Tag: live stream
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AI in Shoulder Pads: NBCUniversal Tests AI Ad Agents During NFL Playoff
NBCUniversal just turned what’s arguably the most old-school corner of ad buying—live linear NFL TV—into a sandbox for AI experimentation. Partnering with RPA, Newton Research, and FreeWheel, NBCU successfully tested AI agents on both the buy and sell side to handle key parts of the sales process for a playoff game. This wasn’t about full…
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Meet the AI Sales Reps Who Never Sleep (and Outperform Human Counterparts)
In China’s livestream shopping landscape, AI avatars are emerging as 24/7 sales representatives, outperforming human counterparts. Developed by PLTFRM using Baidu’s video tech and DeepSeek’s script-writing, these “virtual humans” have shown impressive results, such as generating $2,500 in sales within two hours and increasing livestream revenue by 30%. While they offer consistent engagement, the rise…
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From Cable to Creator: QVC Slides into TikTok’s DMs
QVC, the OG of televised home shopping, is diving headfirst into Gen Z territory with a bold new bet on TikTok. Launching the first-ever 24/7 live shopping stream on the app, QVC is leaning hard into the TikTok Shop to breathe new life into its struggling business. The move brings its familiar hosts together with…
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Best Buy will run three live stream shopping shows as part of holiday push
The electronics retailer is investing in shoppable video this holiday season … Best Buy is adding a new tool to its holiday strategy this year as it tries to improve its connections with customers. The electronics retailer is rolling out a series of livestreamed shopping events. The three shows, which will run weekly through Nov.…
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Hollister teams up with … Activision?
Some retail industry observers believe that – in order to survive – physical retail must reinvent itself. Stores can no longer be simply a place shoppers go to buy something. Brick and mortar must offer a more compelling reason to attract visits – and that may include experiential programs and events. Hollister and Activision are…