Tag: fashion
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Forever 21 x Barbie x Roblox
Forever 21 is no stranger to Roblox, having deployed multiple programs to the platform, including this one we covered last year. Now, they’ve teamed up with Mattel’s Barbie to launch a generative AI-powered digital/physical capsule. From the full story at Glossy: Barbie owner Mattel and Forever 21 have incorporated AI in their collaborative Roblox activation,…
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More details emerge about Coach’s AR mirror
We shared a story about Coach’s new AR mirror a few weeks back, but new details have emerged in this piece at FastCompany. Perhaps most interesting is some high-level performance data. Coach has actually deployed more than one AR mirror, including one featured in a window display aimed at turning passers-by into in-store shoppers. Data…
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Your Crocs Can Now Take You Into the World of Minecraft
Crocs owners are known to wear their shoes one of two ways—seamlessly changing from “sport mode” to “relaxed mode” by moving the strap on the clogs to the front or back. The brand is now expanding this idea to the world of gaming, as it aims to grow its international fan base virtually through a…
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Virtual Try-On Platform Vyking Integrates with Teads
Per this post on LinkedIn, Vyking is powering a new virtual try-on ad unit for shoes via Teads. Vans is one of the first brands to try it out..
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Web3 Retail Accelerator and Awards News
This interesting piece at Forbes covers off on a couple of retail metaverse announcements: Dream Assembly Base Camp, the Web3 fashion accelerator program created by Farfetch and global Web3 accelerator-meets-investor Outlier Ventures, which launched in 2022, has just announced its second cohort of start-up talent. The seven startups: Decommerce, Me Protocol, Nettle, Solaire, SPIN by…
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Coach Wants Shoppers to Play Virtual Dress-Up With New Tabby Bag
Tapestry’s Coach brand is bringing augmented reality to one of its New York City brick-and-mortar locations this month. The handbag label’s SoHo store rolled out a pair of AR experiences Friday. Available through June 5, the immersive retail installations are the result of a collaboration with Zero10, a fashion AR try-on company that previously teamed…
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Balenciaga Launches Educational AR Farming Game
Balenciaga…has launched a new augmented reality (AR) experience designed to raise awareness around sustainable farming. First spotted by Adweek, the Balenciaga Regenerative Agricultural Experience uses AR technology to educate users on the proper techniques for improving soil health, including intercropping, crop rotation, agricultural waste, and composting. Full story at VRScout.
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Generative AI Resources & Case Studies, Courtesy of Shelly Palmer
If you don’t already subscribe to Shelly Palmer’s daily newsletter, it is well worth checking out. He’s one of the top voices in tech per LinkedIn and has pulled together a great collection of AI resources. Specifically, here are four great resources: Midjourney Reference Art – Craft your prompt in the style of an all-time…
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Fashion marketplace Farfetch leans into virtual try-on, sees lift in add-to-cart
Global online fashion marketplace Farfetch recently tested how a virtual try-on offering would improve conversion and engagement. It found that, compared to going to a store to try on a product, luxury customers would rather use virtual try-on when they’re early in the path to purchase. In addition, they’d rather engage with virtual try-on offered…
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American Eagle Outfitters launches resale with ThredUp
American Eagle Outfitters (AEO) has announced a new partnership with ThredUp that has seen it launch its own resale site for the brand’s secondhand and vintage clothing. Entitled ‘Re/Ae’, the platform has been curated by the fashion group itself and utilised ThredUp’s Resale-as-a-Service (RaaS) technology to power the experience. It comes as AEO looks to…
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AdAge’s March Metaverse Round Up
This installment features a new CPG activation, some revealing stats about Metaverse Fashion Week and more… Full report at AdAge.
