Tag: augmented reality
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Discover St. Louis Park Uses AR to Encourage Exploration of Minneapolis Suburbs
Destination marketing organization Discover St. Louis Park aims to drive visitors to Minneapolis suburbs St. Louis Park and Golden Valley through an augmented reality campaign highlighting local attractions. This AR campaign features artwork by St. Louis Park artist Adam Turman and was created by immersive experience agency REM5 Studios. It will let residents and visitors…
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‘Amazon Anywhere’ brings shopping experience inside new AR game from makers of ‘Pokèmon Go’
This one is super interesting both for a new distribution channel for Amazon and a new revenue/monetization model for game developers, including AR leader Niantic … The so-called “everything store” is looking to go “anywhere.” Amazon announced the launch Tuesday of “Amazon Anywhere,” an immersive shopping experience intended to allow customers to buy physical products,…
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Meta pitches augmented reality to advertisers with new AR Reels Ads and Facebook Stories
Augmented reality is coming to Reels Ads and Facebook Stories, Meta announced … at the IAB’s NewFronts as part of its pitch to advertisers. The update allows brands like Sephora, Tiffany & Co. and others to offer more immersive experiences and AR filters when marketing to Meta’s audience, including its younger Gen Z users. The…
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Is Visual Search AR’s ‘Sleeper’ Killer App?
ARtillery Intelligence projects that visual search will grow from $166 million last year to $2.26 billion in 2026. Though it’s under-monetized today, it will grow to a leading share of mobile AR ad revenue by 2026, driven by the high-intent use case noted above. Why is it under-monetized? It’s less established than other AR ad…
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Welcome to the Immersive Age: the Third Era of Marketing
Rapidly changing technology often wreaks havoc on business in two primary ways: 1) it changes consumer expectations, often in unexpected ways, forcing companies to adapt to those new expectations quickly; and 2) it gifts companies with a wide array of potential new capabilities. These are two sides of the same coin, of course – and…
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Balenciaga Launches Educational AR Farming Game
Balenciaga…has launched a new augmented reality (AR) experience designed to raise awareness around sustainable farming. First spotted by Adweek, the Balenciaga Regenerative Agricultural Experience uses AR technology to educate users on the proper techniques for improving soil health, including intercropping, crop rotation, agricultural waste, and composting. Full story at VRScout.
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Sky News Enables Users to Celebrate the Coronation with a Virtual Crown
Royal fans will be able to put the jewelled crown on their living room tables and examine it in detail, thanks to a ground-breaking augmented reality experience – brought to you exclusively by Sky News. Full story via this press release at Sky News.
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Point & Learn: Verizon Snapchat App Taps 5G for AR in NYC
People can learn the technology behind familiar objects in New York City’s infrastructure through the “Science City Explorers” an augmented reality (AR) application offered by Verizon, Snap, social technology agency GoSpooky and the New York Hall of Science. “Science City Explorers” is a new Snapchat Lens that uses machine learning to offer AR experiences across…
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Fashion marketplace Farfetch leans into virtual try-on, sees lift in add-to-cart
Global online fashion marketplace Farfetch recently tested how a virtual try-on offering would improve conversion and engagement. It found that, compared to going to a store to try on a product, luxury customers would rather use virtual try-on when they’re early in the path to purchase. In addition, they’d rather engage with virtual try-on offered…
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Supergoop Celebrates Sunscreen Through AR Snapchat Lens
Sunscreen company Supergoop is encouraging the daily use of SPF products through its latest campaign called Solar Powered Freedom. The campaign celebrates the use of SPF products and encourages people to spend time outside rather than avoiding the sun. The Solar Powered Freedom campaign is Supergoop’s largest investment in brand marketing to date. The campaign…
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Augmented Reality Art Takes Over the Roofs of a British City
In February, Sheffield launched one of the world’s biggest augmented-reality art trails. Titled “Look Up!,” the trail counts four buildings, each of them paired with a QR code on the sidewalk below. Using a free app, viewers can scan that QR code to follow a bunch of animated arrows that lead their gaze upward. There,…
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Apple AR/VR headset rumor roundup
