Gucci is using AI in an effort to better model demand and get product in the right place at the right time; the brand’s parent company – Kering – is targeting a 20% improvement over time.
Meanwhile, a new mobile app for sales associates enables staff to view a client’s purchase history as well as real-time info on available colors and sizes – without leaving the floor. Kering reports that shoppers spend an average of 15 to 20% more when staff uses the app.
Full story at AdAge.