Tag: CTV
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ampm Trades Animatronic Snacks for an AI-Built Smorgasbord
“Too Much Good Stuff” has been ampm’s platform for more than 25 years, previously carried by animatronic snack characters and in-store humor. The new campaign from RPA drops both for a generated hyper-real environment built around photographed products — the chain’s first work using AI-assisted creative tools.
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Samsung TVs Get an AI Shopping Agent. Checkout Still Requires Your Phone.
Glance and Samsung formed a partnership to turn the living room screen into a personalized, AI-powered shopping destination — an agentic commerce experience rolling out across millions of Samsung smart TVs in the United States. Built on Glance’s proprietary AI platform and running on Samsung’s Tizen OS, it lets viewers create personalized shopping feeds and…
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Wpromote’s AI Strategy: Let the Bots Pitch, But Keep the Keys
Kargo has rolled out “Project Kera,” a chat-style planning and buying interface (closed beta) aimed at making cross-channel activation feel less like stitching together five different dashboards. The pitch: one agentic layer that can pull together biddable and non-biddable inventory, with beta testers including Hershey, travel media network Navigator, and indie agency Wpromote. Kargo’s CEO…
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“Kevin!” Everywhere: Disney+ Turns Home Alone Into a Holiday Pop-Up Tour
For the 35th anniversary of Home Alone, Disney+ and agency CALLEN are running a nationwide holiday campaign that doesn’t just rely on screens—it moves audiences through pizza shops, TSA lines, and living room remotes. From December 10 to 17, Prince St. Pizza locations nationwide were masquerading as Little Nero’s, complete with branded boxes and that…
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Tom the Turkey Books It: Google’s First AI-Generated TV Spot
Google’s latest ad stars a plush turkey fleeing Thanksgiving via Google Search’s AI Mode—and notably, the entire spot was built using generative AI. Created with Google’s in-house Veo 3 video model, “Quick Getaway” follows Tom, the stuffed bird, as he ditches turkey season for a spontaneous holiday. The prompt? “I need to go somewhere with…
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How Jersey Mike’s Uses AI to Boost Local Ad Efficiency
While AI continues to be tech’s favorite buzzword, the real test for marketers isn’t hype—it’s whether the tech can actually trim waste and drive results. That’s especially true in local markets, where programmatic inefficiencies and ad fraud can gobble up limited budgets. With $26.8 billion in programmatic waste still rattling around the system, advertisers are…
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Pepsi Launches Prebiotic Soda, Shoppable From Your Couch
Just in time for holiday gustatory adventures, PepsiCo is cracking open the can on its new prebiotic cola. Following its acquisition of Poppi earlier this year, Pepsi is bringing functional fizz to the masses with a limited release of Pepsi Prebiotic Cola in Original and Cherry Vanilla. Each can clocks in at five grams of…
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Pause, Scan, Shop: Zales Finds Gold in CTV Ad Format
Jewelry retailer Zales struck shiny results with a connected TV campaign using pause ads on Xumo, a free ad-supported streaming platform. The campaign, led by Wunderkind Ads, saw a 276% boost in QR code scans compared to previous, more expensive campaigns. Even better, those scans translated directly into sales, proving that pause ads can drive…
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Netflix and Chilled: AB InBev Pours Into Streamer’s Pop Culture Pipeline
AB InBev is trading ad interruptions for screen time, serving up its beer brands—like Bud Light and Stella Artois—directly within Netflix programming through a new, multi-year global partnership. From British crime capers like The Gentlemen to cooking competitions in South Korea, the brewer will integrate brands into storylines and settings where a cold one might…
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Paging Your New Financial BFF: Sam Richardson Takes Over Roku for Experian
Experian and Roku are cozying up just in time for summer viewing—transforming comedian Sam Richardson into your on-screen “Big Financial Friend.” Launched during National Best Friends Day, the campaign leverages Roku’s 90 million active accounts with custom ad creatives, a marquee homepage slot, and full Roku City integrations. Don’t be alarmed when you spot an…
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Betr Launches CTV Ad with Digital Twin Produced in 48 Hours
To promote his sports betting and media brand, Betr, Jake Paul dropped a new national connected TV (CTV) spot created using Waymark Cinematic, an AI ad production tool. The kicker? It took just 48 hours to make. The ad, being seeded via Comcast’s Universal Ads platform across outlets like AMC, DIRECTV, and Fox, leans hard…
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Scan, Watch, Buy: How Mondelez Turned CTV into a Snackable Checkout
Mondelez International gave its Nabisco brand a digital touchdown during the 2024 football season with a CTV campaign that went beyond eyeballs—it drove straight to carts. Running from mid-August to mid-October, the campaign used QR codes embedded in connected TV ads to send viewers directly to Walmart.com, where the featured snacks were instantly added to…