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Levi’s Will Test AI-Generated Models to Boost Inclusivity and Personalization
A new pilot program see the iconic denim brand experimenting with the use of AI-generated models. The announcement raised some important questions – is the goal really about increasing diversity? Allowing more personalization for the end user? How many human models will be displaced? Is the program actually more about cutting costs? Two different takes…
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Ralph Lauren Debuts In-Store Crypto Payments and NFT ‘Gifts’ in Miami
Luxury fashion brand Ralph Lauren is now accepting cryptocurrency payments in its Miami store, showcasing the increasing acceptance of digital currencies in mainstream industries. The brand is also partnering with software firm Poolsuite to offer a digital in-store experience for customers, where they can view products and make purchases using their smartphones. This move towards…
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Highlights From Metaverse Fashion Week 2023
Decentraland hosted its second annual Metaverse Fashion week, drawing participation from both digital and traditional brands. Traditional brands including Coach, Adidas and Dolce & Gabbana have signed onto the event, alongside digital fashion houses like The Fabricant Adidas hosted a virtual fashion show on March 29, 2023 for the Metaverse Fashion Week. Full story at…
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Ralph Lauren debuts Fortnite clothing capsule tied to physical apparel collection
Ralph Lauren has partnered with the video game Fortnite to introduce a digital clothing and accessories collection within the Fortnite Item Shop and a physical capsule collection. As part of the partnership, the company has redesigned its Polo Pony logo, the first time the brand has done so in its 50-year history. Inspired by the…
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Forever 21 Jumps Into Roblox
The fashion category is among the most active companies experimenting with different ways to enter the metaverse, and Forever 21’s partnership with Roblox is just the latest example. Contrast this with H&M’s virtual store approach and it’s clear that most brands are still finding their way in this space. Forever 21 has partnered with Roblox…
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H&M Opens Its First Store in the Metaverse
I can’t help but think back to around 2005 or 2006 when I started a new role at Razorfish as director of emerging media. I spent the first 6 months in that role trying to talk brands OUT of investing in building islands or whatever in Second Life – a virtual world/metaverse that was waaaay…
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Virtual Stores Picking up Steam Amid Pandemic
Virtual reality stores aren’t new, but more and more brands seem to be experimenting with the idea as the global pandemic puts pressure on physical retail environments. While I appreciate the experiential nature of VR and it’s ability to bring a more engaging experience than a flat e-commerce website, there are certain products – and…
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Ralph Lauren adds AR to iconic logo
I’ve long thought that brands have been missing opportunities to use their own packaging or logos as triggers for interactive experiences. Spirit brands have been playing around with this over the last few years but the idea has yet to really take off more broadly. Ralph Lauren has long been an innovative fashion brand, often…
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Bollé uses AR for virtual try on two ways
Virtual try-on for fashion is nothing new, but this one takes it a bit farther by using the selfie cam to allow the user to “try on” sunglasses, and the rear cameras to show the user what the world looks like through those lenses. The phone continues to evolve into an incredible shopping utility, and…
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Burberry merges Google Search with AR for shopping inspiration
Brief: Burberry partnered with Google on an augmented reality (AR) shopping experience that is activated from mobile web search results, per an announcement. Shoppers who use Google Search on their smartphones to search for the Burberry Black TB bag or Arthur Check Sneaker can click on an image in the results to see a 3D image…
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Puma’s AR web app promotes new NYC flagship store
Brand usage of augmented reality continues to grow. This latest example from Puma doesn’t require an application and can be triggered from within a mobile browser, which potentially expands the reach of the program. But in my mind, to be really successful, an augmented reality activation has to deliver compelling content or useful experiences. And…
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Nike launches “Adventure Club,” a subscription service targeted at kids
Nike is borrowing a page from direct-to-consumer retailers using subscription models in a new service aimed at kids – or rather parents of young kids… Nike announced Monday that it is debuting Nike Adventure Club, a sneaker subscription for kids ages two through 10. Nike will offer parents three options for their kids: four pairs…
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Gucci’s iOS app lets you try shoes on remotely in AR
Stopping by outlets and department stores to try on shoes is so passé, if you ask Gucci. The Italian luxury fashion brand today launched a refreshed iOS app that lets customers virtually “try on” its Ace sneakers collection, courtesy of augmented reality (AR). It’s almost like fitting shoes in person — but not quite. Within…
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Uniqlo Makes A Natural Tie-in With TikTok
Uniqlo has a natural partner in the #TikTok social site, where youth rules. It’s a video promotion that’s not on Instagram or Facebook, and not on YouTube or any other social site. Instead, funky retailer Uniqlo is launching its first multi-market media campaign with TikTok, the short-form video site where young people flock to make…
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Hollister teams up with … Activision?
Some retail industry observers believe that – in order to survive – physical retail must reinvent itself. Stores can no longer be simply a place shoppers go to buy something. Brick and mortar must offer a more compelling reason to attract visits – and that may include experiential programs and events. Hollister and Activision are…
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Neiman Marcus Rolls Out Alipay Nationwide
In a move aimed at better serving customers — especially international tourists — the Neiman Marcus Group has rolled out Alipay to Neiman Marcus, Bergdorf Goodman and Neiman Marcus Last Call stores across the U.S. Full story.
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New Balance pivots from static video to branded game
New Balance executives speaking at IAB’s NextGen Marketing Conference in New York last week shared insights into a recent campaign centered on a branded mobile game. The effort drove an overall brand lift of nearly 19%, and it was even better in China – at roughly 29%. No report on whether or not it drove…
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Nike’s brilliant tie up with Fornite
Nike does an incredible job of keeping a finger on the pulse of pop culture. This is just the latest example of brilliant brand integration. Nike Inc.’s newest sneaker release is entirely digital. Nike’s Jordan Brand has partnered with Fortnite, the uber-popular video game made by Epic Games, to unveil featuring new skins wearing Jordan…
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Nike is promising a better fit via new AR functionality in its app
In perhaps one of the most practical use cases of Augmented Reality yet, Nike plans to use your smartphone camera and some really smart AI to measure your feet with sub 2-mm accuracy. From VentureBeat: This July, Nike plans to add Nike Fit technology to its iPhone app and some retail stores, using multiple tricks…