Tag: spirits
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A Craft Distillery Got an Idea a Physical Shoot Would Price Out
A Michigan craft distillery doesn’t have a giant’s budget. Farley Oil and Smoke&Oakum made its bourbon spot with no physical shoot. The director says that didn’t make the ad cheaper. It made an ambitious idea worth pitching to a client this size at all.
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Fembots, Football & Funny: What Viewers Want From Super Bowl Ads
Turns out Super Bowl viewers mostly want to laugh—with or without the help of an algorithm. A recent Harris Poll for Ad Age found that 71% of consumers are craving funny ads during this year’s Big Game, and humor is also what sticks, with 46% saying they’re most likely to remember a funny spot. Agencies…
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Svedka’s Super Bowl Strategy: Vodka, Robots, and a Dash of AI
For the first time in decades, vodka will return to Super Bowl ad breaks, as Svedka nabs a coveted 30-second slot just after halftime in February’s Big Game. This isn’t just Sazerac flexing its distribution muscle—CMO Sara Saunders says the vodka brand, which had been sliding, is back on the upswing since their 2024 acquisition.…
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Weber Ranch Vodka’s AI Wants to Mix You a Drink
Weber Ranch 1902 Vodka has launched “Tex,” a chatbot bartender powered by OpenAI’s ChatGPT, available via SMS or web. Tex provides personalized cocktail recipes based on pantry ingredients, interprets photos, and plans big-batch cocktails. Aimed at tech-savvy at-home drinkers, Tex enhances the vodka brand’s market presence amidst industry challenges.
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AdAge Top 5 AI Activations June ’25
In the latest roundup of AI-infused campaigns, brands and organizations are getting a lot more expressive—and introspective—with their use of artificial intelligence. Google’s Veo 3 has stolen some thunder with its realistic, lip-synced video dialogue, tested out in an adrenaline-laced Moncler film by R/GA. Meanwhile, nonprofit Save the Children Romania took a heavier route with…
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Generations Collide via GenAI in new ad for Snoop and Dre’s Still G.I.N.
Snoop Dogg and Dr. Dre are blending nostalgia and technology in a bold ad for their gin brand, Still G.I.N. The commercial showcases an AI-powered collaboration with none other than Frank Sinatra and Sammy Davis Jr. Set in a swanky cocktail bar, the ad playfully reimagines the duo as a modern-day Rat Pack. Sinatra and…
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How Pernod Ricard is Redefining Work with AI
Pernod Ricard, a global leader in the spirits industry, is not just blending fine liquors but also data and AI as part of a major workforce transformation. Traditionally known for brands like Jameson and Absolut, the company has shifted focus to operationalizing AI across its business. Central to this effort are tools like D-STAR, which…
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Diageo leans in to AR innovation with new mixology platform
From a recent LinkedIn post:
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Diageo’s Johnnie Walker unveils generative AI personalised bottle experience
Diageo has launched an interactive experience for Johnnie Walker Blue Label at Edinburgh, using generative AI in collaboration with artist Scott Naismith. Visitors answer three questions to influence the design of their bottle, which is then printed on-site. This initiative, available throughout August 2024, is part of Diageo’s Project Halo and aims to blend art…
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Diageo planning Apple Vision Pro experience for Don Julio tequila
From Trend Hunter… Diageo announced its first experience with Apple’s mixed-reality headset and the Don Julio Apple Vision Pro app is the first brand from its product portfolio to explore the possibilities for immersion, storytelling and connection on the platform. Diageo is exploring spatial computing to bring the best features of physical experiences straight to…
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Diageo Gift & Gather immersive web experience
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Grey Goose and Razorfish launch AI-powered toast generator
The premium spirit brand seeks to take stress out of holiday (or other event) toasts with a simple and clever AI tool that will help you create the perfect little speech.
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Metaverse roundup, September 2023
AdAge is out with their latest roundup, featuring news and examples from … Meta layoffs, reportedly focused on custom chip development team Jack Daniels Vitamin Water (which we covered here) Roblox platform news Walmart Check out the full roundup here.
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Hennessy, Nas mark 50 years of hip-hop with AI-driven celebration
Hennessy is going all in for hip-hop’s milestone year, collaborating with Nas for a slew of marketing activations that pay tribute to the genre’s impact on society. The cognac has often used its marketing efforts to draw a connection between itself and hip-hop, and the latest move, an expansion of its “Rep Yours” efforts, could help…
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How Diageo is using AI to halve the price of 1,000 ad impressions
The drinks conglomerate has been embedding artificial intelligence into its marketing functions after finding efficiencies, with CreativeX analyzing and optimizing creative for Diageo every three minutes. Full story at The Drum
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Johnnie Walker releases limited-edition Scotch whiskies with AR technology
Johnnie Walker has partnered with HBO to launch a limited edition set of bottles celebrating Game of Thrones. Below is a video of a different Johnnie Walker AR experience. <div class="sqs-video-wrapper" data-provider-name="YouTube" data-html="”> And if you head over to Facebook, there’s a video of the actual special addition bottles and the AR experiences they each…
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Microsoft-powered AI helps create new whisky recipes
Geekwire covers another interesting example of human and machine collaboration. This time, Mackmyra, a Swedish whisky distillery, turned to Microsoft and a Finnish technology consulting firm called Fourkind to create novel whisky recipes for master blender Angela D’Orazio. At this stage, these sorts of collaborations seem a bit gimmicky – it seems as though the…