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Cineverse Leans on AI for Content Discovery
Cineverse is making waves in the entertainment industry by integrating artificial intelligence (AI) into its operations, aiming to enhance both content discovery and production decisions. In a recent discussion, Cineverse’s President, Erick Opeka, highlighted the company’s focus on three main areas: operating as a full-service entertainment studio, managing enthusiast-driven streaming channels, and developing a next-generation…
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CTV Gains Ground, but Linear TV Still Dominates Ad Time
Connected TV (CTV) is growing its share of the advertising market, but linear TV continues to dominate in terms of total ad time and spending. According to eMarketer, linear TV accounts for 87% of TV ad time compared to CTV’s 13%, while ad spending follows a similar pattern, with linear TV holding 63% of the…
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HIGHLIGHTS: November 2024
November was an interesting month, punctuated for me by a nasty wind storm that ripped through the Seattle area, knocking out power for roughly half a million people in the area. We were without power for 4 days. When reliable high-speed connectivity gets scarce, it becomes clear how reliant on it most of us have…
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Scoring Big: How AI-Powered CTV Ads Are Changing Live Sports Marketing
DraftKings and Dr Pepper are leaning into Perion’s AI-powered Stay Live advertising format, a technology designed to seamlessly integrate ads into live sports broadcasts on CTV. Stay Live employs artificial intelligence to analyze live broadcast streams, identifying optimal ad placement moments with high viewer engagement and minimal interruption—like replays of major game moments. The format,…
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Mediaocean: CTV, GenAI and Social Video are most important trends for marketers
According to a Mediaocean survey, marketers are watching three important consumer trends: CTV / Streaming Generative AI Social video In a survey conducted late last year, marketing companies said their main focus for increasing advertising would be CTV/streaming. Generative AI, which was not even on the survey prior to 2023 came in second with social…
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Warner Bros Discovery adds interactive and shoppable ads
WBD joins the parade of streamers offering more interactive and shoppable ad units to its ad offerings. The company has introduced a new suite of advertising products for its streaming platform, Max, including shoppable ads and advanced contextual targeting tools. These innovations, announced at the Warner Bros Upfront in New York, aim to enhance viewer…
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More than half of CTV users want to shop from ads
A recent survey from LG Ad Solutions indicates that CTV viewers have a strong desire to collapse the funnel and shop directly from CTV ads. Grain of salt and all considering the source but… MOUNTAIN VIEW, Calif.—LG Ad Solutions has released a new survey that indicates many consumers would like to be able to shop…
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GroupM Teams With Developers To Create New Ad-Supported Streaming Formats
From MediaPost… GroupM this morning announced it is teaming with a group of advanced TV/video programmers and developers to research and develop new video advertising formats “designed to be ubiquitous across ad-supported streaming environments.” The initiative, dubbed the “Ad Innovation Accelerator,” includes streaming programmers such as Disney, Peacock, Roku, Telly and YouTube, as well as…
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Walmart and Peacock team up on shoppable CTV ads
The idea of shoppable TV has been around for a very long time. The oft-cited example in the early days was the ability to immediately buy the sweater that Jennifer Aniston was wearing during an episode of Friends. At the time, the technology just wasn’t available at scale. But now as TV consumption continues to…
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CB2 uses AI to turn social media content into CTV ads
In these relatively early days of AI usage in marketing, one of the most common use cases is extending existing assets – either by creating derivative, personalized versions based on a variety of variables AND/OR by transforming an asset made for one channel into a different format that works in a new channel. In this…
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CTV Viewers Pay More Attention to Streaming Ads Than Linear TV Ads
LG Ads commissioned a study conducted by TVision to better understand performance and implications of CTV ads vs. linear TV ads. Taken with appropriate grains of salt given the source, the results to appear to validate the buzz and growing investment around CTV ads. Overall, CTV content has a +13% higher attention index and a…
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Disney, Kroger and PepsiCo test retail data for connected TV ads
Disney Advertising has launched a beta test with Kroger Precision Marketing and PepsiCo that will let packaged-goods marketers use shopper data to reach target audiences across select Disney inventory, starting with Hulu. Full story at AdAge or AdExchanger.