Tag: augmented reality
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New Snapchat lens reimagines cities with fewer cars
Bolt, a micro-mobility (IE e-scooter and e-bike sharing) company, has launched a new Snapchat lens that uses AR to transform parked cars into bike lanes, micro-parks and more – helping users visualize what their city could look like with fewer cars. Snapchat’s selfie-focused lenses tend to draw more brand attention, so it’s interesting to see…
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NFL and Snapchat Use AR to Kick Off 2023 Football Season
Fan engagement is a great use case for augmented reality, and these experiences are a fun way to welcome back NFL action … To celebrate the kickoff of the 2023 football season, the NFLpartnered with Snapchat on augmented reality experiences to stoke fans’ excitement. To start, the new NFL Kickoff Lens can be customized to…
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LACMA, Snap Unveil Final Series of AR Monuments Across Los Angeles
Interesting AR program for the Los Angeles County Museum of Art (LACMA) via Snap AR Lenses… As part of its multi-year LACMA x Snapchat: Monumental Perspectives initiative, the Los Angeles County Museum of Art (LACMA) and Snap released the third and final collection of augmented reality monuments designed to highlight the diverse histories and perspectives…
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Apple teases VisionOS App Store plans
It was clear during the Vision Pro announcement back in June that Apple planned to empower existing iPhone / iPad developers to easily transition their apps to Vision Pro. Normally – at least with advertising – it can be challenging to take a thing created for one channel and force it into another one. In…
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MilkPEP Uses AR Snapchat Lens to Promote Fortnite Gaming Experience
Milk processor education program MilkPEP is leaning into multiple emerging technologies in an effort to connect with video game fans. It started with a Fortnite mini-game, which was then promoted via a SnapChat lens created by Gale. As part of its push to reach video game fans, milk processor education program MilkPEP created Zany Ziplines,…
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C. Mondavi & Family Launches Aviana Wine Collection With AR Labels
From AdWeek: Majority women-owned wine company C. Mondavi & Family’s latest wine collection, Aviana, features interactive labels with augmented reality experiences. The Aviana collection features three wines designed to celebrate “strength, adventure and ingenuity.” Shoppers aged 21+ can scan the QR code on each bottle’s label to load an augmented reality experience in which the…
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Verizon and The Met partner to bring historical items to Roblox
Not to be outdone by the British Museum, The Metropolitan Museum of Art in New York City is teaming up with Verizon to allow consumers to use a mobile app to scan various pieces of art to unlock digital collectibles… Museums have been exploring the use of AR technology to enhance their visitor experience for…
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Walmart Adds New AR Features to iOS App
From AdWeek … Walmart launched the View in Your Home augmented reality platform in its flagship mobile app in 2022, allowing shoppers to see a selection of products in AR before making a purchase. Now, the retailer is expanding its View in Your Home offerings with new AR features. Shoppers can now place multiple items…
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Rimmel takes over London with AR Snapchat activation
Interesting product launch campaign that marries digital, geo-spatial AR and DOOH. To excite Gen Z consumers, Rimmel has dabbled in a digital-led campaign that sees a virtual takeover of London’s Tower Bridge. Snap users can transform the iconic landmark by pointing the cameras at it, which will then see the famous bridge ‘melt’ into black…
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Starbucks Uses Augmented Reality to Celebrate and Encourage Kindness
Playful AR example from coffee giant encourages customers to spread kindness and joy… Celebrating the idea that kindness can be found anywhere, Starbucks launched an augmented reality experience that allows people to share kind messages with others. People can access this AR experience through the Starbucks mobile app, by scanning a QR code in Starbucks…
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Paramount’s Snap AR Lens Turns Fans into Teenage Mutant Ninja Turtles
Every TMNT fan has a favorite, and this new lens covers a persons full body with an AR version of Michelangelo, Leonardo, Raphael or Donatello. To promote the release of Teenage Mutant Ninja Turtles: Mutant Mayhem in theaters Aug. 2, Paramount partnered with Snapchat, Snapchat Lens creator Brielle Garcia and digital agency Pretty Big Monster…
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Travelers can soon virtually try on makeup at European airports
From the AdWeek story… Global travel retailer Dufry partnered with beauty and fashion technology company Perfect Corp. to bring augmented reality makeup try-on experiences to shoppers in four airports across Europe. This collaboration will allow people in London Heathrow, London Stansted, Manchester and Barcelona airports to virtually try on products from 15 brands in augmented…
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Ramp up your next Teams meeting with virtual Maybelline makeup
Maybelline teams up with Microsoft to enhance video conferencing. To help people express themselves while virtually communicating with colleagues, Microsoft partnered with Maybelline New York to launch the Maybelline Beauty App within its Microsoft Teams group messaging application. The Maybelline Beauty App allows Teams users to select from 12 virtual makeup filters that are applied…
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Jones Soda brings products to life with AR
The quirky soda brand is advancing its AR program with new custom software that enables on-the-fly changes to AR experiences. Jones Soda Co., Seattle, announced a groundbreaking advancement in its augmented reality (AR) program with a proprietary new platform developed for Jones by Clio Award-winning creative agency August Allen. The new innovation expands on Jones’…
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Nike uses WebAR “Sky Effects” in Women’s World Cup celebration
Niantic’s 8th Wall WebAR platform recently released a new feature called “Sky Effects,” enabling developers to create amazing WebAR experiences up in the air. Nike has put it to good use in this very cool example tied to PayPal Park in San Jose.
