Tag: video
-
How Gen AI is Transforming Snapchat Ads: Key Findings
Snapchat’s exploration of Gen AI has proven beneficial, enhancing ad performance with engaging AR Lenses. A study involving over 14,800 consumers revealed that AI-powered video ads significantly improved user engagement compared to traditional formats, leading to higher buying intent and brand visibility. Moreover, Snapchat is democratizing Lens creation through generative tools for broader access. However,…
-
Cat Fights, Space Babies, and Algorithm Mush: AI “Slop” Is Eating YouTube
In July, nearly 10% of the fastest-growing YouTube channels featured solely AI-generated content, showcasing bizarre storylines and attracting millions of subscribers. Channels like Super Cat League exemplify this rise, amassing significant followings through surreal yet captivating videos. Experts criticize this trend as “AI slop,” driven mainly by ad revenue. In response, YouTube is attempting to…
-
How R/GA and Google Made the Unmakeable Ad with Veo
Google challenged R/GA to create a generative AI commercial in four weeks, resulting in “From the Mountains to the City” for Moncler. The innovative project, showcased at Cannes Lions, highlighted the interplay between AI and human creativity, highlighting both the advantages and limitations of AI in storytelling and production.
-
Orlando’s New AI Tour Guides Are Made of Pixels and Google Reviews
Visit Orlando and Razorfish developed The Morelandos, 1,200 AI-generated characters created from Google reviews to promote Orlando’s attractions. Using tools like Gemini and Imagen, they focused on emotional storytelling and character consistency. These characters serve as ambassadors in various media, offering new avenues for brand storytelling and evolution across campaigns.
-
IAB: Small Biz Leans into GenAI Video
According to new research from the Interactive Advertising Bureau, nearly 90% of digital video buyers say they’re already using, or planning to use, GenAI for tasks like editing, styling, and localized targeting. The result? Roughly one-third of all digital video ads this year are expected to be GenAI-created or GenAI-enhanced, up from 22% in 2024—a…
-
Betr Launches CTV Ad with Digital Twin Produced in 48 Hours
To promote his sports betting and media brand, Betr, Jake Paul dropped a new national connected TV (CTV) spot created using Waymark Cinematic, an AI ad production tool. The kicker? It took just 48 hours to make. The ad, being seeded via Comcast’s Universal Ads platform across outlets like AMC, DIRECTV, and Fox, leans hard…
-
Can AI Predict Cannes winners?
Rise New York & Partners has put 20 years of Cannes Lions history into a blender — or more accurately, an AI engine — to see if machine learning can crack the Titanium code. Led by Flavio Vidigal and Christiano Abrahao, the team fed jury commentary and case studies into a model built to simulate…
-
AdAge Top 5 AI Activations June ’25
In the latest roundup of AI-infused campaigns, brands and organizations are getting a lot more expressive—and introspective—with their use of artificial intelligence. Google’s Veo 3 has stolen some thunder with its realistic, lip-synced video dialogue, tested out in an adrenaline-laced Moncler film by R/GA. Meanwhile, nonprofit Save the Children Romania took a heavier route with…
-
The Trade Desk Gets Into the Virtual Set With AI-Driven Product Placement
The Trade Desk is stitching branded goods into content—literally. Through a new partnership with startup Rembrand, advertisers can now buy programmatic product placements inside existing video content across the open internet. Rembrand’s generative AI scans scenes frame by frame, then inserts branded objects like signage or packaging post-production, no filming required. The integration plugs directly…
-
Kalshi Hijacks NBA Finals with Veo 3 Ad
Kalshi, the online prediction market known for letting users wager on everything from elections to hurricanes, crashed the NBA Finals with what might be the strangest ad break of the year: a fully AI-generated commercial made using Google’s new Veo 3 video model. The cartoonish 30-second spot popped up on YouTube TV’s stream of Game…
-
Even the Mom in This Ad Knows She’s Fake
Ritual isn’t trying to pass off AI-generated people as the real deal—in fact, they’re leaning into the falseness. The supplement brand’s latest campaign, whipped up by Giant Spoon using Google’s brand-new Veo 3 AI video platform, features avatars who flat-out admit they’re not real. One such pixel-perfect mom cradles her twin babies and informs viewers,…
-
UBS Gives Its Analysts an AI Clone—Accent (Almost) Included
