Tag: beauty
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Behind the A.I. Boom, a Boring Business Is Soaring With Better Ads
DribbleUp, a sports equipment company, says it used to spend its own time and resources figuring out whom to target on Facebook. For the last two years, it has placed those ads “entirely through Facebook’s artificial intelligence tools,” according to The New York Times. Since then, the company says sales have outpaced marketing expenses. It…
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Fenty Slides Into Customer DMs (With an AI Beauty Advisor)
Fenty Beauty is taking its community-first strategy into messaging. The brand launched “Rose Amber,” an AI-powered beauty advisor on WhatsApp—its first formal partnership with the platform in the U.S.—so customers can chat with Fenty for product recommendations, tutorials, and reviews in something closer to a text thread than a product page. Inside the chat, users…
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AR Meets Après-Ski: Snapchat’s Winter Village Goes Luxe
Just in time for the holidays, Snapchat has unwrapped its “Winter Village,” an augmented reality experience that brings luxury shopping into the app for users across several regions including the U.S., U.K., and France. Running through December, the activation puts three upscale brands—Chopard, Lancôme, and BOSS—front and center in immersive, branded AR spaces. Accessible via…
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AI-Generated Imagery: Brands’ Balancing Act with Authenticity
Tighter budgets and tighter timelines are pushing brands toward AI-generated imagery—but that cost-saving shortcut comes with a side of public scrutiny. Recent campaigns from J.Crew, Guess, and Skechers stirred online backlash for visuals that consumers suspect were AI-made. The cycle has become familiar: a campaign drops, the internet sleuths start sleuthing, criticism follows, and the…
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Nyx Goes Full High School in Roblox
Nyx Professional Makeup has launched an extensive campaign in Roblox’s Bayside High, engaging Gen Z through interactive experiences like racing challenges and makeup classes. This initiative aims to boost brand awareness rather than direct sales, reflecting a shift in beauty discovery methods, backed by a comprehensive marketing strategy across multiple platforms.
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Model Behavior: AI Struts into Vogue—and Sparks a Backlash
Guess’s summer collection featured an AI-generated model in Vogue, sparking debate about transparency and body image in fashion. Co-founded by ex-architects, Seraphinne Vallora claims to offer a cost-effective alternative to traditional photoshoots. Critics, like plus-size model Felicity Hayward, warn that AI models threaten inclusivity efforts. The controversy highlights the need for clearer guidelines on the…
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E.l.f. Drops AI Face-Matching Makeup Boards
E.l.f. Cosmetics just painted a new shade of personalization onto Pinterest, thanks to a selfie-powered AI tool called “color e.l.f.nalysis.” Users hit a dedicated microsite, upload a photo, and get a season-based color match—like “True Summer” or “Warm Autumn”—along with a curated Pinterest board packed with E.l.f. products tailored to their features. The tool breaks…
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Shop ‘Til Your Avatar Drops: Roblox Ties Real-World Retail into Virtual Play
Roblox is taking in-game buying power to a new level by letting avatars and their human counterparts shop for actual physical products. Now, creators and brands can sell real-world items directly through Roblox experiences via new Commerce APIs, while a separate program adds digital perks to real-life purchases. With 97.8 million daily users already snapping…
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L’Oréal’s Gen AI Lab Speeds Up Beauty Content
L’Oréal has taken a bold step in streamlining its creative workflow by partnering with Google to use generative AI tools like Imagen 3, Gemini, and Veo 2. Under the umbrella of its in-house beauty content lab, “Creaitech,” the cosmetics giant is using AI to generate storyboards, packaging designs, and product visuals. By leaning on AI…
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Laura Mercier Brings Beauty Shopping to Apple Vision Pro
Laura Mercier is stepping into the immersive retail game with a new Apple Vision Pro app, developed in partnership with Obsess (now part of Infinite Reality). This app gives beauty shoppers a virtual passport to explore the brand’s products inside a luxe New York boutique or a Parisian atelier—without leaving their couch. The experience goes…
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Metaverse Marketing: The Top 5 Brand Plays Right Now
The metaverse may not be dominating headlines like AI, but brands are still betting big on virtual worlds. The NFL scored a touchdown inside Roblox with an interactive Super Bowl event, letting players take on challenges as the Chiefs or Eagles, earning in-game currency for digital rewards. Meanwhile, Meta continues its push for a mixed-reality…
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Fenty Beauty returns to Roblox
Fenty Beauty has made a bold return to Roblox with an immersive beauty experience that blends virtual and physical worlds. The activation includes interactive games, exclusive virtual products, and real-life rewards, showcasing the brand’s innovative approach to engaging consumers. Read more at BizBash.
