Tag: augmented reality
-
Case Study: AR Tightens Coca-Cola’s Bottling Operations
Most of the XR hype still likes to hang out in consumer land, but this case study is a reminder that enterprise use is where the receipts are showing up first. AR and VR aren’t being used to entertain here—they’re being used to make front-line work easier: AR for line-of-sight guidance during tasks like assembly,…
-
Louvre and Snapchat: six masterpieces come alive in augmented reality
The Louvre has teamed up with Snap’s Paris AR Studio on a free smartphone-based AR experience called The Incredible Unknowns of the Louvre. Visitors scan a QR code on the label of six selected works, which launches Snapchat and overlays reconstructions, animations, and explainers that surface details time (and museum lighting) tends to hide—like original…
-
Google’s Project Genie Lets You Build AI-Powered Worlds Without Leaving Your Desk
Google is offering AI Ultra subscribers in the U.S. a sandbox full of pixels and possibilities with Project Genie—a web-based prototype that lets users create and navigate interactive, responsive worlds in real time. Built on Genie 3, Google’s most advanced “world model” to date, the system dynamically generates environments based on user input, predicting physical…
-
Perrier-Jouët’s Immersive Campaign: A Holiday Sensation
Perrier-Jouët uncorked an interesting new experiential campaign, partnering with Publicis and immersive tech specialists to turn its bubbly brand into a multisensory spectacle. Two prime flagship locations—one in New York, the other in Los Angeles—were transformed over the holiday season using projection mapping, interactive decals, animated visuals, and an AR mirror that invited passersby to…
-
AR Meets Après-Ski: Snapchat’s Winter Village Goes Luxe
Just in time for the holidays, Snapchat has unwrapped its “Winter Village,” an augmented reality experience that brings luxury shopping into the app for users across several regions including the U.S., U.K., and France. Running through December, the activation puts three upscale brands—Chopard, Lancôme, and BOSS—front and center in immersive, branded AR spaces. Accessible via…
-
Galaxy Brain: Samsung and Google’s $1,800 XR Headset Lands with Eye-Tracking, Iris Login, and AI Chops
Samsung and Google have officially entered the XR arena—and they didn’t skimp on specs. Priced at $1,800, the new Galaxy XR is the first headset powered by Android XR and Google’s Gemini AI. Visually, it packs more pixels than the Apple Vision Pro and offers better color range too, though its refresh rate tops out…
-
How Gen AI is Transforming Snapchat Ads: Key Findings
Snapchat’s exploration of Gen AI has proven beneficial, enhancing ad performance with engaging AR Lenses. A study involving over 14,800 consumers revealed that AI-powered video ads significantly improved user engagement compared to traditional formats, leading to higher buying intent and brand visibility. Moreover, Snapchat is democratizing Lens creation through generative tools for broader access. However,…
-
Unlocking ROI with AR for B2B Success
B2B buyers prioritize value and efficiency, and recent data indicates that mobile AR has significantly grown, reaching $12.7 billion in the U.S. This technology enhances decision-making and buyer engagement, particularly in sectors like manufacturing and healthcare. Successful implementations by companies such as Airbus and Boeing demonstrate significant quality improvements through AR tools. However, the effectiveness…
-
Orlando’s New AI Tour Guides Are Made of Pixels and Google Reviews
Visit Orlando and Razorfish developed The Morelandos, 1,200 AI-generated characters created from Google reviews to promote Orlando’s attractions. Using tools like Gemini and Imagen, they focused on emotional storytelling and character consistency. These characters serve as ambassadors in various media, offering new avenues for brand storytelling and evolution across campaigns.
