Tag: metaverse
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The brand opportunity in Roblox hair is heating up
Fashion and beauty brands have continued to experiment with Metaverse activations despite many other industries souring on the trend. Now, hairstyles from the likes of Adidas, Ulta, Amika and more are becoming hot commodities in Roblox. Hair resale on the platform is growing, with items being resold for 97% more than the original selling price.…
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Sephora launches “Sephora Universe”
The innovation team at Publicis Media recently revealed an ambitious Web3 program for Sephora…
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D&G launches Fortnite experience
Dolce&Gabbana have unveiled an immersive experience in partnership with Epic Games’ Fortnite. The luxury brand dives into gaming and the metaverse with a custom-built island meant to evoke the essence of the brand. Crafted in partnership with Monogrid, an Italian studio specializing in digital and mixed reality, the Dolce&Gabbana island on Fortnite unveils evocative settings…
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Hilton partners with Hilton for metaverse activation with real world reward potential
This is a really interesting collaboration – Paris Hilton’s Roblox world, Slivingland, is integrating a new Hilton Hotels activation. Players can earn actual Hilton Honors reward points by engaging with the experience. And, the hotel chain re-created it’s “It Matters Where You Stay” commercial using Roblox avatars – marking the first-ever commercial to be fully…
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“Elf” comes to Roblox
Warner Bros and New Line Cinema are celebrating the 20th anniversary of the beloved holiday movie (and seeking to reach a younger audience) by launching a new experience in Roblox. For the 20th anniversary of iconic holiday film “Elf,” Warner Bros. and New Line Cinema are debuting a branded experience in Roblox, showcasing Hollywood’s first…
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AdAge Ranks 2023’s best Web3 moments
The trade publication weighs in on 2023’s top Web3 moments – including some campaigns, some platform news and some employment shifts… We’ll come right out and say it: Web3 did not have the year it had in 2022. The fledgling space entered 2023 like a battered race car heaving into a pit stop, hardly two…
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Adidas and Reebok launch digital wearables
Sports, apparel and fashion brands continue to experiment with Web3 tech via a combination of digital goods and NFTs. Adidas and Reebok follow Nike, Puma (here and here) and others in pursuing the space. Reebok and Adidas have both announced new projects for bringing goods into virtual spaces, expanding an already salient trend in the…
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Warner Bros promotes new Aquaman release via Roblox
WB taps Roblox to promote the latest release in the franchise, seeking to expand its fan base to GenZ and tap into Roblox’s massive engaged audience… To generate hype around Aquaman and the Lost Kingdom, which is set to hit theaters on December 21 in the UK and on December 22 in the US, Warner…
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Lego and Epic unveil kid-friendly metaverse
Lego has long been on the cutting edge of using new technologies to engage fans across multiple platforms, building tech into its products and marketing efforts alike. Now, they’ve launched a Lego-themed version of Fortnite in partnership with Epic Games. A full 18 months in the making, the branded Lego edition of Fortnite is being…
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Disney launches web3 digital collectible market
After dismissing the vast majority of its metaverse team earlier this year, Disney is wading into the NFT space with a new digital collective program featuring Star Wars, Pixar and Princess pins – but purposefully avoiding the term “NFT.” Disney is launching an app with Web3 startup Dapper Labs to let people collect digital pins,…
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AdAge November Metaverse round up
AdAge’s top 5 metaverse moments from November: 5. The Sandbox lurches back to life – the platform grabs headlines again with Gucci partnership 4. Cool Cats in the material world – the NFT brand launches float balloon in Macy’s Thanksgiving Day parade 3. NHL launches NFT trading platform – “NHL Breakaway” platform seeks to turn…
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E.l.f Cosmetics makes its Roblox debut
Via Glossy… E.l.f Cosmetics and E.l.f Skin are joining Roblox with the same go-big-or-go-home approach for which the brands have become known. The company’s entry onto the platform is through a game called “E.l.f UP.” It centers on a tycoon-style open world, allowing users to play entrepreneurs by operating a shop and earning Robux, which…
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Macy’s leaps into the shoppable metaverse
The metaverse has had its fair share of detractors over the last year or so, but this iconic retailer is jumping in with two feet – launching a new 3D gamified experience that hooks into e-commerce as well. The experience was built in partnership with Journee. The marketing world may be suffering from some metaverse…
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Metaverse roundup, September 2023
AdAge is out with their latest roundup, featuring news and examples from … Meta layoffs, reportedly focused on custom chip development team Jack Daniels Vitamin Water (which we covered here) Roblox platform news Walmart Check out the full roundup here.
