Nike is borrowing a page from direct-to-consumer retailers using subscription models in a new service aimed at kids – or rather parents of young kids…
Nike announced Monday that it is debuting Nike Adventure Club, a sneaker subscription for kids ages two through 10. Nike will offer parents three options for their kids: four pairs of sneakers a year for $20 a month, six pairs for $30 a month or 12 pairs for $50 a month. Parents and kids will be able to choose from a selection of around 100 sneakers.
Full story at CNN.