In the latest roundup of AI-infused campaigns, brands and organizations are getting a lot more expressive—and introspective—with their use of artificial intelligence. Google’s Veo 3 has stolen some thunder with its realistic, lip-synced video dialogue, tested out in an adrenaline-laced Moncler film by R/GA. Meanwhile, nonprofit Save the Children Romania took a heavier route with ALEX, a chatbot trained on real-life bullying stories, showing how digital voices can carry very human pain.
The creativity continued in Colombia, where spirits label Mil Demonios used AI to animate 200 years of cultural history—floating from Cartagena to the skies above Latin America—all to tell the tale of aguardiente (an anise-flavored alcohol). Pika, an AI startup, leaned into quirk and chaos with a video that begins like a whimsical TikTok but ends with an existential whisper: should we be worried this is fun? Their in-house film, “Pikapocalypse,” makes the uncanny feel… kind of cute, until you notice the apocalypse brewing outside your AI-generated bubble.
The crown jewel, however, might be the Columbia Journalism Review’s media literacy piece, “The PSAi.” With help from TBWA\Chiat\Day New York, the project serves as a deepfake decoder—educating viewers through a music video montage of infamous AI hoaxes. It’s not anti-tech, just pro-awareness, reminding us all to think twice before retweeting Pope Francis rocking a luxury puffer or Will Smith twirling pasta.
See the top 5 at AdAge.