Tag: digital twin
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Exploring AI in Ads: Vodafone’s New Experiment with Synthetic Talent
Vodafone is experimenting with generative AI in its latest ad campaign by using a synthetic female presenter for a product spot. Although the AI’s realism faced issues, the brand positions this as an exploration of new advertising styles. Past efforts included an all-AI-generated ad that stirred controversy. As AI technology advances, big brands may consider…
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The Rise of AI Avatars in Digital Marketing
TikTok has introduced AI-generated avatars, allowing brands to utilize the likenesses of real people for advertising, as seen with Scott Jacqmein, who licensed his image for $750. These avatars help streamline ad production for businesses but raise concerns among actors about contracts that grant unlimited use of their virtual selves across platforms without royalties. While…
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Meet the AI Sales Reps Who Never Sleep (and Outperform Human Counterparts)
In China’s livestream shopping landscape, AI avatars are emerging as 24/7 sales representatives, outperforming human counterparts. Developed by PLTFRM using Baidu’s video tech and DeepSeek’s script-writing, these “virtual humans” have shown impressive results, such as generating $2,500 in sales within two hours and increasing livestream revenue by 30%. While they offer consistent engagement, the rise…
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Morrisons Builds a Digital Twin for Supply Chain Optimization
British grocer Morrisons is rewiring how its supply chain thinks. In partnership with AI simulation firm Kallikor, Morrisons is building a “digital twin” of its full supply network. Think of it as a virtual sandbox that mirrors the real-world logistics web: warehouses, delivery flows, customer demands, the whole nine yards. The digital model runs on…
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Desigual’s AI-Generated Campaign Tosses Out the Rulebook (On Purpose)
Desigual is leaning into generative AI not just as a creative gimmick, but as a foundational tool reshaping how the brand thinks and works. Through its Awesome Lab initiative, the Barcelona-based fashion house teamed up with Neural Fashion to develop a fully AI-generated editorial campaign—real clothes, unreal models. Thanks to tools like Flux and OpenAI…
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Synthetic Personas, Real Payoff: How Dentsu Is Redrawing Media Plans with AI
While AI headlines often chase shiny creative tools, Dentsu is focusing the spotlight on media planning. Through a partnership with startup Evidenza, the agency network is bringing synthetic audiences—AI-generated personas built from real but anonymized data—into the center of campaign planning and targeting. Unlike traditional panels, these digital twins are created quickly from probabilistic data,…
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Betr Launches CTV Ad with Digital Twin Produced in 48 Hours
To promote his sports betting and media brand, Betr, Jake Paul dropped a new national connected TV (CTV) spot created using Waymark Cinematic, an AI ad production tool. The kicker? It took just 48 hours to make. The ad, being seeded via Comcast’s Universal Ads platform across outlets like AMC, DIRECTV, and Fox, leans hard…
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Nestlé Bets Big on Digital Twins to Accelerate Production
Nestlé has rolled out an in-house AI engine built to churn out high-quality product visuals at scale—and speed. Powered by NVIDIA’s Omniverse and built with OpenUSD, the system creates photorealistic 3D digital twins of everything from Nescafé jars to Purina bags. These aren’t just pretty models—they’re editable assets that get reused across a spectrum of…
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UBS Gives Its Analysts an AI Clone—Accent (Almost) Included
UBS is stepping into the generative AI spotlight with a new internal tool that turns its financial analysts into digital avatars capable of delivering research insights on-demand. Using a combo of OpenAI’s language models and Synthesia’s avatar tech, the Zurich-based bank now scripts reports and lets analysts approve AI-generated videos that feature surprisingly lifelike versions…
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A Voice from the Past, Powered by AI, Drives Stellantis’ Patriotic Push
Stellantis is reaching deep into its archives—and beyond the grave—for its latest ad campaign tied to America’s 250th birthday. The carmaker resurrected the voice of Kevin Yon, best known for narrating Chrysler’s 2011 “Imported from Detroit” Super Bowl spot, using AI-generated audio built from past recordings. Yon passed away in 2018, but thanks to machine…
