In perhaps the tallest marketing flex of the year, Timothée Chalamet turned heads by scaling the Las Vegas Sphere for A24’s latest campaign promoting the film “Marty Supreme.” Perched atop the glowing orb—yes, actually standing on it—the actor delivered a straight-faced teaser as the Sphere lit up like a Ping-Pong ball, soundtracked by the iconic Chicago Bulls intro music. Turns out hype can come from just showing up, especially when your stage is a 366-foot-tall LED ball visible from space.
The brand stunt was executed with Cash App, which smartly leveraged the Sphere’s exterior to display five custom card stamps themed around the movie. These included designs like blimps and table tennis gear, all subtly pushing the film’s visual language while also promoting Cash App’s customizable card feature. It’s a rare example of a fintech getting theatrical—with lights, music, and, apparently, no fear of heights.
Interestingly, Chalamet is the first person ever to appear atop the Sphere, and while the production was kept stripped down (harnesses visible and all), the impact didn’t suffer. The ad keeps momentum going after A24’s earlier “leaked Zoom call” stunt, maintaining campaign energy with minimal spectacle—just a man, a sphere, and some ambient ping-pong flair.
Read more at AdAge.