Tag: augmented reality
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Papa John’s Snapchat lens boosted pizza orders 25% for Valentine’s Day
Snapchat’s augmented reality lens for a Papa John’s Valentine’s Day promotion again demonstrated how turning engagement channels into purchase channels can drive significant business results… Papa John’s love-themed campaign for Valentine’s Day boosted awareness and direct orders as the pizza chain worked with Snapchat to create an immersive experience. The AR filter overlaid heart-shaped pizzas…
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Coca-Cola cans activate animated stories in AR
For years, it seemed as though mainstream marketers were ignoring the potential to leverage product packaging to activate compelling mobile brand experiences. It still doesn’t seem as widespread as it ought to be, but it does feel like we’re starting to (finally) see some more examples. Witness this Coca-Cola example, and others highlighted in the…
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Puma’s AR web app promotes new NYC flagship store
Brand usage of augmented reality continues to grow. This latest example from Puma doesn’t require an application and can be triggered from within a mobile browser, which potentially expands the reach of the program. But in my mind, to be really successful, an augmented reality activation has to deliver compelling content or useful experiences. And…
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Burger King continues to troll McDonald’s, this time with AR
Burger King won big at Cannes earlier this year with “Whopper Detour”, a mobile-driven campaign that offered customers at or near McDonald’s a 1-cent Whopper if they instead went to a nearby Burger King. Now the brand is back with an Augmented Reality stunt that drafts off of the recent release of IT Chapter 2.…
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Walmart and LEGO deploy a super smart AR experience in-stores
This post popped in to my LinkedIn feed the other day and immediately caught my attention. Augmented Reality has tremendous potential to transform the shopping experience, especially when it comes to products like LEGO kits. The AR experience can bring the set to life, showing potential buyers the completed kit and enhancing the view with…
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Netflix taps Google Lens to bring Stranger Things newspaper ad to life
I’m remain shocked that more brands are not using mobile-oriented technologies to activate their traditional assets like print ads. Here’s a great example from Netflix promoting Stranger Things season 3. Google Lens can be used to translate menus and highlight top meals, and it can tell you all about local art installations. Now Netflix is using it to promote…
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Southwest Airlines adds Facebook AR filters to ‘Shark Week’ promo
I tend to agree with Tim Cook and others who suggest that augmented reality will have a profound impact on how people interact with the physical world. And yet, outside of some of the amazing examples we’ve covered like Nike’s AR-driven approach to better fit, many examples are gimmicky at best. Sure, social AR drives…
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Conversion rates triple when L’Oréal uses AR tech to showcase products
L’Oréal has been working with augmented reality startup ModiFace for more than seven years, and saw enough promise in the technology to acquire it as of March 2018. The collaboration has been yielding some impressive results, as noted below… “We’re been developing one project per day,” Lubomira Rochet, the company’s global chief digital officer, recently…
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Papa John’s and Snapchat Teamed Up on an AR Activation Backing Spider-Man: Far From Home
Papa John’s: Better ingredients, better pizza and better augmented reality? The pizza chain used Snapchat’s marker tracking technology to create an AR experience activated when Snapchat users scan the Snapcode on its special new collectible Spider-Man: Far From Home XL pizza box. When activated, the pizza box transforms into a European landscape, which includes the…
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Gucci’s iOS app lets you try shoes on remotely in AR
Stopping by outlets and department stores to try on shoes is so passé, if you ask Gucci. The Italian luxury fashion brand today launched a refreshed iOS app that lets customers virtually “try on” its Ace sneakers collection, courtesy of augmented reality (AR). It’s almost like fitting shoes in person — but not quite. Within…
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YouTube launching AR-powered virtual try on for makeup
Beauty brands like Sephora and others have been experimenting with augmented reality makeup for a while now, but mostly only inside of their branded apps. Google’s YouTube, where makeup tutorials and reviews are already popular content, is introducing a new split-screen ad format that enables users to virtually try on makeup while continuing to watch…
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Live Nation brings concerts to life via AR
Live Nation announced some new AR capabilities – and sponsorship opportunities – at the Cannes Lions festival. It could be an interesting way to extend the live experience – and a new way for brands to either enhance sponsorships at the actual event, or attach themselves to virtual experiences away from the actual venue. Hyundai…
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Nike is promising a better fit via new AR functionality in its app
In perhaps one of the most practical use cases of Augmented Reality yet, Nike plans to use your smartphone camera and some really smart AI to measure your feet with sub 2-mm accuracy. From VentureBeat: This July, Nike plans to add Nike Fit technology to its iPhone app and some retail stores, using multiple tricks…