Tag: beer/wine/spirits
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Hendrick’s Unveils a New Gin With Immersive Theater Experience
Hendrick’s is rolling out its first new gin in nearly a decade, “Another Hendrick’s,” and it’s keeping the launch firmly in the real world—with a theatrical twist. The bottle blends the brand’s usual rose-and-cucumber base with orange blossoms and cacao beans. Instead of leaning on a standard media blitz, the brand built a global campaign…
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Fembots, Football & Funny: What Viewers Want From Super Bowl Ads
Turns out Super Bowl viewers mostly want to laugh—with or without the help of an algorithm. A recent Harris Poll for Ad Age found that 71% of consumers are craving funny ads during this year’s Big Game, and humor is also what sticks, with 46% saying they’re most likely to remember a funny spot. Agencies…
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Perrier-Jouët’s Immersive Campaign: A Holiday Sensation
Perrier-Jouët uncorked an interesting new experiential campaign, partnering with Publicis and immersive tech specialists to turn its bubbly brand into a multisensory spectacle. Two prime flagship locations—one in New York, the other in Los Angeles—were transformed over the holiday season using projection mapping, interactive decals, animated visuals, and an AR mirror that invited passersby to…
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Brands wrestle with authenticity vs. AI
As AI-generated marketing proliferates—and fumbles—some brands are reaping rewards by leaning hard in the opposite direction: showing off the real, the tactile, the definitely-not-CGI. A spec Pepsi ad from filmmakers Luke Barnett and Noam Kroll pokes fun at synthetic storytelling with a self-aware script featuring six repetitions of the word “real” in just 60 seconds.…
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Svedka’s Super Bowl Strategy: Vodka, Robots, and a Dash of AI
For the first time in decades, vodka will return to Super Bowl ad breaks, as Svedka nabs a coveted 30-second slot just after halftime in February’s Big Game. This isn’t just Sazerac flexing its distribution muscle—CMO Sara Saunders says the vodka brand, which had been sliding, is back on the upswing since their 2024 acquisition.…
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Mercedes Brings the Heat, Moët Pops Bottles, and Peloton Hits the Strip
As the engines cooled off after the Las Vegas Grand Prix, brands were still revving up their marketing. Mercedes-Benz lit up The Sphere with a 360-degree illusion featuring its AMG GT lineup, rendered across 580,000 square feet of LED real estate. Designed by Merkley + Partners and Nexus, the activation cleverly used opposing perspectives to…
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How AI Helped Corona Cero Find Its Olympic Chill
Corona Cero had just three weeks to craft a global Olympic campaign—and decided that traditional tear-jerkers about sacrifice and national pride weren’t going to cut it. As the first-ever worldwide beer sponsor of the Games, the nonalcoholic brand leaned into its laid-back DNA, using AI to uncover emotional insights that felt distinctly more beach than…
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Netflix and Chilled: AB InBev Pours Into Streamer’s Pop Culture Pipeline
AB InBev is trading ad interruptions for screen time, serving up its beer brands—like Bud Light and Stella Artois—directly within Netflix programming through a new, multi-year global partnership. From British crime capers like The Gentlemen to cooking competitions in South Korea, the brewer will integrate brands into storylines and settings where a cold one might…
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Weber Ranch Vodka’s AI Wants to Mix You a Drink
Weber Ranch 1902 Vodka has launched “Tex,” a chatbot bartender powered by OpenAI’s ChatGPT, available via SMS or web. Tex provides personalized cocktail recipes based on pantry ingredients, interprets photos, and plans big-batch cocktails. Aimed at tech-savvy at-home drinkers, Tex enhances the vodka brand’s market presence amidst industry challenges.
