Tag: metaverse
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Nyx Goes Full High School in Roblox
Nyx Professional Makeup has launched an extensive campaign in Roblox’s Bayside High, engaging Gen Z through interactive experiences like racing challenges and makeup classes. This initiative aims to boost brand awareness rather than direct sales, reflecting a shift in beauty discovery methods, backed by a comprehensive marketing strategy across multiple platforms.
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Weetos Launches Virtual Family Fun on Roblox
Weetos, the playful cereal brand under Weetabix Food Company, is jumping into the digital sandbox with “Weetos World,” a gamified experience on Roblox built in partnership with Fandom. Aimed squarely at kids (and their probably very competitive parents), the project features puzzles, creative zones, and collaborative challenges wrapped inside a virtual world. More than just…
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Driving School, But Make It Fortnite
The General is steering into the world of Fortnite with “Road Test Royale,” a custom gameplay map designed to teach Gen Z players about safe driving—without putting them to sleep. Built with Energy BBDO, Look North World, and Twitch, the map takes players through obstacle-filled versions of Miami, NYC, and San Francisco, where safe driving…
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Roblox’s Green Thumb Moment: “Grow a Garden” Propels Platform Into Prime Time
Roblox just pulled off a feat that deserves a spot in gaming’s record books. “Grow a Garden,” a farming sim, clocked an eye-watering 21.6 million concurrent players—putting it ahead of Fortnite’s legendary 2020 Galactus event. Unlike the competition, this Roblox game didn’t need a one-night-only gimmick to rake in numbers; it’s just users logging in…
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Shop ‘Til Your Avatar Drops: Roblox Ties Real-World Retail into Virtual Play
Roblox is taking in-game buying power to a new level by letting avatars and their human counterparts shop for actual physical products. Now, creators and brands can sell real-world items directly through Roblox experiences via new Commerce APIs, while a separate program adds digital perks to real-life purchases. With 97.8 million daily users already snapping…
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Chipotle Gets Spicy in the Metaverse for Cinco de Mayo
To celebrate Cinco de Mayo, Chipotle is trading margaritas for metaverse magic with a Roblox-based promotion that kicks off on May 5. Dubbed “Ingredient Quest,” the campaign lives inside the brand’s virtual restaurant in Roblox’s Burrito Builder game. Over the course of five days, users will collect digital ingredient cards—each adorned with original artwork—by rolling…
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Fizz Boom Pow: Mentos Weaponizes Its Brand in Fortnite
Mentos is bringing the explosive energy of its classic soda experiment to Fortnite with the debut of the Fizzooka—a branded rocket launcher designed exclusively for Fortnite Creative mode. Developed with BBH London and gaming agency Metavision, the Fizzooka is more than just a gimmick; it’s the first branded tactical item integrated into the game’s sandbox…
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Walmart Builds a Universe—Literally—Inside Minecraft
Walmart’s latest swing at the metaverse sees it heading straight into the blocky world of Minecraft. From March 21 to May 15, the retail giant is hosting a time-limited immersive gaming experience called Skyward, targeting players 13 and older. This isn’t your average branded plug: the narrative-driven adventure has players explore new planets in search…
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Chipotle Rolls Up Sustainability with Roblox and Free Burritos
Chipotle just became the first restaurant brand to debut a national TV ad inside Roblox, blending immersive gaming with its sustainability message. The 60-second animated spot, Unfolded, created by Venables Bell & Partners, takes viewers on a journey through a world made of folded paper. As the scene transforms from industrial farming to colorful, sustainable…
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Google AI Helps Artist Remix Tradition
