Tag: augmented reality
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Diageo planning Apple Vision Pro experience for Don Julio tequila
From Trend Hunter… Diageo announced its first experience with Apple’s mixed-reality headset and the Don Julio Apple Vision Pro app is the first brand from its product portfolio to explore the possibilities for immersion, storytelling and connection on the platform. Diageo is exploring spatial computing to bring the best features of physical experiences straight to…
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Coca-Cola “foodmarks” features augmented reality
From AdAge: Coca-Cola is launching experiential marketing activations in five cities meant to highlight what it is calling “Foodmarks,” or food landmarks that connect Coke, food and culture. An exhibit channeling 1957 New York and an iconic photograph of Marilyn Monroe, eating a hot dog from a street cart with a bottle of Coke, debuts…
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E.l.f. leans into Apple Vision Pro
Among the 600+ VisionPro apps that Apple says are available already on the recently-released device is this one from E.l.f. Cosmetics. It is one of the first beauty brands to launch an app on the mixed reality headset, and the experience is aimed at helping users relax and “explore the best versions of themselves.” Apple’s…
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Super Bowl advertisers lean into AR extensions
Several of this year’s big game advertisers partnered with Snapchat to deliver second-screen experiences based on the platform’s iconic AR lenses. When consumers see multiple Snapchat ad products as part of a Super Bowl campaign, awareness increases 2.2 times (compared to a single ad type) and intent increases 2.9 times, according to Kantar data. Brands…
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Snickers taps Blippar for Super Bowl AR experience
The Mars brand is also giving away “home-gating” prizes to lucky winners who share their rookie mistakes via AR… Ahead of Super Bowl 58 on Feb. 11, augmented reality company Blippar worked with Snickers and The Mars Agency to launch a new Snickers and NFL Rookie Mistake augmented reality experience. This is a follow-up to…
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NotCo Uses AR to Highlight the Reality Behind ‘Happy’ Animal Food Logos
From AdWeek… Plant-based food-tech company NotCo wants to change the way consumers think about meat with its newest campaign, “Not So Happy Animals,” which uses AR technology to bring animal food logos to life. Starting today, people in the U.S. can visit the Not Happy websiteon their mobile devices and scan animal logos in the…
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Diageo Gift & Gather immersive web experience
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Epic Records, 21 Savage Celebrate Immigrants With AR TikTok Filter
From AdWeek… To promote the release of rapper 21 Savage’s latest album, american dream, on Jan. 12, Epic Records partnered with creative company Mojo Supermarket to release an augmented reality TikTok filter intended to be used by immigrants. The Dare to Dream filter can be accessed by searching TikTok’s Effects menu. The filter will first…
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Hugo Boss launches AR Holiday Portal
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NHL’s LA Kings engage fans with AR activations
Mobile-activated augmented reality experiences excel at engaging fans in new ways, and the NHL’s LA Kings are the latest example of a sports team leaning into the technology to bring a new dimension to home games… The Los Angeles Kings will engage hockey fans in a new way during home games, partnering with Mercury Insurance…
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E.l.f Cosmetics brings virtual goods and virtual try on to Snapchat users
The cosmetics brand enables Snapchat users to both virtually try on different shades of lipstick, and enhance their bitmoji avatars with a new shade… To promote its O Face Satin Lipstick, e.l.f. Cosmetics worked with Snapchat to launch the platform’s first Bitmoji Beauty Drop, allowing Snapchat users to claim a free digital item for their…
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8th Wall demonstrates WebAR capabilities with holiday activations
Niantic’s WebAR platform, 8th Wall, has launched a series of fun holiday AR experiences that showcase different features of the platform including generative AI integration, Sky Effects, World Tracking, face effects and hand tracking. Throughout 2023, Niantic’s 8th Wall AR platform expanded to offer developers new tools for creating web-based augmented reality experiences. To highlight…
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Coach expands virtual try on for the holidays
Building on the brand’s experiment with AR virtual try on from earlier this year, Coach has partnered again with Zero10 for a virtual try on experience across five physical stores. As part of its holiday campaign, luxury fashion brand Coach partnered with augmented reality tech company Zero10 to bring AR Storefront technology to five Coach…
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Blippar launches AR ad units
From AdWeek: To help brands better reach consumers, augmented reality tech company Blippar launched its web-based AR ad units called AR Units. People can interact with these AR ad units without leaving a webpage or downloading an application. The ads can use both the front- and rear-facing cameras on a device and can feature a…
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e.l.f Beauty launches AR-enhanced murals
Interesting outdoor mural campaign featuring audio and AR enhancements from a cross-functional collection of speciality shops and Wavemaker UK.