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e.l.f. Beauty and Walmart testing real-world commerce in Roblox
e.l.f. Beauty has partnered with Roblox to launch a pioneering initiative, blending real-world product purchasing within a virtual gaming environment. This collaboration enables players, specifically in the U.S., to buy a special “Pets Hoodie” that aligns with e.l.f.’s cruelty-free ethos directly through a virtual kiosk powered by Walmart within the Roblox platform. e.l.f. Beauty is…
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Brands on Vision Pro
Here’s a great list of brands experimenting with early Vision Pro experiences…
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How Major Brands Are Capitalizing on TikTok Shop
Despite the potential U.S. ban on TikTok, brands like Coca-Cola, Benefit Cosmetics, and e.l.f. Beauty continue to use TikTok Shop effectively. They employ the platform for product launches and influencer collaborations to drive sales and enhance brand visibility. Social commerce is still in relatively early days but growth and best practices are emerging. Even as…
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Estée Lauder leans into AI for both ads and product development
The beauty giant is creating a joint AI innovation lab with Microsoft. Estée Lauder Cos. is creating a joint AI Innovation Lab with Microsoft, expanding a relationship that started in 2017 with a focus on speeding advertising and product development. The marketer of more than 20 prestige beauty brands, including the eponymous Estée Lauder, Clinique,…
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The brand opportunity in Roblox hair is heating up
Fashion and beauty brands have continued to experiment with Metaverse activations despite many other industries souring on the trend. Now, hairstyles from the likes of Adidas, Ulta, Amika and more are becoming hot commodities in Roblox. Hair resale on the platform is growing, with items being resold for 97% more than the original selling price.…
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Sephora launches “Sephora Universe”
The innovation team at Publicis Media recently revealed an ambitious Web3 program for Sephora…
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CeraVe’s pre-Super Bowl influencer campaign nets 6B impressions
The skincare brand skipped the usual big game online playbook and instead leveraged more than 450 influencers to raise the question at the heart of its Super Bowl spot: did Michael Cera create CeraVe? “It’s one thing for CeraVe to say it, but it’s way cooler when other people are the ones saying it,” said…
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E.l.f. leans into Apple Vision Pro
Among the 600+ VisionPro apps that Apple says are available already on the recently-released device is this one from E.l.f. Cosmetics. It is one of the first beauty brands to launch an app on the mixed reality headset, and the experience is aimed at helping users relax and “explore the best versions of themselves.” Apple’s…
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E.l.f Cosmetics brings virtual goods and virtual try on to Snapchat users
The cosmetics brand enables Snapchat users to both virtually try on different shades of lipstick, and enhance their bitmoji avatars with a new shade… To promote its O Face Satin Lipstick, e.l.f. Cosmetics worked with Snapchat to launch the platform’s first Bitmoji Beauty Drop, allowing Snapchat users to claim a free digital item for their…
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e.l.f Beauty launches AR-enhanced murals
Interesting outdoor mural campaign featuring audio and AR enhancements from a cross-functional collection of speciality shops and Wavemaker UK.
