Tag: beauty
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Conversion rates triple when L’Oréal uses AR tech to showcase products
L’Oréal has been working with augmented reality startup ModiFace for more than seven years, and saw enough promise in the technology to acquire it as of March 2018. The collaboration has been yielding some impressive results, as noted below… “We’re been developing one project per day,” Lubomira Rochet, the company’s global chief digital officer, recently…
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YouTube launching AR-powered virtual try on for makeup
Beauty brands like Sephora and others have been experimenting with augmented reality makeup for a while now, but mostly only inside of their branded apps. Google’s YouTube, where makeup tutorials and reviews are already popular content, is introducing a new split-screen ad format that enables users to virtually try on makeup while continuing to watch…