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Explore a Korean Royal Court Ceremony From the 1800s via AR
From AdWeek… To increase public interest in South Korea’s cultural heritage, marketing agency Cheil Worldwide worked with the Cultural Heritage Administration of Korea, the Seoul Metropolitan Government and woomihope.org to recreate a royal ceremony from 1887 in augmented reality. Visitors to Gyeongbokgung Palace in Seoul will be able to experience the Joseon Dynasty’s royal court…
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Honda’s Dreams Take Flight In Outdoor AR Activation
From MediaPost… In a new outdoor activation, shoppers at two Los Angeles-area malls can view a Honda aircraft descend from the sky, rotate and then take off again. That experience begins the automaker’s previously announced augmented reality (AR) mural, which started its two-week run Black Friday at The Grove shopping mall in Hollywood, to be…
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Grand Marnier uses AR to spice up real world events
From AdWeek… To support its “Grand Encounter” campaign that began in early 2023, alcohol brand Grand Marnier kicked off a series of real-world experiential events featuring music, tastings and an AR activation. After debuting in New York Nov. 15-17, the “Grand Encounter by Grand Marnier” experience will travel to Houston for events from Nov. 29-Dec.…
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Dodge launches virtual test drive game on Instagram
This IG virtual test drive enables users to steer a new Dodge Hornet through a fun game using head motions. Not sure we’d call it AR, but an interesting activation nonetheless…. To promote its new Dodge Hornet models, auto manufacturer Stellantis North America worked with mixed reality company Areyes and creative consultancy Huge to launch…
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AR drive full-funnel success
Great piece from Niantic summering the positive impact AR can have up and down the marketing funnel. Key data points: 70% increase in ad recall 3x brand lift high engagement and completion rates (76% and 95% in one example) 5x lift in sales. Full story at AdWeek.
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Google adds additional virtual try on options for beauty brands
Shoppers can now use AR – directly from search results – to virtually try on hair color and foundation. To help shoppers find the perfect products for them, Google has expanded its AR beauty toolset to allow consumers to try on hair colors and foundations in augmented reality directly from Search. With this update, shoppers…
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Louvre Augmented Reality Exhibit With Snapchat Uncovers Ancient Egypt
Enhancing museum exhibits with augmented reality is a great use case for the immersive technology and a fantastic way for museum curators and programmers to bring art and history to life via a relatively new digital + physical canvas. In this case, the Parisian museum enhances some of its own installations via Snapchat while also…
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General Mills launches AR cereal game
To promote the brand’s newest character in the Monster Cereal lineup, General Mills has launched a WebAR game called “Creep to a New Beat.” Just in time for Halloween, the new game (and cereal) feature Carmella Creeper, the first female character in the lineup. Built by VMLY&R Commerce and Groove Jones. To celebrate Halloween, General…
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Walmart brings virtual makeup try on to its app
Augmented Reality Virtual Try On, especially for beauty products, is nothing new, but interesting to see the retail giant bring the capability directly into its flagship shopping app. It seems to have impressive range as well, featuring more than 1,400 products from 20 different brands. Walmart partnered with beauty and fashion technology company Perfect Corp.…
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Bratz World AR Experience Brings Fashion Dolls to Life at Walmart
From a recent AdWeek story… Ahead of the holiday shopping season, toy company MGA Entertainment has brought a Bratz World augmented reality experience to Walmart stores across the U.S., allowing fans to celebrate their love of the fashion dolls in a variety of ways. Now through the end of the year, shoppers will be able…
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Snapchat Plans Immersive In-App Halloween Series For NY Advertising Week
