We’ve seen AR show up in different ways for sports leagues like NBA and MLB. The PGA is now getting on board to leverage the technology to enhance in-person attendee experience…
PGA Tour is using augmented reality technology to enhance attendees’ experience during some of golf’s biggest events.
The PGA Tour Augmented Reality Experience presented by Mastercard is available in the PGA Tour application on iOS devices. During supported PGA Tour events, the experience lets event attendees view AR shot trails for every competing player, as well as view information like a shot’s speed and apex through augmented reality. The experience also allows fans to compare multiple shots, replay previous shots and take pictures that can be shared on social media.
Full story at AdWeek or at the PGA itself.