British-Nigerian artist Yinka Ilori has ventured into the digital realm with “Dreaming with Flamingos,” an interactive playground inspired by his physical installation, “Flamboyance of Flamingos,” in London. Collaborating with the Google Arts & Culture Lab, Ilori integrates his passion for storytelling and Nigerian folklore into this digital experience. Players guide a young flamingo through riddles…
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Step Into Walmart’s Virtual Wonderland: Immersive Shopping, and Holiday Cheer
Walmart has unwrapped a festive update to its virtual shopping platform, Walmart Realm, just in time for the holiday season. This immersive experience now features four new virtual shops, each inspired by popular social media trends from Pinterest and TikTok, and curated by influencers. Shoppers can explore themed environments such as the cozy Mountain Chalet,…
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Amazon reveals immersive shopping for the holidays
Amazon has taken the holiday shopping experience into the virtual realm with its newly launched 3D Virtual Holiday Shop. This metaverse-inspired showroom lets customers browse and purchase over 100 items from brands like Beats, Coach, and Kate Spade, with clickable virtual products linking directly to Amazon’s site. Unlike many metaverse platforms, Amazon’s offering eschews avatars…
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How Clarks is Using Roblox to Turn Gamers into Shoppers
Clarks is continuing its digital strategy on Roblox by teaming up with Netflix’s Stranger Things, marking another step in its branded experiences on the platform. Known for its PlayPrints Simulator game, Clarks is now offering exclusive Stranger Things-inspired avatar accessories like Green Torhill and Upside Down shoes. Fans can access these items through Unlockables.gg, and…
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Disney Tackles Gen Z with ESPN Football Island in Fortnite
Disney has introduced “ESPN Football Island” on Fortnite, aiming to engage younger audiences with an immersive football-themed world. This new experience includes a variety of football challenges and mini-games, including “Touchdown Rush,” where players work to carry a football past defenders to score a touchdown. Hosted by ESPN’s SportsCenter anchors, the island blends sports content…
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AdAge Top 5 Metaverse Moments – Oct 2024
Check out the latest roundup from AdAge on the Metaverse, featuring: Roblox’s branded virtual world Nike ditches NFTs Hyundai ditches NFTs in a fun way Meta showcases new AR products Roblox takes heat from new report Full story here.
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Twitch launches brand-customizable game in Fortnite
Twitch and Amazon Ads have introduced “The Glitch,” a customizable in-game experience within Fortnite, aimed at engaging brands with the gaming community. Developed by “Halo” co-creator Alexander Seropian, this game allows brands like Domino’s and Peloton to integrate their brands into Fortnite. Twitch streamers will also promote these experiences to its large user base, 70%…
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‘Beetlejuice’ Roblox Experience Invites Fans To Buy Real Movie Tickets`
Warner Bros. and Roblox have collaborated on a Beetlejuice-themed experience where fans can immerse themselves in the film’s eerie world through mini-games, puzzles, and exclusive avatar items. In a clever blend of virtual and real-world engagement, users can even purchase movie tickets directly within the experience. This initiative not only revives interest in the Beetlejuice…
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Fenty Beauty returns to Roblox
Fenty Beauty has made a bold return to Roblox with an immersive beauty experience that blends virtual and physical worlds. The activation includes interactive games, exclusive virtual products, and real-life rewards, showcasing the brand’s innovative approach to engaging consumers. Read more at BizBash.
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AdAge Top 5 Metaverse Moments July
McDonald’s and Meta are among the brands in this month’s roundup of metaverse marketing moments… Top 5 for July: Ikea hiring metaverse employees Google’s new gaming strategy Restructuring at Meta Reality Labs McDonald’s returns to the metaverse Walmart’s metaverse commerce experiment Full details at Adage.
