To promote his sports betting and media brand, Betr, Jake Paul dropped a new national connected TV (CTV) spot created using Waymark Cinematic, an AI ad production tool. The kicker? It took just 48 hours to make.
The ad, being seeded via Comcast’s Universal Ads platform across outlets like AMC, DIRECTV, and Fox, leans hard into a high-impact, AI-generated look. The AI-built world sees cyber-Jake Paul stomping through a city evangelizing the Betr app. While Waymark has previously stuck to motion-graphic-heavy templates, this campaign signals an upgrade to cinematic storytelling—made possible by combining tools like Runway and OpenAI’s models with voice cloning tech from ElevenLabs. For a company like Betr, which has struggled with high-production CTV creative thanks to talent availability and cost, AI is the great unblocking move.
Waymark isn’t chasing clip-level AI tools—it’s aiming to give advertisers a full narrative experience, stitching coherent shots together à la Hollywood-lite. That pitch seems to be resonating: other brands, including Plante Moran, are already experimenting with Waymark Cinematic. And with GroupM predicting AI will touch 94.1% of ad revenue by 2029, this Jake Paul robo-ad might just be a preview of what’s coming.
Read more at AdWeek.