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MLB Virtual Ballpark streams first regular-season game
MLB is no stranger to embracing new technologies to cover America’s Pastime and engage fans. Back in July, the league worked with metaverse technology company Improbable to create a Virtual Ballpark as part of the All-Star Celebrity Softball Game. On September 20th, the Virtual Ballpark streamed its first regular-season game, allowing fans to virtually interact…
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Vitaminwater sets up shop on Fortnite to promote zero-sugar products
The Coca-Cola owned brand dives deep into the metaverse / gaming platform in a fashion showdown challenge. The experience was created in partnership with gaming company PWR, WPP’s bespoke Open X unit and agency VMLY&R. Vitaminwater is turning to Fortnite to showcase its zero-sugar lineup. The online gaming format is popular with young consumers and…
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Meta’s “Horizon Worlds” breaks free from HMD
VR experiences are often inherently limited in their reach due to the need for specific hardware like Meta Quest. Meta is looking to break that barrier by expanding Horizon Worlds to mobile and web. It’s kinda like the reverse of what Apple is trying to do with VisionOS. From the Meta blog post: We’re excited…
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New Roblox feature uses GenAI to help creators build on the platform
This is really interesting. Generative AI has been shaking up content creation across a wide variety of channels, including 3D and immersive technologies. In a recent announcement, gaming / metaverse-lite platform Roblox introduced a new Generative AI feature that enables creators to use a chatbot to build in-world experiences. We first saw the news on…
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Frozen delight Bomb Pops are a hit in Roblox
Remember the old days when the ice cream truck would come through the neighborhood and all the kids would swarm to get their favorite treats? Frozen chocolate eclairs, ice cream sandwiches and more. Nom nom nom. Transcending the real world fun, this summer, Bomb Pops have entered the metaverse via a clever Roblox activation featuring…
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MilkPEP Uses AR Snapchat Lens to Promote Fortnite Gaming Experience
Milk processor education program MilkPEP is leaning into multiple emerging technologies in an effort to connect with video game fans. It started with a Fortnite mini-game, which was then promoted via a SnapChat lens created by Gale. As part of its push to reach video game fans, milk processor education program MilkPEP created Zany Ziplines,…
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Claire’s builds on Roblox investment with new partnership and ‘Shimmerville’ products
We covered Claire’s previous AI and Web3 efforts previously, but the brand is now doubling down on a presence in Roblox … Claire’s has inked a new partnership with creative gaming studio Super League, as it expands its Roblox presence. Super League is a leading developer of immersive experiences for the world’s largest metaverse gaming…
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Vans celebrates milestone as it reaches 100M+ visitors to its Roblox activation
Vans World, launched in 2021, recently became the first fashion activation to surpass 100 MILLION Roblox visitors. The brand took a smart approach to engaging its young target audience on the metaverse platform – tapping into consumer desire for customization, actively listening to customer feedback via multiple channels, and keeping the experience fresh via innovative…
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7-Eleven launches virtual car meet up in Fortnite
The iconic convenience retailer continues to tie up with car culture in a new program that sends fans on a virtual scavenger hunt through the popular gaming platform. From the press release… 7-Eleven, Inc. is bringing brand fans, car fanatics and gaming enthusiasts together for a first-of-its-kind interactive challenge on the world-famous online video game, Fortnite.*…
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Verizon and The Met partner to bring historical items to Roblox
Not to be outdone by the British Museum, The Metropolitan Museum of Art in New York City is teaming up with Verizon to allow consumers to use a mobile app to scan various pieces of art to unlock digital collectibles… Museums have been exploring the use of AR technology to enhance their visitor experience for…
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Are consumers ready for the metaverse?