-
Chips Ahoy Enters the Upside Down with ‘Stranger Things’ AR Game
Chips Ahoy is diving into the “Stranger Things” multiverse just in time for the show’s final season by launching an augmented reality (AR) game hidden within its cookie packaging. Starting August 11, fans who scan on-pack QR codes or visit a dedicated microsite can unlock a digital Upside Down, where they search for virtual cookies…
-
May the Fizz Be With You: Coke Powers Up with Star Wars Fans
Coca-Cola is leaning hard into AR, cosplay and collective nostalgia with its “Refresh Your Galaxy” campaign, teaming up with Star Wars for a fandom-fueled activation that feels more Comic-Con than CPG. At the heart of the launch is a brand film starring fans decked out as Jedi and Sith who turn a screening interrupted by…
-
Snap demos new AR experiences for Dior and Louis Vitton
At Snap’s “Crafted for Luxury” event, luxury fashion took a detour from runways to AR run-throughs. Snapchat debuted new AR experiences for Christian Dior Couture and Louis Vuitton. Where Dior invited users on a choose-your-own-astrological-adventure guided by its iconic bee, Louis Vuitton let friends explore its Sun Song fragrance, co-developing a shared sensory immersion into…
-
All Aboard the Time Machine: AR Gets on the Bus in Beijing
Chrono Craft is redefining the idea of “mobile AR”—literally. Their fleet of 22 hydrogen-powered buses at Beijing’s Yuanmingyuan Park isn’t just about sightseeing; it’s a full-scale immersive theater on wheels. Visitors step aboard to experience Qing Dynasty palaces rising from ruins, cannon blasts echoing through the trees, and historical tales unfolding as the bus glides…
-
The NBA’s Vision Pro App Brings Miniature Basketball to Your Table
The NBA has introduced a new augmented reality (AR) feature for Apple’s Vision Pro headset, letting League Pass subscribers turn select live games into interactive 3D dioramas. Dubbed “Tabletop,” the feature projects a miniature, floating basketball court into your space, complete with digital avatars that mirror the real-time actions of players. This means you can…
-
AR Filters Take Over: January’s Best Branded Activations
Brands kicked off 2025 with a splash of Augmented Reality, leveraging platforms like Snapchat and TikTok to create interactive, engaging experiences. Luxury brands such as Jimmy Choo, Jean Paul Gaultier, and Dior led the charge, transforming their signature aesthetics into 3D animations that resonated with younger audiences. Meanwhile, entertainment brands embraced AR to deepen fan…
-
Step Into Walmart’s Virtual Wonderland: Immersive Shopping, and Holiday Cheer
Walmart has unwrapped a festive update to its virtual shopping platform, Walmart Realm, just in time for the holiday season. This immersive experience now features four new virtual shops, each inspired by popular social media trends from Pinterest and TikTok, and curated by influencers. Shoppers can explore themed environments such as the cozy Mountain Chalet,…
-
Touchdowns & Tech: Rams Fans Dive into AR Deals with Uber Eats and Princess Cruises
The Los Angeles Rams and Stagwell have teamed up with Princess Cruises and Uber Eats to bring augmented reality (AR) directly to fans during games at SoFi Stadium. Using Stagwell’s ARound platform, fans can engage with two immersive in-stadium AR experiences. Princess Cruises’ activation, “Touchdown Treasure,” transforms the stadium into exotic cruise destinations, like Mexico…
-
Diageo leans in to AR innovation with new mixology platform
From a recent LinkedIn post:
-
Kellanova’s RxBar Turns to Augmented Reality, TV Star to Motivate Consumers
RxBar, a Kellanova brand, has launched an augmented reality (AR) campaign featuring Matt James, a marathon runner and former star of “The Bachelor.” Consumers who scan select RxBar packaging can access a 3D holographic message from James, offering motivational support. This AR feature is available until October 18, 2024, across multiple flavors including Chocolate Sea…
-
Qualcomm brings AR to Man U kits
Manchester United and Qualcomm have extended their partnership, with a significant focus on enhancing the fan experience through augmented reality (AR). Leveraging Snapdragon’s advanced mobile technology, the collaboration aims to bring immersive AR experiences to matchdays and beyond, making it easier for fans to engage with the club in innovative ways. Qualcomm Technologies, Inc. and…
-
Google unveils new augmented reality features in Google Maps
Google has introduced new augmented reality (AR) features in Google Maps, enhancing how users can explore Parisian landmarks. By selecting the “AR Experience” icon in the app, users can view historical recreations of the Eiffel Tower, Notre-Dame Cathedral, and other iconic sites from different time periods. These immersive experiences are available globally via Street View,…
-
Audible Elevates AR: World’s Largest Global Campaign Transports Viewers to New Worlds
Audible is launching the world’s largest global augmented reality (AR) campaign, transforming digital billboards in major cities like New York, Washington DC, and London into immersive worlds inspired by Audible Originals. Utilizing GroupM’s WinDOOH technology, these AR experiences don’t require mobile devices, engaging viewers directly on the screens. Audible is bringing storybooks to life with…
-
Selfridges and Snapchat launch AR locker room for summer of sport
Selfridges has partnered with Snapchat to launch an AR locker room at its Oxford Street store for the summer of sport. The pop-up allows shoppers to virtually try on sports kits and interact with AR mirrors. Customers can save and share their looks via a one-time QR code on Snapchat. This initiative is part of…
-
Lowe’s pilots in-store experience using Vision Pro
Lowe’s has launched an in-store Apple Vision Pro experience at select locations, allowing customers to use the Vision Pro to visualize and personalize kitchen designs with the Lowe’s Style Studio app purpose built for Vision Pro. The service is aimed at enhancing the customer shopping experience by providing a high-tech, immersive platform to design kitchens…
-
Slam Dunk Strategy: How Reese’s Nailed Its NCAA Omnichannel Campaign
The CPG brand used Augmented Reality to help sales reps show retail partners what in-store activations could look like… Reese’s brought its physical marketing precision to new heights for its Reese’s Carmel Big Cup activation. The company developed advanced technology in-house that visually places digital mock-ups of displays in stores. Powered by augmented reality and…
-
BODYARMOR is launching a series of AR-enhanced collector bottles
BODYARMOR has introduced a series of limited edition collector bottles that feature augmented reality (AR) enhancements. This new lineup includes bottles for various athletes across the NFL, MLB, and other sports, enabling interactive experiences like virtual games and simulations linked to the athletes. For instance, Ryan Blaney’s bottle offers a virtual pit stop experience, and…
-
Should Shopping Malls Include Gamification and Experiential Retail?