Apple in less than two months is planning to enter a new product category, debuting its first mixed reality headset. Rumors suggest that the upcoming headset will support both AR and VR technology, and that it will have a number of features that will outshine competing products. With the iPhone, iPad, and Apple Watch, Apple’s…
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Agencies’ reignited AR, VR forays could create new ways to measure consumer engagement
Advertising agencies are renewing their interest in using AR and VR technologies, which could create new ways to measure consumer engagement. With remote work on the rise, agencies are exploring the potential of AR and VR to create immersive experiences that can connect brands with consumers. These technologies offer the possibility of tracking engagement metrics…
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Kind leans in to AR and VR to promote sustainability
Kind Snacks today launched a series of digital activations promoting its new Kind Almond Acres Initiative, a three-year regenerative agriculture pilot project in California, per details shared with Marketing Dive. Activations include a partnership with Snapchat for an augmented reality (AR) lens promoting regenerative agriculture and a designated landing page where consumers can follow the…
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Head-worn AR May be the Future, but Mobile (and Web) AR is Scaled Today
The future of augmented reality may be head worn, but mobile AR has scale today, and will be a key driver of AR marketing spend growth, forecast to reach $14.5 billion by 2026. There are more than 3.5 billion smart devices on the planet today capable of experiencing web-based AR, and this platform represents a…
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Cleveland Cavaliers Lauch AR Experiences for Fan Engagement During NBA Playoffs
The Cleveland Cavaliers are bringing a shared AR experience called “Cavs ARcade” to Rocket Mortgage FieldHouse, kicking off during the 2023 NBA Playoffs. In Cavs ARcade, fans will be able to digitally interact with the basketball court, fellow fans in the FieldHouse, and witness real-time effects on the Cavs giant video screen through mass multi-user…
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Leak reveals how Apple VR headset’s hand tracking may work
Apple has just been granted a patent outlining how you might be able to use a special ring to control objects while using the Reality Pro headset. The idea is that, with this ring on your finger, you’ll be able to perform various gestures that will let you open apps, scroll webpages, and more. Full…
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TikTok Advances Its AR Monetization
TikTok’s fate in the U.S. teeters, but that’s not stopping it from rolling out new AR features. Its latest play is an offshoot of its Effect House AR creation platform, built for brand marketers. They can use it to build and customize branded AR lenses – or effects as TikTok calls them. Known as Branded…
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Microsoft Teams adds Snapchat AR Lenses to video chats
I really can’t decide if this is genius or a recipe for disaster … Microsoft and Snap have teamed up to bring Snapchat Lenses to Teams. The next time you hop onto a call with colleagues or friends, you’ll be able to pick from one of 26 popular Lenses to add some visual flair to…
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Singapore Tourism Board Leans Into AR
Unedited summary from ChatGPT: The article reports that the Singapore Tourism Board has partnered with Snapchat to create an augmented reality (AR) campaign aimed at encouraging travel to Singapore. The AR experience allows users to virtually visit some of Singapore’s iconic landmarks and try out local activities. The campaign is part of Singapore’s broader efforts…
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Kansas City Royals Bring Augmented Reality to Home Games
Baseball fans can access a shared AR experience in Kauffman Stadium Kansas City Royals fans will be able to interact with augmented reality technology during home games at Kauffman Stadium during the 2023 baseball season, thanks to a partnership between the team and fan-engagement platform ARound. ARound’s Crown Vision AR platform will allow the venue’s…
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Snapchat + Shake Shack Deliver Experiential AR Stunt During Advertising Week in NYC
“Snap Shack” is a really interesting collaboration mashing up experiential marketing, augmented reality and next-gen stoppable content. Read the full story at AdAge
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Papa John’s Reaches 25% Conversion Rate with AR Campaign
AR Insider covers Papa John’s Valentine’s Day campaign and showcases some impressive (almost unbelievable) conversion rates. AR often gets panned as a gimmick, but if it can achieve anywhere close to this type of performance for stoppable experiences ongoing, it’ll become a valuable tool for marketers. Full story at AR Insider