A recent survey from S&P Global Market Intelligence suggests yes, kinda. The results, while admittedly skewed a bit towards younger audiences and likely metaverse early adopters, align with our point of view: the fully immersive metaverse vision that has been touted by science fiction and Silicon Valley alike may remain YEARS away, but the building…
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Ralph Lauren continues Fortnite collab with physical boot modeled after digital version
Ralph Lauren has been in Fornite since last year, having launched a collection of in-game outfits and items. Now they are producing a limited edition real-world boot inspired by the digital version. On August 3, Ralph Lauren is launching the Polo P-Wing Boot, a physical shoe modeled after a digital Ralph Lauren garment sold inside…
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The British Museum Will Enter the Metaverse via ‘The Sandbox’
From Decrypt … London cultural stalwart The British Museum is partnering with Ethereum-based metaverse game, The Sandbox, to create a range of NFT digital collectibles in conjunction with the museum’s licensing partner, French startup LaCollection. According to a press release, these will “reflect the breadth and depth of The British Museum’s collections,” offering “new immersive…
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Claire’s leans into AI and web3
The retail chain is using AI for moodboards and to create imagery for store windows. As accessories chain Claire’s undergoes one of its biggest identity shifts since being on the brink of bankruptcy in 2018, it’s expanding its marketing to include AI integration for creative identity, a teenage docu-series, new digital and physical mascots, and…
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Home Depot draws 7 million users to Roblox activation
BBDO and IF7 designed the experience on the popular gaming platform. From AdWeek – Figuring out how to show up on a new media channel and speaking authentically to that platform’s audience can feel like a tricky puzzle for most brands. But when The Home Depot entered Roblox in March, cracking that nut was not…
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Nokia/EY study: 80% of enterprise/industrial metaverse early adopters predict “significant” or “transformative” impact
Companies that have already deployed industrial metaverse use cases are seeing more reported benefits than those still in the planning phase expect, most notably in capital expenditure reduction (15%), sustainability (10%) and safety improvement (9%), according to a study published today by Nokia and EY. Examining the current state of the enterprise and industrial metaverses,…
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J.Crew Launches New App and Virtual Store
The new app gives shoppers a 48-hour headstart on new product launches while the virtual store/experience marks the brand’s 40th anniversary. On the app, from Glossy: Jumping off of the launch of J.Crew Passport, the brand’s loyalty program that came out in August 2022, J. Crew is now tackling mobile commerce with a new shopping…
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LVMH teaming up with Epic Games for customer experiences
The luxury holding company is thinking big about 3D immersive experiences and going beyond in-game collaborations and 3D recreations of physical stores. LVMH aims to embrace multiple use cases such as virtual fitting rooms, virtual fashion shows, 360 product carousels, augmented reality, and the creation of digital twins. French luxury conglomerate LVMH Moët Hennessy Louis…
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Puma expands its web3 shopping experience
Puma seems to be doubling down on Web3 and immersive brand experiences. The UI and overall experience is a bit confusing and challenging, but interesting to see a brand continue the investment in the face of macro-economic challenges and misguided media pundits declaring the death of metaverse and web3. Launching on Tuesday, Puma’s second digital…
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Forever 21 x Barbie x Roblox
Forever 21 is no stranger to Roblox, having deployed multiple programs to the platform, including this one we covered last year. Now, they’ve teamed up with Mattel’s Barbie to launch a generative AI-powered digital/physical capsule. From the full story at Glossy: Barbie owner Mattel and Forever 21 have incorporated AI in their collaborative Roblox activation,…
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Starburst opens Juicyverse experience in metaverse mall
Starburst has launched its Juicyverse experience inside the metaverse mall known as TheMall, and it’s accessible via any device on the web. The Starburst Juicyverse enables people to visit the virtual mall and engage in virtual entertainment using the MetaVRse Engine 2.0, which lets people connect from any device over a web browser. Alan Smithson…