB bag or Arthur Check Sneaker can click on an image in the results to see a 3D image…
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Luxury brands using AI + mobile clientelling to boost growth
Gucci is using AI in an effort to better model demand and get product in the right place at the right time; the brand’s parent company – Kering – is targeting a 20% improvement over time. Meanwhile, a new mobile app for sales associates enables staff to view a client’s purchase history as well as…