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Tag: beauty

  • Sephora and Instagram go after younger shoppers

    Is social commerce finally gaining traction? Even as some brands boycott Facebook, Instagram and others, Sephora has chosen to set up shop and leverage IG’s commerce tools… Sephora continues to court Gen-Z and millennial shoppers. On Tuesday, Sephora announced that it is partnering with Instagram on a digital storefront that allows customers to purchase directly…

  • Conversion rates triple when L’Oréal uses AR tech to showcase products

    Conversion rates triple when L’Oréal uses AR tech to showcase products

    L’Oréal has been working with augmented reality startup ModiFace for more than seven years, and saw enough promise in the technology to acquire it as of March 2018. The collaboration has been yielding some impressive results, as noted below… “We’re been developing one project per day,” Lubomira Rochet, the company’s global chief digital officer, recently…

  • YouTube launching AR-powered virtual try on for makeup

    Beauty brands like Sephora and others have been experimenting with augmented reality makeup for a while now, but mostly only inside of their branded apps. Google’s YouTube, where makeup tutorials and reviews are already popular content, is introducing a new split-screen ad format that enables users to virtually try on makeup while continuing to watch…