UBS is stepping into the generative AI spotlight with a new internal tool that turns its financial analysts into digital avatars capable of delivering research insights on-demand. Using a combo of OpenAI’s language models and Synthesia’s avatar tech, the Zurich-based bank now scripts reports and lets analysts approve AI-generated videos that feature surprisingly lifelike versions…
-
R/GA tests new google models for Moncler
-
Microsoft used GenAI for a new ad, and no one noticed
Microsoft’s creative team recently pulled back the curtain on its first ad crafted almost entirely with generative AI—an effort born out of tight deadlines and tighter budgets. Tasked with launching a new Surface for Business campaign in just one month, Microsoft’s Visual Design team turned to AI tools for speed and scalability. The final spot…
-
Crazy Water and TRG Promote Dry January with an AI-generated Cowboy
-
HUGO BOSS launches AI-generated models with video
-
AI and Live Action Unite in Tool’s Latest Spec Spot
Tool of North America’s latest project, “Who Says Cars Can’t Dream?” for Land Rover, is a striking demonstration of how artificial intelligence (AI) can seamlessly blend with live-action footage in advertising. Co-directed by Erich Joiner and Ben Tricklebank, the ad portrays a Land Rover Defender dreaming of adventure after being parked overnight. The hybrid approach…
-
B2B Marketers Prioritize AI and Social for 2025
In 2025, B2B marketers are doubling down on strategies traditionally associated with B2C brands, according to a Harris Poll conducted for Madison Logic. The survey, which included over 300 marketing decision-makers, revealed plans to ramp up spending on social media, AI tools, video, and podcast advertising. Notably, 60% of respondents are eyeing increased investment in…
-
AI Yule Log: Holiday Tradition Meets Hilarious Chaos
Secret Level’s “A Very AI Yule Log” brings a quirky, modern twist to the classic holiday fireplace tradition. The 90-minute video, created using AI tools like Midjourney, showcases a cozy cabin scene enhanced by hundreds of surreal, AI-generated 10-second clips. From skateboarding bears to two-headed cats and dancing gingerbread men, the project leans into AI’s…
-
Coca-Cola continues its deep dive into GenAI with new Holiday TV spots
Coca-Cola has launched its first AI-driven holiday TV commercials, leveraging generative AI to reimagine its iconic “Holidays Are Coming” campaign from 1995. Collaborating with AI studios like Secret Level, Silverside AI, and Wild Card, Coca-Cola developed three distinct versions of the ad, tailored for global broadcast across various platforms. Instead of traditional filming, AI tools…
-
4A’s Noteworthy News – 19th Edition
NOTE: this post first appeared on LinkedIn here. THE BIG STORY: How AI, AR and Wearables Will Transform Brand Experiences Meta Connect 2024 unleashed a whirlwind of announcements, showcasing Meta’s next steps in AI, AR and wearables—highlighting developments that could dramatically impact how consumers interact with brands, unlocking potential new advertising formats, and further blurring…
-
4A’s Noteworthy News – 18th Edition
Note this post first appeared on LinkedIn. THE BIG STORY: Big tech platforms make text-to-video available to the masses It’s been another week of rapid AI advancements, with several major platforms launching new text-to-video tools. Amazon, YouTube, and Snapchat have all joined the race to make video creation accessible to the masses. What was once…
-
Qatar Airways’ new AI campaign lets you star in your movie
Qatar Airways’ new AI-driven campaign allows customers to “star” in their own personalized film by selecting scenes where AI models reflect their appearance, including facial features and skin tone. This highly personalized experience underscores the airline’s focus on creating deeper connections with travelers. According to Qatar Airways executives, the campaign highlights the brand’s commitment to…
-
4A’s Noteworthy News – 14th Edition
THE BIG STORY: Google beats OpenAI to voice punch, launches new Pixel phones and Gemini Live This week, Google made significant waves with its latest announcements, revealing new AI-driven features and the launch of the Pixel 9 lineup. Gemini AI will power an expanded suite of capabilities across the new Pixel devices. With Apple announcing…
-
New Balance leverages AI for targeted summer campaign
New Balance, in partnership with Mediahub and Silverpush, has launched a targeted summer campaign leveraging AI technology. Using Silverpush’s Mirrors AI, the campaign analyzes YouTube videos to identify relevant sports content, including specific athletes and events. This allows New Balance to deliver highly targeted ads to sports fans during major events like the UEFA Euros…
