Tag: movies
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Chalamet on the Sphere: A24 Goes Vertical With “Marty Supreme” Stunt
In perhaps the tallest marketing flex of the year, Timothée Chalamet turned heads by scaling the Las Vegas Sphere for A24’s latest campaign promoting the film “Marty Supreme.” Perched atop the glowing orb—yes, actually standing on it—the actor delivered a straight-faced teaser as the Sphere lit up like a Ping-Pong ball, soundtracked by the iconic…
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How Prime Video is Using Robotic Billboards to Boost The Pickup
Prime Video and Omnicom aren’t just promoting their new heist comedy The Pickup with the usual digital banners or billboards. Instead, they’re driving brand storytelling—quite literally—through the streets of Los Angeles via a fleet of Prime Video-branded robocouriers. With the help of Coco Robotics, the autonomous delivery bots have been transformed into talking, movie-themed rolling…
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May the Fizz Be With You: Coke Powers Up with Star Wars Fans
Coca-Cola is leaning hard into AR, cosplay and collective nostalgia with its “Refresh Your Galaxy” campaign, teaming up with Star Wars for a fandom-fueled activation that feels more Comic-Con than CPG. At the heart of the launch is a brand film starring fans decked out as Jedi and Sith who turn a screening interrupted by…
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Shop ‘Til Your Avatar Drops: Roblox Ties Real-World Retail into Virtual Play
Roblox is taking in-game buying power to a new level by letting avatars and their human counterparts shop for actual physical products. Now, creators and brands can sell real-world items directly through Roblox experiences via new Commerce APIs, while a separate program adds digital perks to real-life purchases. With 97.8 million daily users already snapping…
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AR Filters Take Over: January’s Best Branded Activations
Brands kicked off 2025 with a splash of Augmented Reality, leveraging platforms like Snapchat and TikTok to create interactive, engaging experiences. Luxury brands such as Jimmy Choo, Jean Paul Gaultier, and Dior led the charge, transforming their signature aesthetics into 3D animations that resonated with younger audiences. Meanwhile, entertainment brands embraced AR to deepen fan…