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E.l.f Cosmetics makes its Roblox debut
Via Glossy… E.l.f Cosmetics and E.l.f Skin are joining Roblox with the same go-big-or-go-home approach for which the brands have become known. The company’s entry onto the platform is through a game called “E.l.f UP.” It centers on a tycoon-style open world, allowing users to play entrepreneurs by operating a shop and earning Robux, which…
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Google adds additional virtual try on options for beauty brands
Shoppers can now use AR – directly from search results – to virtually try on hair color and foundation. To help shoppers find the perfect products for them, Google has expanded its AR beauty toolset to allow consumers to try on hair colors and foundations in augmented reality directly from Search. With this update, shoppers…
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Walmart brings virtual makeup try on to its app
Augmented Reality Virtual Try On, especially for beauty products, is nothing new, but interesting to see the retail giant bring the capability directly into its flagship shopping app. It seems to have impressive range as well, featuring more than 1,400 products from 20 different brands. Walmart partnered with beauty and fashion technology company Perfect Corp.…
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Claire’s builds on Roblox investment with new partnership and ‘Shimmerville’ products
We covered Claire’s previous AI and Web3 efforts previously, but the brand is now doubling down on a presence in Roblox … Claire’s has inked a new partnership with creative gaming studio Super League, as it expands its Roblox presence. Super League is a leading developer of immersive experiences for the world’s largest metaverse gaming…
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Rimmel takes over London with AR Snapchat activation
Interesting product launch campaign that marries digital, geo-spatial AR and DOOH. To excite Gen Z consumers, Rimmel has dabbled in a digital-led campaign that sees a virtual takeover of London’s Tower Bridge. Snap users can transform the iconic landmark by pointing the cameras at it, which will then see the famous bridge ‘melt’ into black…
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Ramp up your next Teams meeting with virtual Maybelline makeup
Maybelline teams up with Microsoft to enhance video conferencing. To help people express themselves while virtually communicating with colleagues, Microsoft partnered with Maybelline New York to launch the Maybelline Beauty App within its Microsoft Teams group messaging application. The Maybelline Beauty App allows Teams users to select from 12 virtual makeup filters that are applied…
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L’Oreal previews upcoming beauty tech
Revealed at Viva Tech in Paris, the brand showcased a bunch of new innovations that include new products and promotions powered by AR, NFC, AI and more… L’Oréal Group delivered some groundbreaking innovations across the beauty spectrum which leveraged augmented reality and artificial intelligence, driving utility, diversity and inclusion — both for real life and…
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L’Oréal Garnier Uses AR to Promote New Product
L’Oréal Garnier is utilizing augmented reality technology in its latest campaign in the Nordic region. The #GarnierVitC campaign promotes the launch of the brand’s Vitamin C Glow Boost Night Serum. As part of the campaign, Instagram users can try an augmented reality filter available on the @garniernordics profile that allows them to view the product…
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Dermalogica is using ChatGPT for education and upskilling
Per this story at Glossy … This month, premium skin-care brand Dermalogica launched a ChatGPT version of its “Dermalogica: The Book” skin-care treatment manual, used to train professional skin-care therapists. The brand’s wider push into technology integration is centered on equipping its workers to harness AI rather than be replaced by it. As ChatGPT and…
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Elizabeth Arden Launches Shoppable Virtual Store
Elizbeth Arden has launched a virtual store that enables browsing, gameplaying and shopping. The Revlon-owned beauty brand created the metaverse shopping experience in partnership with experiential eCommerce platform Obsess and launched it Tuesday (May 16), Elizabeth Arden said in a Wednesday press release. “We are truly operating as an omnichannel business to evolve our customer experience and engage a whole new generation of…
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Virtual Stores Picking up Steam Amid Pandemic
Virtual reality stores aren’t new, but more and more brands seem to be experimenting with the idea as the global pandemic puts pressure on physical retail environments. While I appreciate the experiential nature of VR and it’s ability to bring a more engaging experience than a flat e-commerce website, there are certain products – and…
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Conversion rates triple when L’Oréal uses AR tech to showcase products
L’Oréal has been working with augmented reality startup ModiFace for more than seven years, and saw enough promise in the technology to acquire it as of March 2018. The collaboration has been yielding some impressive results, as noted below… “We’re been developing one project per day,” Lubomira Rochet, the company’s global chief digital officer, recently…
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YouTube launching AR-powered virtual try on for makeup
Beauty brands like Sephora and others have been experimenting with augmented reality makeup for a while now, but mostly only inside of their branded apps. Google’s YouTube, where makeup tutorials and reviews are already popular content, is introducing a new split-screen ad format that enables users to virtually try on makeup while continuing to watch…