Tag: immersive
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Perrier-Jouët’s Immersive Campaign: A Holiday Sensation
Perrier-Jouët uncorked an interesting new experiential campaign, partnering with Publicis and immersive tech specialists to turn its bubbly brand into a multisensory spectacle. Two prime flagship locations—one in New York, the other in Los Angeles—were transformed over the holiday season using projection mapping, interactive decals, animated visuals, and an AR mirror that invited passersby to…
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Laura Mercier Brings Beauty Shopping to Apple Vision Pro
Laura Mercier is stepping into the immersive retail game with a new Apple Vision Pro app, developed in partnership with Obsess (now part of Infinite Reality). This app gives beauty shoppers a virtual passport to explore the brand’s products inside a luxe New York boutique or a Parisian atelier—without leaving their couch. The experience goes…
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Step Into Walmart’s Virtual Wonderland: Immersive Shopping, and Holiday Cheer
Walmart has unwrapped a festive update to its virtual shopping platform, Walmart Realm, just in time for the holiday season. This immersive experience now features four new virtual shops, each inspired by popular social media trends from Pinterest and TikTok, and curated by influencers. Shoppers can explore themed environments such as the cozy Mountain Chalet,…
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Amazon reveals immersive shopping for the holidays
Amazon has taken the holiday shopping experience into the virtual realm with its newly launched 3D Virtual Holiday Shop. This metaverse-inspired showroom lets customers browse and purchase over 100 items from brands like Beats, Coach, and Kate Spade, with clickable virtual products linking directly to Amazon’s site. Unlike many metaverse platforms, Amazon’s offering eschews avatars…
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Warner Bros. Discovery Launches Personalized Scooby-Doo Collectibles
Groove Jones has teamed up with Warner Bros. Discovery Global Consumer Products to launch the Scooby-Doo™ Character Studio, a platform that lets fans create and own custom, high-quality 3D-printed Scooby-Doo-themed collectible figures. Using an intuitive digital interface, users can design characters with personalized outfits, accessories, and hairstyles inspired by the beloved franchise. Once completed, the…
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BOSS Unveils Immersive Holiday Shopping Experience
BOSS has entered the holiday season with flair, launching a virtual shopping experience to showcase its merino wool holiday collection. Featuring David Beckham as its ambassador, the campaign highlights an array of stylish essentials like sweaters, scarves, and beanies in luxe merino wool. At the heart of this campaign is an immersive virtual platform created…
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Touchdowns & Tech: Rams Fans Dive into AR Deals with Uber Eats and Princess Cruises
The Los Angeles Rams and Stagwell have teamed up with Princess Cruises and Uber Eats to bring augmented reality (AR) directly to fans during games at SoFi Stadium. Using Stagwell’s ARound platform, fans can engage with two immersive in-stadium AR experiences. Princess Cruises’ activation, “Touchdown Treasure,” transforms the stadium into exotic cruise destinations, like Mexico…
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Disney Tackles Gen Z with ESPN Football Island in Fortnite
Disney has introduced “ESPN Football Island” on Fortnite, aiming to engage younger audiences with an immersive football-themed world. This new experience includes a variety of football challenges and mini-games, including “Touchdown Rush,” where players work to carry a football past defenders to score a touchdown. Hosted by ESPN’s SportsCenter anchors, the island blends sports content…
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Diageo leans in to AR innovation with new mixology platform
From a recent LinkedIn post:
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Selfridges and Snapchat launch AR locker room for summer of sport
Selfridges has partnered with Snapchat to launch an AR locker room at its Oxford Street store for the summer of sport. The pop-up allows shoppers to virtually try on sports kits and interact with AR mirrors. Customers can save and share their looks via a one-time QR code on Snapchat. This initiative is part of…
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Lowe’s pilots in-store experience using Vision Pro
Lowe’s has launched an in-store Apple Vision Pro experience at select locations, allowing customers to use the Vision Pro to visualize and personalize kitchen designs with the Lowe’s Style Studio app purpose built for Vision Pro. The service is aimed at enhancing the customer shopping experience by providing a high-tech, immersive platform to design kitchens…
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TRG’s Sean Donovan on a new AI / XR program for Choctaw Landing
Sean Donovan, Chief Innovation Officer at TRG, recently shared this interesting new work for the Choctaw Nation of Oklahoma.
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Walmart launches Walmart Realm, and immersive shopping experience
Walmart’s new digital shopping experience, “Realm,” is designed to make e-commerce more immersive. The platform employs gamification and integrates physical and virtual retail, attracting customers with engaging online buying options. The retail giant tapped a trio of influencers to help curate products and design the experience. The activation is in part a response to consumer…
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SXSW 2024: A Communal Experience Designed for Individual Exploration
South by Southwest is a very unique and special event. Its superpower is rooted in bringing together smart, talented people from different disciplines and walks of life: artists, technologists, consultants, filmmakers, musicians, influencers, customer experience specialists, CMOs, CCOs, startup founders, senior agency executives, and more. Something magical happens when you bring together this sort of…
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D&G launches Fortnite experience
Dolce&Gabbana have unveiled an immersive experience in partnership with Epic Games’ Fortnite. The luxury brand dives into gaming and the metaverse with a custom-built island meant to evoke the essence of the brand. Crafted in partnership with Monogrid, an Italian studio specializing in digital and mixed reality, the Dolce&Gabbana island on Fortnite unveils evocative settings…
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Diageo Gift & Gather immersive web experience
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Warner Bros promotes new Aquaman release via Roblox
WB taps Roblox to promote the latest release in the franchise, seeking to expand its fan base to GenZ and tap into Roblox’s massive engaged audience… To generate hype around Aquaman and the Lost Kingdom, which is set to hit theaters on December 21 in the UK and on December 22 in the US, Warner…
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Taylor Swift launches immersive experience to promote ornament collection
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Macy’s leaps into the shoppable metaverse
The metaverse has had its fair share of detractors over the last year or so, but this iconic retailer is jumping in with two feet – launching a new 3D gamified experience that hooks into e-commerce as well. The experience was built in partnership with Journee. The marketing world may be suffering from some metaverse…