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Ralph Lauren adds AR to iconic logo
I’ve long thought that brands have been missing opportunities to use their own packaging or logos as triggers for interactive experiences. Spirit brands have been playing around with this over the last few years but the idea has yet to really take off more broadly. Ralph Lauren has long been an innovative fashion brand, often…
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Amazon uses AR to promote season 2 of “The Boys”
Amazon has frequently leaned into experiential marketing and new technologies to promote various Prime Original programming. The campaigns for both seasons of Jack Ryan were super impressive and inescapable. Recently, they’ve been applying that magic to second 2 of The Boys… Amazon Prime Video is giving fans of its dark superhero series The Boys a…
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Mercedes-Benz using Microsoft HoloLens 2 for faster, safer vehicle service
Microsoft made a smart pivot a while back to focus on enterprise / B2B use cases for its awesome HoloLens Augmented Reality hardware, and this is a great use case that AR advocates have been talking about for years. A remote expert in a specialized field guiding a local technician through repairs. Impressive that Mercedes-Benz…
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Bollé uses AR for virtual try on two ways
Virtual try-on for fashion is nothing new, but this one takes it a bit farther by using the selfie cam to allow the user to “try on” sunglasses, and the rear cameras to show the user what the world looks like through those lenses. The phone continues to evolve into an incredible shopping utility, and…
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Lexus creates AR app for vehicle launch
Marketers’ use of augmented reality continues to become more and more sophisticated – and may well be finally starting to emerge from the world of the gimmick. Many auto OEMs have lately been turning to both AR and VR to launch or unveil vehicles – using the experiences as a bridge between product announcement and…
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Burberry merges Google Search with AR for shopping inspiration
Brief: Burberry partnered with Google on an augmented reality (AR) shopping experience that is activated from mobile web search results, per an announcement. Shoppers who use Google Search on their smartphones to search for the Burberry Black TB bag or Arthur Check Sneaker can click on an image in the results to see a 3D image…
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Johnnie Walker releases limited-edition Scotch whiskies with AR technology
Johnnie Walker has partnered with HBO to launch a limited edition set of bottles celebrating Game of Thrones. Below is a video of a different Johnnie Walker AR experience. <div class="sqs-video-wrapper" data-provider-name="YouTube" data-html="”> And if you head over to Facebook, there’s a video of the actual special addition bottles and the AR experiences they each…
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Pepsi links gamified AR to packaging, social as part of global soccer push
Pepsi launched an international marketing campaign that brings together four soccer superstars, according to details shared with Mobile Marketer. Lionel Messi, Paul Pogba, Mo Salah and Raheem Sterling converge in a 60-second spot, “Play Never Stops,” at the center of the effort running in more than 80 countries. The athletes also participated behind-the-scenes in a #PepsiCanBalance challenge where they…
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Coca Cola uses light up packaging in Star Wars tie up
Coca Cola combines packaging innovation with a scavenger hunt for a really interesting campaign timed to the release of the latest Star Wars movie. The combination of e-ink, QR, RFID and augmented reality promises to continually drive an evolution in packaging. All of these technologies have tremendous potential to help bridge the gap between the…
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What does 5G mean to business leaders?
5G is ushering in a new era of high-speed wireless connectivity, super low latency and a massive increase in simultaneous device support. But, what do all of these advancements mean to business and technology leaders?
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Coca-Cola activates holiday packaging with AR polar bears
Brand usage of Augmented Reality continues to grow, and this is a great example of a CPG brand leveraging product packaging to trigger a fun – if a bit gimmicky – experience for consumers. <div class="sqs-video-wrapper" data-provider-name="YouTube" data-html="”> Full story at MobileMarketer.
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Modelo enlivens Day of the Dead murals via AR
I continue to find it surprising that more brands aren’t using mobile to activate other media channels. It’s a tremendous missed opportunity. When a user sees something interesting out in the world, they’re likely to open up the phone and search for it. Why not make that an easier and more engaging experience? The barriers…