Live Nation announced some new AR capabilities – and sponsorship opportunities – at the Cannes Lions festival. It could be an interesting way to extend the live experience – and a new way for brands to either enhance sponsorships at the actual event, or attach themselves to virtual experiences away from the actual venue.
Hyundai will pioneer the technology, using a selection of Live Nation’s AR products to promote the 2020 Sonata at Atlanta’s 25th annual Music Midtown festival in September.
Full story at The Drum.