Selfridges has partnered with Snapchat to launch an AR locker room at its Oxford Street store for the summer of sport. The pop-up allows shoppers to virtually try on sports kits and interact with AR mirrors. Customers can save and share their looks via a one-time QR code on Snapchat. This initiative is part of Selfridges’ broader Sportopia campaign, transforming the store into a unique sports venue for the summer.
Full story at Retail Gazette.