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National Geographic and Verizon use AR to promote SHARKFEST
Users can scan a QR code to place a virtual underwater shark cage in their environment and explore content related to the annual event. Dive into the deep with augmented reality experience from National Geographic and Verizon In celebration of the highly anticipated annual event, SHARKFEST, Verizon launched an augmented reality (AR) experience that transports…
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Classic game Space Invaders has been reinvented with geo-spatial AR tech
… and it looks amazing. Google’s partnership with Taito and Unit9 transforms the world into an augmented-reality playground. For the past 4 days, New Yorkers have been able to defend their neighborhoods against intraterrestrials in a new augmented reality game marking the 45th anniversary of the iconic Space Invaders game. Google partnered with Taito, the game’s…
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BBC promotes new series with AR photo booth
AR-powered experience enables users to wear AR masks, take selfies and share to social. BBC Studios has unveiled an interactive, AR-powered photo booth pop-up to promote the BBC Earth Experience. BBC Earth Experience – an immersive event featuring the projection of high-definition nature footage and narration from David Attenborough – was launched on 31 March at the Daikin Centre…
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Max unveils AR-enhanced murals to promote season 3 of “Warrior”
Max cleverly leans into a cross-media promotion featuring murals painted by local artists in NYC, San Francisco and Los Angeles. Each mural features a QR code that unlocks a web-AR experience. Max has announced a partnership with multicultural artists to create interactive murals in New York, Los Angeles and San Francisco featuring iconic images of…
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Premier League Celebrates Summer Series with AR Experience
Premier League football/soccer continues its embrace of immersive tech with new broadcast-enhancing experiences as well as a scavenger-hunt style trophy hunt. This month, the Premier League will once again leverage AR to enhance its sports broadcasting for viewers at home, utilizing immersive visualizations to improve viewer engagement and retention via a smartphone application. The Premier…
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Gap x Barbie use AR to virtually take over Times Square
This is a really fun-looking example promoting the collaboration between Gap and Barbie, leveraging Adobe Aero and Google’s Geospatial Creator. Full story via production studio UNIT9.
