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Tag: metaverse

  • NHL, Roblox launch metaverse experience with NHL Blast

    NHL, Roblox launch metaverse experience with NHL Blast

    The NHL is launching its first fan experience on the online gaming platform Roblox that will bring hockey-inspired games and customizable team jerseys to the metaverse. NHL Blast, announced by the league Thursday, “will allow hockey fans and the Roblox community to hang out and play in a new online space that features many elements…

  • Agencies’ reignited AR, VR forays could create new ways to measure consumer engagement

    Agencies’ reignited AR, VR forays could create new ways to measure consumer engagement

    Advertising agencies are renewing their interest in using AR and VR technologies, which could create new ways to measure consumer engagement. With remote work on the rise, agencies are exploring the potential of AR and VR to create immersive experiences that can connect brands with consumers. These technologies offer the possibility of tracking engagement metrics…

  • Coachella is coming back to ‘Fortnite’ in a bigger way this year

    Coachella is coming back to ‘Fortnite’ in a bigger way this year

    The 2023 edition of Coachella gets underway this weekend and, along with having the option to catch livestreams of every stage on YouTube, you can take part in the fun remotely in another way thanks to Fortnite. The festival has once again teamed up with Epic Games to celebrate Coachella. Features this time around include…

  • AdAge’s March Metaverse Round Up

    AdAge’s March Metaverse Round Up

    This installment features a new CPG activation, some revealing stats about Metaverse Fashion Week and more… Full report at AdAge.

  • Papa Johns is launching its first NFT in the metaverse in partnership with OneRare

    OneRare — the gamified self-proclaimed foodie metaverse — announced Friday that Papa Johns is launching NFTs in the metaverse for the first time. This marks the first partnership OneRare has announced with a national chain and will officially launch with pizza-themed NFTs available for minting globally. The initial NFTs launch is in partnership with Papa…

  • Highlights From Metaverse Fashion Week 2023

    Highlights From Metaverse Fashion Week 2023

    Decentraland hosted its second annual Metaverse Fashion week, drawing participation from both digital and traditional brands. Traditional brands including Coach, Adidas and Dolce & Gabbana have signed onto the event, alongside digital fashion houses like The Fabricant Adidas hosted a virtual fashion show on March 29, 2023 for the Metaverse Fashion Week. Full story at…

  • Forever 21 Jumps Into Roblox

    Forever 21 Jumps Into Roblox

    The fashion category is among the most active companies experimenting with different ways to enter the metaverse, and Forever 21’s partnership with Roblox is just the latest example. Contrast this with H&M’s virtual store approach and it’s clear that most brands are still finding their way in this space. Forever 21 has partnered with Roblox…

  • H&M Opens Its First Store in the Metaverse

    H&M Opens Its First Store in the Metaverse

    I can’t help but think back to around 2005 or 2006 when I started a new role at Razorfish as director of emerging media. I spent the first 6 months in that role trying to talk brands OUT of investing in building islands or whatever in Second Life – a virtual world/metaverse that was waaaay…