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AdAge Top 5 AI Activations June ’25
In the latest roundup of AI-infused campaigns, brands and organizations are getting a lot more expressive—and introspective—with their use of artificial intelligence. Google’s Veo 3 has stolen some thunder with its realistic, lip-synced video dialogue, tested out in an adrenaline-laced Moncler film by R/GA. Meanwhile, nonprofit Save the Children Romania took a heavier route with…
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Heineken Taps AI to Keep It Local, Even at Global Scale
Heineken may be one of the world’s oldest beer brands, but it’s not letting legacy slow it down. With hundreds of local markets to manage, the challenge isn’t just modernization—it’s doing it without flattening local flavor. That’s where connected intelligence, enterprise architecture modularity, and IBM muscle come in. Heineken’s digital and tech chief, Ronald den…
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Bad View? Have a Brew: Coors Light Turns AI into a Beer Delivery System
Coors Light is stepping up for baseball fans—literally the ones stuck behind poles or nosebleed seats—with a new campaign that uses AI to offer compensation in the form of cold beer. The brand launched “The Coors Light AI Beer Refund,” a program that uses computer vision to detect obstructed-view seats in user-submitted photos. Fans can…
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How Pernod Ricard is Redefining Work with AI
Pernod Ricard, a global leader in the spirits industry, is not just blending fine liquors but also data and AI as part of a major workforce transformation. Traditionally known for brands like Jameson and Absolut, the company has shifted focus to operationalizing AI across its business. Central to this effort are tools like D-STAR, which…
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Disconnect to Reconnect: Heineken’s ‘Boring Mode’ Puts Phones on Mute for IRL Moments
Heineken’s new “Boring Mode” campaign, developed with Publicis’ LePub, is transforming concert experiences by encouraging attendees to unplug from their devices. Through an app that blocks notifications, shuts down camera functions, and disables certain apps for set periods, Heineken aims to enhance real-world connections during live events. To promote the app, the brand used infrared…
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Diageo’s Johnnie Walker unveils generative AI personalised bottle experience
Diageo has launched an interactive experience for Johnnie Walker Blue Label at Edinburgh, using generative AI in collaboration with artist Scott Naismith. Visitors answer three questions to influence the design of their bottle, which is then printed on-site. This initiative, available throughout August 2024, is part of Diageo’s Project Halo and aims to blend art…
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New Absolut program aims to fight AI bias in fashion
Absolut Vodka has partnered with Copy Lab in an effort to increase diversity and inclusiveness in fashion content generated by AI. AI, especially the generative kind, has continued to captivate adland in 2024, serving as the focal point for both the latest earnings discussionsand creative marketing swings alike. However, the buzzy tech has equally found…
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Diageo planning Apple Vision Pro experience for Don Julio tequila
From Trend Hunter… Diageo announced its first experience with Apple’s mixed-reality headset and the Don Julio Apple Vision Pro app is the first brand from its product portfolio to explore the possibilities for immersion, storytelling and connection on the platform. Diageo is exploring spatial computing to bring the best features of physical experiences straight to…
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Bud Light on the Sphere
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Diageo Gift & Gather immersive web experience
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Grey Goose and Razorfish launch AI-powered toast generator
The premium spirit brand seeks to take stress out of holiday (or other event) toasts with a simple and clever AI tool that will help you create the perfect little speech.
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Grand Marnier uses AR to spice up real world events
From AdWeek… To support its “Grand Encounter” campaign that began in early 2023, alcohol brand Grand Marnier kicked off a series of real-world experiential events featuring music, tastings and an AR activation. After debuting in New York Nov. 15-17, the “Grand Encounter by Grand Marnier” experience will travel to Houston for events from Nov. 29-Dec.…
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Heineken’s Vegas Formula 1 strategy includes the Sphere
Yet another big brand embraces the world’s biggest screen, this time as part of a broader sponsorship package during Formula 1’s debut on the strip. There will be plenty of marketers vying for attention around this weekend’s Formula 1 race in Las Vegas, but Heineken will be hard to miss. The Dutch beer brand is not…
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19 Crimes reveals AR-enabled Halloween themed bottles
Enhancing packaging with AR is a common use case for the technology and here’s a cool example from winemaker 19 Crimes, who partnered with Universal Monsters on the program… To celebrate the Halloween season, winemaker 19 Crimespartnered with Universal Monsters to release two limited-edition wines themed after Universal’s classic horror monsters Dracula and Frankenstein’s Monster…
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C. Mondavi & Family Launches Aviana Wine Collection With AR Labels
From AdWeek: Majority women-owned wine company C. Mondavi & Family’s latest wine collection, Aviana, features interactive labels with augmented reality experiences. The Aviana collection features three wines designed to celebrate “strength, adventure and ingenuity.” Shoppers aged 21+ can scan the QR code on each bottle’s label to load an augmented reality experience in which the…
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Hennessy, Nas mark 50 years of hip-hop with AI-driven celebration
Hennessy is going all in for hip-hop’s milestone year, collaborating with Nas for a slew of marketing activations that pay tribute to the genre’s impact on society. The cognac has often used its marketing efforts to draw a connection between itself and hip-hop, and the latest move, an expansion of its “Rep Yours” efforts, could help…
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LVMH teaming up with Epic Games for customer experiences
The luxury holding company is thinking big about 3D immersive experiences and going beyond in-game collaborations and 3D recreations of physical stores. LVMH aims to embrace multiple use cases such as virtual fitting rooms, virtual fashion shows, 360 product carousels, augmented reality, and the creation of digital twins. French luxury conglomerate LVMH Moët Hennessy Louis…
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Winery implements NFC-driven ‘Tap the Cap’ to give Consumers In-Store Information
Boen wine is inviting consumers to “tap the cap” of their Napa Valley bottles to get information about that wine they’re thinking of buying. They can continue to get other specific info — like suggested food pairings, a tour of the vineyard farmhouse and other social media features — once they’re home by entering a…