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Circle K pilots new Rewarded AR ads in Pokémon Go
Niantic and 8th Wall were busy last week at Cannes, revealing a new rewarded AR ad platform and showcasing an interesting case study featuring Circle K … The new Rewarded AR ad format sees Niantic doubling down on AR, backing the innovation’s potential with research forecasting that there will be 1.7 billion global mobile AR users by…
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L’Oreal previews upcoming beauty tech
Revealed at Viva Tech in Paris, the brand showcased a bunch of new innovations that include new products and promotions powered by AR, NFC, AI and more… L’Oréal Group delivered some groundbreaking innovations across the beauty spectrum which leveraged augmented reality and artificial intelligence, driving utility, diversity and inclusion — both for real life and…
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Nokia/EY study: 80% of enterprise/industrial metaverse early adopters predict “significant” or “transformative” impact
Companies that have already deployed industrial metaverse use cases are seeing more reported benefits than those still in the planning phase expect, most notably in capital expenditure reduction (15%), sustainability (10%) and safety improvement (9%), according to a study published today by Nokia and EY. Examining the current state of the enterprise and industrial metaverses,…
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Immertia’s “Hologram Concierge” Concept Looks To Transform Packaging
Enhancing product packaging is a common use case for Augmented Reality, and Immertia aims to make it easier for brands to enable … Tech start-up Immertia has introduced an AI-powered concept that turns product packaging into an interactive experience for consumers. Called a “Hologram Concierge” concept, the idea sees an “intelligent holographic assistant” linked into…
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ESPN Releases AR Mini Games to Enhance Its Digital Hockey Show
To enhance its digital show, The Drop, ESPN Edge and Verizon partnered with the National Hockey League to launch two augmented reality mini-games for hockey fans to play on their iOS and Android devices. Available on ESPN+, as well as ESPN’s YouTube, Twitter and Facebook pages, The Drop features hosts Arda Öcal and Greg Wyshynski,…
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Volvo Group launches world’s first electric truck safety app with AR technology for first responders
Building on its long heritage of safety innovations, Volvo Group is the first truck manufacturer to launch an Augmented Reality (AR) safety app for electric trucks, designed specifically to support first responders in an emergency. The app is developed to deliver instant, valuable information from the electric truck to the emergency services team arriving on…
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L’Oréal Garnier Uses AR to Promote New Product
L’Oréal Garnier is utilizing augmented reality technology in its latest campaign in the Nordic region. The #GarnierVitC campaign promotes the launch of the brand’s Vitamin C Glow Boost Night Serum. As part of the campaign, Instagram users can try an augmented reality filter available on the @garniernordics profile that allows them to view the product…
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Adidas Lets Shoppers Try On Indigo Herz Drop in AR
Adidas is using augmented reality to promote its fashion line based on Indigo Herz, one of the Bored Apes, by giving shoppers the chance to view and virtually try on select clothing items from the collection through a Snapchat lens. Adidas partnered with creative tech studio Beyond to create this activation. Snapchat users can activate…
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More details emerge about Coach’s AR mirror
We shared a story about Coach’s new AR mirror a few weeks back, but new details have emerged in this piece at FastCompany. Perhaps most interesting is some high-level performance data. Coach has actually deployed more than one AR mirror, including one featured in a window display aimed at turning passers-by into in-store shoppers. Data…
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Your Crocs Can Now Take You Into the World of Minecraft
Crocs owners are known to wear their shoes one of two ways—seamlessly changing from “sport mode” to “relaxed mode” by moving the strap on the clogs to the front or back. The brand is now expanding this idea to the world of gaming, as it aims to grow its international fan base virtually through a…
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Klarna: AI, AR, VR to power the future of shopping
Global payments and shopping service Klarna has released data that reveals AI, AR, VR, and robots are likely to support and dominate the future shopping landscape. The data showcases that AI (artificial intelligence) is set to be leveraged to support shopping and fashion choices, with 81% of Gen Z respondents expecting AR (augmented reality) to…
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Virtual Try-On Platform Vyking Integrates with Teads
Per this post on LinkedIn, Vyking is powering a new virtual try-on ad unit for shoes via Teads. Vans is one of the first brands to try it out..
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Disney Partners with Snapchat to Enhance Exhibit with AR
As part of Disney’s 100th anniversary celebration, the company has produced a multi-sensory exhibit called “The Wonder of Friendship.” It features four themed rooms and the opportunity to scan QR codes to bring Disney characters into the environment via AR. Read more at Disney or Theme Park Magazine.
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Snapchat team with Daft Punk to celebrate special release via AR
Snapchat’s AR Studio, based in Paris, is teaming up with Daft Punk’s creative team to celebrate the special release of Random Access Memories 10th Anniversary Edition on Friday, May 12. The AR Studio will bring to life “Daft Punk: Memories Unlocked,” a series of never-before-seen augmented reality experiences, to fans around the world. “Daft Punk:…
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PGA Tour Brings Augmented Reality to Real-World Golf Events
We’ve seen AR show up in different ways for sports leagues like NBA and MLB. The PGA is now getting on board to leverage the technology to enhance in-person attendee experience… PGA Tour is using augmented reality technology to enhance attendees’ experience during some of golf’s biggest events. The PGA Tour Augmented Reality Experience presented…