Tag: gambling
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Betr Launches CTV Ad with Digital Twin Produced in 48 Hours
To promote his sports betting and media brand, Betr, Jake Paul dropped a new national connected TV (CTV) spot created using Waymark Cinematic, an AI ad production tool. The kicker? It took just 48 hours to make. The ad, being seeded via Comcast’s Universal Ads platform across outlets like AMC, DIRECTV, and Fox, leans hard…
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Kalshi Hijacks NBA Finals with Veo 3 Ad
Kalshi, the online prediction market known for letting users wager on everything from elections to hurricanes, crashed the NBA Finals with what might be the strangest ad break of the year: a fully AI-generated commercial made using Google’s new Veo 3 video model. The cartoonish 30-second spot popped up on YouTube TV’s stream of Game…