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Klarna’s CEO Didn’t Show Up—But His AI Twin Did
Klarna just added a new face to its earnings calls—one that doesn’t sweat, blink much, or change his shirt too often. The company released its quarterly earnings via an AI-generated avatar of CEO Sebastian Siemiatkowski, in a YouTube video that was equal parts tech flex and IPO teaser. The digital Siemiatkowski looked almost human, aside…
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Meet Liz 2.0 — Skinny Mobile’s AI Spokes-Clone With a Sense of Humor
Skinny Mobile, the cost-conscious New Zealand telco, has pulled off a clever combo of fan engagement and budget-friendly advertising by digitally cloning its “happiest customer.” After a contest that invited people to explain their love for the brand, the winner, Liz Wright, was scanned, recorded, and replicated into a fully AI-powered brand ambassador. The campaign,…
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Le Pain Quotidien tests digital customer clones
Le Pain Quotidien is embracing AI to enhance customer engagement and operational efficiency through its new digital assistant, Alain.AI. Initially developed to help franchisees streamline menu development, Alain.AI is now being leveraged to create “digital customer clones” by analyzing data from its loyalty program and social outreach. These digital personas will help the chain gain…
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Tesco taps AI for hyper-personalised celeb marketing messages
Tesco has launched an AI-driven campaign that delivers hyper-personalized video messages featuring a digital avatar of Olympic gold medalist Jessica Ennis-Hill. This initiative, part of Tesco’s “Stronger Starts” campaign, allows customers to support their favorite local charity community group by creating customized videos where Ennis-Hill mentions their name and cause. Developed by DRPG, the campaign…
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Lenovo uses digital twin of Queen Latifah for SMB push
Lenovo’s “Evolve Small” campaign sought to provide a boost to minority-owned small / mid-sized businesses. The brand created a digital twin of celebrity Queen Latifah and empowered SMBs to create short personalized videos promoting their businesses. By analyzing data and tailoring content, Lenovo amplifies these businesses’ unique stories, demonstrating how AI can drive inclusivity and…
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Peacock has cloned Al Michaels’ voice for Olympic recaps
Peacock is using AI to clone the voice of renowned sports announcer Al Michaels for personalized Olympic recaps. This AI-generated voice aims to deliver customized commentary, enhancing the viewer’s experience with personalized recaps and insights based on the user’s expressed interests. Peacock is harnessing A.I. technology to present “Your Daily Olympic Recap on Peacock,” a…
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Snickers deploys digital clone of soccer legend
Snickers has launched a new U.K. marketing campaign featuring an AI clone of legendary soccer coach José Mourinho to provide personalized advice to soccer fans. The campaign uses AI technology to create unique videos responding to fans’ submitted “own goal” stories, with Mourinho’s digital twin offering customized advice. Developed in collaboration with Helo and WPP’s…
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Publicis Groupe uses AI to send 100k personalized videos to employees
When I was at Razorfish, the annual Publicis Groupe holiday greetings were something I always looked forward to. It was great to see senior leadership showing off their lighter side (or, when appropriate – a very serious side). This year’s greeting turned into an AI-powered personalized message that seems like it took a village of…
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E.l.f Cosmetics brings virtual goods and virtual try on to Snapchat users
The cosmetics brand enables Snapchat users to both virtually try on different shades of lipstick, and enhance their bitmoji avatars with a new shade… To promote its O Face Satin Lipstick, e.l.f. Cosmetics worked with Snapchat to launch the platform’s first Bitmoji Beauty Drop, allowing Snapchat users to claim a free digital item for their…
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Ralph Lauren continues Fortnite collab with physical boot modeled after digital version
Ralph Lauren has been in Fornite since last year, having launched a collection of in-game outfits and items. Now they are producing a limited edition real-world boot inspired by the digital version. On August 3, Ralph Lauren is launching the Polo P-Wing Boot, a physical shoe modeled after a digital Ralph Lauren garment sold inside…