-
Tips for AI video from the creator behind the Volvo spec ad
This unauthorized ad for Volvo – created in less than 24 hours using Runway’s Gen-3 model – may not be perfect, but it showcases the power and potential of AI-generated video. A mock video ad for Volvo generated buzz this week for appearing authentic, despite being entirely generated by AI and having no connection to…
-
Auto Dealer Simpsons Skoda sees sales uplift using AI marketing tech
Simpsons Skoda has reported a significant 24% year-on-year sales increase thanks to adopting Phyron’s AI-driven video advertising technology. This innovation allows for dynamic marketing of vehicle inventory on social platforms like Facebook and Instagram, enhancing engagement through auto-generated video content from existing images and specifications. Whether the tech is truly AI or smart use of…
-
Mediaocean: CTV, GenAI and Social Video are most important trends for marketers
According to a Mediaocean survey, marketers are watching three important consumer trends: CTV / Streaming Generative AI Social video In a survey conducted late last year, marketing companies said their main focus for increasing advertising would be CTV/streaming. Generative AI, which was not even on the survey prior to 2023 came in second with social…
-
AdAge Creativity’s November AI Roundup
Adage is out with their latest AI activation roundup. This month’s highlights feature AI fashion, AI-generated focus groups for agencies, Coca-Cola’s latest AI work and more. It’s been another wild month for AI in the marketing world and beyond, too. OpenAI’s future was jeopardized in a boardroom dispute that briefly led to the ousting of…
-
TikTok launches new “out of phone” offering
The mobile-social platform continues to seek ways to expand reach to different screens. From AdAge: TikTok has been paving the way for growth outside of mobile screens, with partnerships inside movie theaters and airports. Now, it is formalizing the ability for brands to also monetize out-of-home on TikTok. At Advertising Week New York today (Oct…
-
European Telco EE’s agencies supercharged a recent campaign with Unreal engine
From The Drum: Physics engine Unreal has been used for years by game developers to create entire worlds. It’s the platform underlying titles such as Borderlands and Fortnite. It’s also an increasingly valuable part of the creative production toolkit. London agency Collective has begun to specialize in the use of the software to create creative…
-
How Media.Monks and other agencies use AI for short form video
Among many other use cases agencies are experimenting with, Media.Monks and others are using the technology to accelerate and scale short-form (and often user-generated) video production. S4 Capital’s Media.Monks is developing an AI tool to produce fan content and highlights targeted at Gen Z, but it’s not the only agency out there applying the hot…
-
YouTube introduces GenerativeAI tools for creators
YouTube aims to further democratize video production by equipping creators with GenAI tools for video creation, background creation, and more. The feature will be in beta with select creators and is planned to roll out in full next year. YouTube today announced a new feature coming to its short-form video platform Shorts that will allow…
-
YouTube Launches AI-Powered Creative Guidance
YouTube is aiming to help agencies and advertisers deliver more effective campaigns powered by AI recommendations trained on the platform’s published best practices, dubbed ABCDs or attention, branding, connection and direction. The tool will also recommend adjustments if the video does not adhere to those best practices. YouTube has developed a new creative guidance tool that uses…
-
Amazon brings AI predictions to Thursday Night Football
Amazon’s prime video unit plans to enhance TNF this season with a variety of AI predictions … Amazon Prime Video is embarking on its second NFL season as the exclusive broadcaster of Thursday Night Football, introducing a suite of AI-powered features to immerse viewers in the strategic intricacies of the game. By training machine learning…
-
Audio outperforms video for attention and brand recall
In the face of increased privacy protections on platforms like iOS, cookie deprecation, and more restrictive privacy regulations, many agencies and brands are turning toward alternative measurement KPIs such as attention. Dentsu, who have been an early champion of attention, recently partnered with Lumen Research and a handful of premium publishers / adtech providers (Amazon…