Tag: public service
-
AdAge Top 5 AI Activations June ’25
In the latest roundup of AI-infused campaigns, brands and organizations are getting a lot more expressive—and introspective—with their use of artificial intelligence. Google’s Veo 3 has stolen some thunder with its realistic, lip-synced video dialogue, tested out in an adrenaline-laced Moncler film by R/GA. Meanwhile, nonprofit Save the Children Romania took a heavier route with…
-
Meet Daisy: The AI Granny Outsmarting Scammers
O2 has introduced “Daisy,” a lifelike AI-powered “granny,” to tackle phone scammers by engaging them in long, pointless conversations. Daisy, part of the “Swerve the Scammers” initiative, is trained with advanced AI and insights from prominent scambaiters like Jim Browning. With the ability to hold convincing real-time conversations, she wastes scammers’ time, keeping them away…
-
Voices That Could Have Been: How AI Brings Kansas City’s Fentanyl Victims Back with a Warning
In response to Kansas City’s skyrocketing fentanyl overdose deaths—a 1,190% increase over five years—the local United Way and agency BarkleyOKRP launched “Unfinished Legacies,” an AI-driven campaign aimed at educating young adults about the dangers of counterfeit pills. This campaign uses deepfake technology to re-create the voices and likenesses of three young overdose victims, who were…