L’Oréal Garnier is utilizing augmented reality technology in its latest campaign in the Nordic region.
The #GarnierVitC campaign promotes the launch of the brand’s Vitamin C Glow Boost Night Serum. As part of the campaign, Instagram users can try an augmented reality filter available on the @garniernordics profile that allows them to view the product virtually in a spa-like atmosphere.
“This campaign is a real departure for us in our creator marketing efforts,” Linda Ghabain, Nordic social brand manager at Garnier Nordics, said.
Full story at AdWeek.