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e.l.f. Beauty and Walmart testing real-world commerce in Roblox
e.l.f. Beauty has partnered with Roblox to launch a pioneering initiative, blending real-world product purchasing within a virtual gaming environment. This collaboration enables players, specifically in the U.S., to buy a special “Pets Hoodie” that aligns with e.l.f.’s cruelty-free ethos directly through a virtual kiosk powered by Walmart within the Roblox platform. e.l.f. Beauty is…
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Six Flags Prioritizes Digital, IRL Benefits With Roblox Rewards Program
Six Flags is enhancing guest experiences both digitally and physically by introducing a new Roblox experience featuring virtual rides and a mixed-reality rewards program called “Coastercoin”. This integration allows players to earn digital tokens through gameplay, which can be redeemed for real-world benefits at Six Flags parks. The initiative is part of Six Flags’ broader…
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SOUR PATCH KIDS x Roblox
The SOUR PATCH KIDS brand is bringing its signature sour-then-sweet mischief to Roblox with the new “SOUR PATCH KIDS Mischief Tycoon Experience.” Key highlights: Designed for users 13+ Players engage in mischief to rebuild fruit-themed versions of Mischief Mountain Features mini-games based on SOUR PATCH KIDS flavors: Watermelon Blast, Grape Gallery, and Peach Falls Rewards…
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Walmart launches Walmart Realm, and immersive shopping experience
Walmart’s new digital shopping experience, “Realm,” is designed to make e-commerce more immersive. The platform employs gamification and integrates physical and virtual retail, attracting customers with engaging online buying options. The retail giant tapped a trio of influencers to help curate products and design the experience. The activation is in part a response to consumer…
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Adidas digital collectible sells for record-setting $20k in Roblox
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Mediaocean: CTV, GenAI and Social Video are most important trends for marketers
According to a Mediaocean survey, marketers are watching three important consumer trends: CTV / Streaming Generative AI Social video In a survey conducted late last year, marketing companies said their main focus for increasing advertising would be CTV/streaming. Generative AI, which was not even on the survey prior to 2023 came in second with social…
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Explore Wales in the metaverse
To promote tourism, Wales has launched a new metaverse experience available via smartphone, tablet, laptop, computer, and the Meta Quest headset. The immersive experience has been created by Visit Wales to inspire future tourists by showcasing the range of experiences, places and attractions available to explore across Wales in real life. Visitors can navigate the…
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PacSun promotes presence on Roblox with ads
Pacsun is deepening its engagement on Roblox by launching digital advertising a year after introducing its “Pacsun LA Tycoon” game, which attracts 60,000 monthly users. The company plans to expand its Roblox presence with new L.A.-inspired features to align with its summer campaign, enhancing both virtual and physical customer interactions. This strategic move highlights Pacsun’s…
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Reebok’s new AI tool helps people turn memories into digital sneakers
Reebok Impact introduces a unique virtual experience where users can design custom sneakers incorporating personal photo memories. This initiative, a collaboration between Reebok and Futureverse, enables users to port their digital creations across Fortnite and Roblox. Reebok Impact capitalizes on the popularity of wearables that can be purchased via in-game currencies or rewards points. Rather…
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Top 5 Metaverse Moments May ’24
AdAge’s latest roundup of metaverse news and examples features TurboTax in Fortnite, platform news from Snap, Meta and Roblox plus more. This month, tax filing comes to the metaverse, Meta CEO Mark Zuckerberg gets a metaverse “glow up” and Roblox revs up its ad program. No. 5: Snapchat makes augmented reality more accessible to brands Snap has…
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Walmart pilots virtual commerce with Roblox
Walmart launched its Discovered experience in Roblox last year and provided some details on early success metrics earlier this year. Now, Walmart and Roblox have launched a pilot project that merges virtual and physical e-commerce on the Roblox platform. This initiative allows Roblox users to purchase real Walmart items via a virtual storefront within the…
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Roblox to enable programmatic ad sales via PubMatic
The popular gaming / metaverse platform looks to bring scale to its advertising offerings later this year… Roblox has announced a partnership with supply-side platform (SSP) PubMatic, which will enable programmatic media buying of the popular metaverse gaming platform’s video advertising inventory when it becomes available later this year. According to Stephanie Latham, Roblox’s vice…
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Warner Bros. promotes Godzilla vs. Kong via the first playable movie trailer on Roblox
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Nike returns to Fortnite for Airphoria Vol 2
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Four brands and four different strategies for gaming activations
AdAge recently published a great round up of how four different brands chased audience engagement and brand building through various strategies and platforms across multiple different gaming environments. Target audiences varied widely and often dictated the chosen platform. The piece also highlights the “build new vs. integrate with existing” choice that brands must often make…
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JBL adds to Roblox activation
The premium audio brand launched JBL Land in Roblox back in February, and has now released a three-part film shot using the platform… GoSpooky launched The JBL Land Movie, what the agency calls the first major brand film on the popular Roblox gaming platform (70 million daily users, 42% under the age of 13, per…
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Metaverse ‘Qatar Adventure’ in Roblox attracts 7.1 million visitors
We’ve covered Qatar Airway’s “Qverse” experience previously, and now Qatar’s International Media Office is reporting some impressive results from its first Roblox activation, including 7.5 million visitors from 32 different countries. Survey results show that 78.5% of respondents reported acquiring new insights into Qatar, while 86.8% expressed a desire to translate their virtual exploration into…