Snapchat is back with more AR-enhance fun for Advertising Week in NYC. A couple of years ago it was an activation taking over a Shake Shack. This time, it’s an immersive AR series featuring some of the platform’s top creators… During Advertising Week New York, which begins October 16, Snapchat will be showing “Phantom House,”…
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19 Crimes reveals AR-enabled Halloween themed bottles
Enhancing packaging with AR is a common use case for the technology and here’s a cool example from winemaker 19 Crimes, who partnered with Universal Monsters on the program… To celebrate the Halloween season, winemaker 19 Crimespartnered with Universal Monsters to release two limited-edition wines themed after Universal’s classic horror monsters Dracula and Frankenstein’s Monster…
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Lunchables becomes the first brand to use Niantic’s rewarded AR format
Niantic, the mobile developer behind games like Pokemon Go, announced its rewarded AR ad format at Cannes earlier this year. Now, Kraft Heinz’s Lunchables has become the first brand (beyond the Circle K pilot done for the initial announcement) to leverage the format, which is powered by Niantic’s 8th Wall AR development platform. Rewarded AR…
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Tennessee Titans bring stadium-scale AR to NFL games
Not to be outdone by the LA Rams, the NFL team has partnered with AR platform Superba to enhance fan engagement with AR… Augmented reality company Superba has launched its Stadium AR platform, designed to bring augmented reality experiences to attendees at large-scale sporting events and concerts. The Stadium AR platform can be themed to…
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AR influences GenZ shoppers, but older demos skeptical
The promise of virtual AR try on is huge – helping shoppers get a more realistic sense of a particular item without having to visit physical retail, building confidence in the purchase and thereby potentially reducing return rates for e-commerce retailers. But new data from marketplace platform Jungle Scout suggests that AR adoption, interest and…
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Coke Zero Sugar launches DOOH + AR Mashup in the UK
AR thought leader Tom Emrich from Niantic shared this via LinkedIn: As noted in the post, full report available at Little Black Book.
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Chobani adds AR enhancements to Halloween packaging
From AdWeek… To celebrate the spookiest time of the year, food and beverage company Chobani updated several flavors of its Chobani Flip yogurt four-packs with AR-enabled Halloween packaging. The seasonal packaging features skeletons, witches, black cats and other spooky imagery. Shoppers can scan the QR code on each package and on in-store displays to load…
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Illicit Elixirs Releases AR-Enabled Cans
Illicit Elixirs recently released a new line of caffeine-free, non-alcoholic beverages with pun-filled names like “Late Night Fruity Call.” Each flavor also features a unique AR animation integrated with the artwork on the can. AR studio Tactic produced the experiences in collaboration with creative collective Guts & Glory. ““We felt AR was the perfect approach…
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Snapchat, the LA Rams, disguise and Meptik transform the Ram’s first home game into an AR experience for Princess Cruises
This stadium-scale AR experience features a virtual race though an oceanic obstacle course to be the first player to reach the cruise ship. Fans were also invited to text to win a cruise. What a fun combo of live events and AR. From Snap for Business on LI: Additional coverage and detail at AdWeek.
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Verizon launches AR game in partnership with J Balvin as part of iPhone 15 launch
Apple’s new iPhone becomes available on Friday, and Verizon is celebrating with a cool AR game that enables players to potentially win a free device. Ahead of the release of Apple’s iPhone 15 on Sept. 22, Verizon partnered with musician J Balvin to launch Catch My iPhone, an augmented reality game and sweepstakes featuring a…
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Snapchat Partners With MTV For VMA AR Lenses
MTV’s Video Music Awards show, celebrating nearly 40 years, is featuring some innovative new AR features this year, powered by Snapchat. For the Video Music Awards’ 39th anniversary on Tuesday, MTV is partnering with Snapchat to deliver new augmented reality (AR) lenses that allow users to vote for a specific music category. The entertainment brand…