RetailWire explores the potential benefits and challenges of integrating gamification and experiential retail into US shopping malls. The conversation highlights how gamification, such as ION Orchard’s augmented reality game within its loyalty app, can transform shopping into an interactive experience, enhancing customer engagement and retention. This approach is seen as a way to keep the…
-
Macy’s and Disney deploy AR virtual try on
From Chain Store Age… Macy’s is deploying augmented reality to enhance the shopping experience of a Disney in-store shop at its Herald Square flagship in New York City. In a recent conversation with Chain Store Age, Iman El Khatib, VP of merchandising strategy at Macy’s, explained the rationale behind an activation of Zero10 virtual try-on technology at…
-
Brands on Vision Pro
Here’s a great list of brands experimenting with early Vision Pro experiences…
-
Top 5 Metaverse Moments May ’24
AdAge’s latest roundup of metaverse news and examples features TurboTax in Fortnite, platform news from Snap, Meta and Roblox plus more. This month, tax filing comes to the metaverse, Meta CEO Mark Zuckerberg gets a metaverse “glow up” and Roblox revs up its ad program. No. 5: Snapchat makes augmented reality more accessible to brands Snap has…
-
Disney+ is bringing a Marvel experience to Apple Vision Pro
Disney+ is set to introduce an exclusive, interactive, and immersive Marvel story on Apple’s Vision Pro. This hour-long experience ties into the “What If…?” animated series and allows users to engage deeply with the Marvel Cinematic Universe, including learning mystic arts and using the Infinity Stones. This innovative use of mixed reality invites fans to…
-
IAB and MRC finalize AR ad measurement guidelines
Adoption of Augmented Reality by marketers continues to grow and is moving beyond the gimmick phase. IAB and MRC opened public comments for AR ad measurement standards back in February, and have now published the final guidelines. In collaboration, the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) have released their Augmented Reality (AR) Measurement…
-
Best Buy launches Vision Pro app
The electronics retail giant has revealed a dedicated app for Apple’s Vision Pro spatial computing device. Called “Envision,” the app allows people to browse certain products and see how they would look in their physical home environments via augmented reality. According to Best Buy, the Envision app is meant to help consumers plan their “ultimate…
-
Christian Dior sees strong results from virtual try-on campaign
The ability to virtually try on clothes, beauty products, jewelry and other fashion accessories is of strong appeal to consumers – enabling them to try before they buy without having to go into a retail store. We’ve cataloged many examples of virtual try on, and now luxury house Christian Dior has entered the mix. The…
-
Cartier launches virtual try on via Snap AR
Virtual try on has been gaining momentum in the beauty and fashion industries as brands like Walmart, E.l.f. cosmetics, Coach, Gucci, Nike and many more seek to drive engagement and reduce return rates for e-commerce purchases. Cartier is the latest to dive in, launching a Snap-powered AR experience to mark the 100th anniversary of its…
-
Coca-Cola teams with Marvel for “Heroes” on-pack promotion featuring AR
Coke has been unafraid to experiment with a variety of emerging technologies including AI (as part of its “Create Real Magic” campaign and again for the holidays), custom AI-designed QR codes and Augmented Reality. The beverage giant returns again to the AR space, this time in partnership with Marvel – enabling users to scan codes…