Singapore Tourism Board Leans Into AR

Unedited summary from ChatGPT:

The article reports that the Singapore Tourism Board has partnered with Snapchat to create an augmented reality (AR) campaign aimed at encouraging travel to Singapore. The AR experience allows users to virtually visit some of Singapore’s iconic landmarks and try out local activities. The campaign is part of Singapore’s broader efforts to rebuild its tourism industry in the wake of the COVID-19 pandemic.

Full story at Branding In Asia.


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