Some retail industry observers believe that – in order to survive – physical retail must reinvent itself. Stores can no longer be simply a place shoppers go to buy something. Brick and mortar must offer a more compelling reason to attract visits – and that may include experiential programs and events.
Hollister and Activision are teaming up to test that theory. Select Hollister stores will host game experiences and in-store competitions to create interactive in-store experiences and promote the launch of the latest installment in the Crash Bandicoot™ franchise, Crash™ Team Racing Nitro-Fueled.
For more detail, check out the press release and coverage from Mobile Marketer.